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Hub You - Marketing- Countering the Competition
Benchmarking Deviance
A few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in t
hat effective marketing has been aA few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in t
How to Make Your Business Thrive in the 21st Century
The following story is related to my particular business field, but you will see how it relates to all businesses. After location, marketing, and a business plan, our customer service is what keeps repeat business coming back for more. If you don’t value your repeat business, your competition will.If you have a strong customer service staff, good ethical
Any businessman worth his salt knows the value of marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been aThe following story is related to my particular business field, but you will see how it relates to all businesses. After location, marketing, and a business plan, our customer service is what keeps repeat business coming back for more. If you don’t value your repeat business, your competition will.If you have a strong customer service staff, good ethical
Recruitment - Do You Know What You're Looking For?
The time will come when you'll need to interview someone to join your business or your existing team. If you work in a large organisation then this could be someone from inside the company. You might even be the owner of a small business and about to start your first employee. Whatever the situation, you're going to have to make a decision about whether thi
worth his salt knows the value of marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been aThe time will come when you'll need to interview someone to join your business or your existing team. If you work in a large organisation then this could be someone from inside the company. You might even be the owner of a small business and about to start your first employee. Whatever the situation, you're going to have to make a decision about whether thi
Your Competitive Edge
Today’s retail marketplace has become an aggressive playing field. The internet provides consumers with a new medium for purchasing a world of products and services, and retailers with a new frontier to engage and retain customers. This competitive marketplace has allowed consumers to sit back and watch retailers slug it out until one brand remains standing. If
marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been aToday’s retail marketplace has become an aggressive playing field. The internet provides consumers with a new medium for purchasing a world of products and services, and retailers with a new frontier to engage and retain customers. This competitive marketplace has allowed consumers to sit back and watch retailers slug it out until one brand remains standing. If
Lighten Up - When Did Everyone In Advertising Lose Their Sense Of Humor?
Advertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners to yell from – radio, TV, the Internet – but the principle remains. Yet you'd never now it,
trepreneur and he would tell you that effective marketing has been aAdvertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners to yell from – radio, TV, the Internet – but the principle remains. Yet you'd never now it,
Project Management - Managing the Bid
The bid/no bid decision was "bid", so now we have to organise the response to the Invitation to Tender (ITT) from our customer.Your team already have their copy of the ITT for review and they have had a brief look at it, in order to understand the project sufficiently well to know whether the company is capable of carrying out the work. Now the Project Ma
hat effective marketing has been and still is a big part of his business strategy.The bid/no bid decision was "bid", so now we have to organise the response to the Invitation to Tender (ITT) from our customer.Your team already have their copy of the ITT for review and they have had a brief look at it, in order to understand the project sufficiently well to know whether the company is capable of carrying out the work. Now the Project Ma
Feeling the Heat of Competition
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