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Hub You - The Real Funcion of Advertising
Customer service is important in any business, we all know that and there can be no relevant debate. However what about the groups that the businesses all belong too? What about the Industry Associations or those small business chambers of commerce in each town; do they give good customer service? Should they? Do they have that as part of their mission statement? Sure their vision statement includes supporting their members, but do they give them good customer service.Recently I was in North Carolina and I talked to a regional Chamber of Commerce and we discussed how their Chamber of Co
Be daring and be different!As a former Yellow Page consultant for 25 years, I would recommend you take the time to figure out what makes you different from your competition and work from that base. After all, how else is Mrs. Jones going to choose from the hundreds of plumbers in the directory?Begin in the beginning. That’s not as easy as it sounds. Build your ad from the headline on down. It’s the place most users will see first. So conceive a headline that takes you out of the ordinary.Sticking with “Plumbing,” I’ve seen the same h
The key word that leads to effective advertising is….communicate.
If advertising’s function is to communicate, let’s examine the stages in the advertising communication process.
Communication experts generally agree on the stages of the communication process: unawareness, awareness, comprehension, conviction, and finally action ---the stages in our advertising communication process.
Creating awareness is advertising’s easiest job and may be quickly accomplished. Advertising forces can easily move prospective from unawareness to awareness of your business, product, or service.
Developing understanding requires more advertising effort and more time. Advertising must now be asked to move the prospective customer to an understanding of who you are, what you stand for, the quality of your products or services and your promise of cu
Are you opening a dollar store? If so don’t fall into the trap of forgetting that the merchandise you buy is not for you. Rather, the merchandise that you buy to resell is for you customers. In fact, the better the job that you do of making sure you understand exactly what those customers desire, the more successful your store will become.Many new store owners seem to have forgotten this simple idea. They focus their buying on items that they personally use. If an item is ordered and gains popularity with customers, they may abruptly stop reordering if the item is not one that they pers
The key word that leads to effective advertising is….communicate.
If advertising’s function is to communicate, let’s examine the stages in the advertising communication process.
Communication experts generally agree on the stages of the communication process: unawareness, awareness, comprehension, conviction, and finally action ---the stages in our advertising communication process.
Creating awareness is advertising’s easiest job and may be quickly accomplished. Advertising forces can easily move prospective from unawareness to awareness of your business, product, or service.
Developing understanding requires more advertising effort and more time. Advertising must now be asked to move the prospective customer to an understanding of who you are, what you stand for, the quality of your products or services and your promise of c
What is a profit and loss account?The profit and loss account (p&l) is usually presented as a statement and it shows the trading activity and associated expenditure of an organisation over a defined period of time. A typical p&l will contain the following:SalesThis is the turnover of the business, the main source of income from sales of products or services. This figure is always net of taxes as these are payable to the government and do not form part of the income of the business.Purchases (stock/inventory)Purchases are the items o
Creating awareness is advertising’s easiest job and may be quickly accomplished. Advertising forces can easily move prospective from unawareness to awareness of your business, product, or service.
Developing understanding requires more advertising effort and more time. Advertising must now be asked to move the prospective customer to an understanding of who you are, what you stand for, the quality of your products or services and your promise of c
I'm a great people watcher and I've been observing other people's careers for the past 25 years. OK, maybe I should have spent more time concentrating on my own career and then perhaps I would have been more successful at work myself. But, hey, I'm happy, so what the hell!Based on this long and interesting period of observation, I feel confident in saying that the most important factor when it comes to being successful in the workplace is how much confidence you have. If you're the type of guy who wants to quietly sit in the corner working away, you'll probably never get anywhere no mat
Developing understanding requires more advertising effort and more time. Advertising must now be asked to move the prospective customer to an understanding of who you are, what you stand for, the quality of your products or services and your promise of c
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it’s truly mind-boggling! Here are ten proven methods. 1. Write an article relating to your area of expertise andsubmit it to all the publications and media dealing in thatrange of interest. Become your own promoter and writer. Getthe word out by establishing yourself as an expert on thattopic and "tag-along" everything you write with a referencebox listing your address for a cat
Creating preference or trust takes even longer. When trust is achieved you will attract customers and establish a consumer franchise for your business. When trust is achieved you will own your segment of the market.
The advertising communication process and your internal marketing efforts should motivate the consumer to the buying action.
Advertising is supplemented by internal selling, referrals, and positive word-of-mouth from satisfied customers.
At the same time there are counteracting forces at work. Your competition keeps a constant pressure on the battlefield of the customer’s mind. Memory lapse, perhaps one of your greatest enemies, puts you out of the consumer’s mind. And as the old saying goes, out of mind is out of business. Death and/or Transfer out of town or to another neighborhood account for the loss o
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