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  • Hub You - Massage Membership Clubs, a Practitioner's Dream

    Horizontal Growth Versus Web 2.0: SEO - Search Engine Optimization
    My whole argument, which I have put forth below, is based on the popular quote of Jack Welch, the former General Electric CEO, saying “An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”The above quote, for me, is a thought-provoking d
    monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I

    Debt Free Today - Getting It Done With a Five Dollar Bill
    Everyone wants to become debt free. The long line out of the convenience store the night of the lottery drawing is a testament as to how many people dream and wish for a windfall of cash to solve all of their debt problems.The kids get sick and you get a doctor bill.The car needs tires so you get a
    Your massage business isn’t built on the occasional drop-in. You should have a collection of repeat clients that you expect to see on a regular basis. This list of clients is the key to the massage practice of your dreams.

    What would it be like to pay your overhead, including rent and utilities, on the first of the month? It is entirely possible, and in fact much better for your clients, and you.

    Start a membership club. Your clients have their credit cards billed membership dues on the first of the month. In return, they receive a collection of prepaid coupons for goods and services.

    If the membership price is $29.97, for example, give them two fifteen dollar certificates, plus a ten dollar certificate for take-home spa products, plus coupons for referring friends. As well as any coupons from joint ventures.

    The benefit is that you get to see them more often, because they aren’t going to let their coupons go to waste.

    Tout the benefits of membership in your monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I

    How Should Real Estate Agents Respond To The Recent Tightening Of Subprime Loan Programs?
    We have seen the writing on the wall. Now, the hammer has dropped. Many subprime lenders tightening up their loan guidelines and 100% financing for subprime borrowers is getting harder to find.How should Real Estate agents respond?1. Align yourself with loan officers who have access to FHA/My Communi
    to pay your overhead, including rent and utilities, on the first of the month? It is entirely possible, and in fact much better for your clients, and you.

    Start a membership club. Your clients have their credit cards billed membership dues on the first of the month. In return, they receive a collection of prepaid coupons for goods and services.

    If the membership price is $29.97, for example, give them two fifteen dollar certificates, plus a ten dollar certificate for take-home spa products, plus coupons for referring friends. As well as any coupons from joint ventures.

    The benefit is that you get to see them more often, because they aren’t going to let their coupons go to waste.

    Tout the benefits of membership in your monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I

    Web 2.0 and the Virtual Office
    Work Anywhere | Reduce Costs | Live BetterThe promise of a virtual office has arrived, but it's kluge! The funny thing - there's a lot of physical stuff involved with going virtual. If you are willing to deal with it, you can effectively operate from anywhere in the world. Whether you're a corporate executi
    the first of the month. In return, they receive a collection of prepaid coupons for goods and services.

    If the membership price is $29.97, for example, give them two fifteen dollar certificates, plus a ten dollar certificate for take-home spa products, plus coupons for referring friends. As well as any coupons from joint ventures.

    The benefit is that you get to see them more often, because they aren’t going to let their coupons go to waste.

    Tout the benefits of membership in your monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I

    Ten New Investment Concepts, the Time Has Come
    1. Abandon the popular averages: Over the past six years, all of the major averages are grossly negative or just beginning to get back toward their best past levels. At the same time, the NYSE advance/decline line has been extremely positive. Additionally, the last time the averages were up, issue breadth was tot
    oducts, plus coupons for referring friends. As well as any coupons from joint ventures.

    The benefit is that you get to see them more often, because they aren’t going to let their coupons go to waste.

    Tout the benefits of membership in your monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I

    Using Swarovski Crystal Centerpieces for Your Wedding Day
    There are so many details that need to be considered to make your wedding day an absolutely incredible experience for you, your family, and your friends. You want to try and make every moment memorable for all of your loved ones that you have invited to share in your special day. I am going to discuss how you ca
    monthly newsletter. (Don’t have a monthly newsletter? Start one. Now!)

    Offer members double the value of coupons that are found in the newsletter.

    Give them a t-shirt when they sign up. Print your studio’s name on it:

    “Know why I look so relaxed? I’m a member of Jim’s 4th street massage club!”

    That is a walking, talking advertisement for your membership club as well as invaluable for attracting new clients. And then you can convert these new clients to members. And these members become an advertisement in turn. And on and on.

    Build a phone script that sells callers on memberships.

    Whenever someone calls to book an appointment, ask them if they’re a massage club member. If they’re not, offer them the membership discounts for the month if they sign up right then.

    It stands to reason that the more often you can see your clients, the better their results will be, and the more money you’ll make.

    Everyone wins.

    An added benefit of a membership club is for the re-sale value of your business. You need to have a guaranteed list of customers and accounts receivable. This is extremely important when selling your business to retire.

    Retirement a long way off? Lenders look upon busi

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