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Hub You - There Ain’t No Silver Bullet When it Comes to Marketing
An Outsourcer's Passage to India: How to Do It, part I
Frankfurt airport departure lounge. Full of western tech executives, each with an open laptop. They're all from different companies, all travelling separately. But one particular subject is making them feel like they're old college buddies, and they're networking like a swarm of honeybees."So, you've just been to Bangalore, have you?""Is it everything it's cracked up to be?""Is there still room there for new customers?"Did you find a good deal? Did you close?""Are they shrewd business
Frankfurt airport departure lounge. Full of western tech executives, each with an open laptop. They're all from different companies, all travelling separately. But one particular subject is making them feel like they're old college buddies, and they're networking like a swarm of honeybees."So, you've just been to Bangalore, have you?""Is it everything it's cracked up to be?""Is there still room there for new customers?"Did you find a good deal? Did you close?""Are they shrewd business
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out th
Careers in Childcare
If you love children, and are looking for a job, here are a few things to consider before sending out your resume. You can also find out about opportunities that you get in the childcare field.Is a job in the childcare field suited to you?Maybe you’re worried about working with children because you know that you have a short-temper. Maybe you are impatient. Maybe you have a criminal record. These are all signs that you should seek a career other than in childcare. Children are our greatest ass
Marketing. Ahhhh, Marketing! A 4-letter-word to some; a wealth of ideas to others. No matter how you market and brand your business ventures, it comes down to this: We want customers, we want to remain in business for the long-term and we want to be paid for our time and talents.If you love children, and are looking for a job, here are a few things to consider before sending out your resume. You can also find out about opportunities that you get in the childcare field.Is a job in the childcare field suited to you?Maybe you’re worried about working with children because you know that you have a short-temper. Maybe you are impatient. Maybe you have a criminal record. These are all signs that you should seek a career other than in childcare. Children are our greatest ass
The thing with marketing is that, at times, it can be a crap shoot. You try something in August and the customers flock to you in droves. You try something else in February and it stinks like last week’s garbage. Don’t let the latter get you down; indeed, take the “stinky garbage” attempts and turn them into learning experiences. Do the research, check your numbers and figure out what went wrong. Whatever you do, don’t think of these attempts as failures--they’re not!
One of the successes in my marketing and branding arsenal is the landing or sales page. Now, it must be said that I fully despise the “typical” sales page--you know, the ones with “Dear Friend” and today’s date at the top. Or the one ones with lots of big red bullets and arrows and testimonials in table format in a yellow background. I’m not you’re friend and I don’t read those testimonials. The typical landing page does not appeal to me …
What does appeal to me is letting my personality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out tho
Good Governance
I well remember during my first working visit to Africa, nearly twenty years ago, that on discussing the visible corruption where I was working, a young African said to me, ‘but of course you don’t have any corruption in your country, do you?’ I gently told him, yes we do, but on the whole, there isn’t much publicity about such things.Now we are in the year 2005 with vastly expensive computer systems, layer upon layer of audit and inspection, risk management, good governance and compliance, not to mention Tony
arch, check your numbers and figure out what went wrong. Whatever you do, don’t think of these attempts as failures--they’re not!I well remember during my first working visit to Africa, nearly twenty years ago, that on discussing the visible corruption where I was working, a young African said to me, ‘but of course you don’t have any corruption in your country, do you?’ I gently told him, yes we do, but on the whole, there isn’t much publicity about such things.Now we are in the year 2005 with vastly expensive computer systems, layer upon layer of audit and inspection, risk management, good governance and compliance, not to mention Tony
One of the successes in my marketing and branding arsenal is the landing or sales page. Now, it must be said that I fully despise the “typical” sales page--you know, the ones with “Dear Friend” and today’s date at the top. Or the one ones with lots of big red bullets and arrows and testimonials in table format in a yellow background. I’m not you’re friend and I don’t read those testimonials. The typical landing page does not appeal to me …
What does appeal to me is letting my personality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out th
Get Your Business Logic Right With Integration
Software integration isn’t just a buzzword for online businesses, it’s an absolute must. Having your entire business automated is the ultimate goal in efficiency, and if you’re still wondering if it’s right for you let me offer a few reasons I believe every online business needs to explore their software options. Available integrated solutions vary greatly depending upon the size of your company and other business requirements, so I will not attempt to review what’s out there or offer software recommendations.Wi
nality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …Software integration isn’t just a buzzword for online businesses, it’s an absolute must. Having your entire business automated is the ultimate goal in efficiency, and if you’re still wondering if it’s right for you let me offer a few reasons I believe every online business needs to explore their software options. Available integrated solutions vary greatly depending upon the size of your company and other business requirements, so I will not attempt to review what’s out there or offer software recommendations.Wi
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out th
The Case For Taking Your Company Public On The Pink Sheets
Over the course of history there have been events and legislation that has transformed the financial markets, our economy and the way we conduct business , such as the legislation that form the Securities and Exchange Commission, the Internet has also has transformed the way we do business and communicate.Sarbanes-Oxley falls into that categories, this piece of legislation named after Senator Paul Sarbanes (D) MD and Representative Michael Oxley ( R) Ohio was passed in response to the Enron and Worldcom scandal
, http://www.GuppyOrShark.com.Over the course of history there have been events and legislation that has transformed the financial markets, our economy and the way we conduct business , such as the legislation that form the Securities and Exchange Commission, the Internet has also has transformed the way we do business and communicate.Sarbanes-Oxley falls into that categories, this piece of legislation named after Senator Paul Sarbanes (D) MD and Representative Michael Oxley ( R) Ohio was passed in response to the Enron and Worldcom scandal
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out th
First Things First -- Process BEFORE Technology
Here's a brief story I encountered while leaving Newark International Airport following a recent business trip. Hard to believe, but true.After a long flight home from the West Coast, I took a short train ride to the long term parking facility, located my car (which is becoming more difficult with age it seems), and proceeded to the parking exit. Note that it's been a while since I've used the long term parking facility, as I normally use a car or taxi service, so I was largely unfamiliar with their new "high te
Here's a brief story I encountered while leaving Newark International Airport following a recent business trip. Hard to believe, but true.After a long flight home from the West Coast, I took a short train ride to the long term parking facility, located my car (which is becoming more difficult with age it seems), and proceeded to the parking exit. Note that it's been a while since I've used the long term parking facility, as I normally use a car or taxi service, so I was largely unfamiliar with their new "high te
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain’t No Silver Bullet When it Comes to Marketing.” You know it and I know it. Take the time necessary and market and brand your company in a way which truly reflects your values and personality. Remember, don’t get hung up on “failures;” instead, turn ‘em around and make ‘em work to your advantage!
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