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Hub You - Marketing to Sell Products - What to Look for in a Strategic Marketing Company
From Bank of America to your local Corner Store, taping in to the growing Hispanic market is becoming more important every day to improve their Bottom Line. With the rapid growth of the Hispanic population, (Hispanics accounted for about half the growth in the U.S. population since 2000), NOT knowing Spanish can actually be a liability to your business.In the past, the only reason to learn Spanish was to get “Comida” and a “Cerveza” during a trip to
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer
So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - and even better, you actually did something about it and started your own business. Good for you! Not everyone gets even that far. Most people sit and day dream about what they might do if only ...."The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete steps to actualize their vision" - W.
1. A group marketing foreign real estate projects (Costa Rica).
2. A company selling interactive greeting cards in the US and Canada.
3. A business selling wholesale pharmaceutical products.
4. An online children’s behavior management program.
5. A company marketing personal strength training.
6. A firm promoting their own health and nutrition bars.
Can you figure out what these firms have in common?
They were all searching for a consultant marketing firm to help them sell products, yet had not identified a single specific area in which they knew they needed help. Instead, they decided that they would find a company that marketed only health and nutrition bars or pharmaceuticals, or whatever their exact product was.
Their one and only question for me was, “Do you have experience marketing interactive greeting cards (pharmaceuticals/nutrition bars)?” They all wanted to know what my company could do for them, (including pricing) but had not given any consideration to what they thought they needed.
What’s wrong with this approach? Finding a company that only knows how to pitch a single niche product isn’t the best way to go about finding a strategic marketing consulting firm. These companies miss out on a lot of expertise when they skip the self-searching process--What do I need? Exactly what do I not know?
It’s a little like answering the store clerk’s, “How can I help you?” with a shrug and then a question, “What will it cost?”
A marketing consultant can help you establish or promote your business. It doesn’t matter to a strategic marketing consultant what your product is (beyond the due diligence of trustworthiness, wholesomeness, and so forth.) It doesn’t matter whether you sell boats, motors, medical services, or singing cards.
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer
The other type of business organization is the limited liability organization. These entities can take many forms. These forms are: (1) a limited liability partnership; (2) a limited liability company; (3) a limited liability limited partnership; and (4) a corporation. Note that there are various forms of corporations (such as an S-corporation, a close corporation, and a closely-held corporation), but these are conversations for another day.Like
5. A company marketing personal strength training.
6. A firm promoting their own health and nutrition bars.
Can you figure out what these firms have in common?
They were all searching for a consultant marketing firm to help them sell products, yet had not identified a single specific area in which they knew they needed help. Instead, they decided that they would find a company that marketed only health and nutrition bars or pharmaceuticals, or whatever their exact product was.
Their one and only question for me was, “Do you have experience marketing interactive greeting cards (pharmaceuticals/nutrition bars)?” They all wanted to know what my company could do for them, (including pricing) but had not given any consideration to what they thought they needed.
What’s wrong with this approach? Finding a company that only knows how to pitch a single niche product isn’t the best way to go about finding a strategic marketing consulting firm. These companies miss out on a lot of expertise when they skip the self-searching process--What do I need? Exactly what do I not know?
It’s a little like answering the store clerk’s, “How can I help you?” with a shrug and then a question, “What will it cost?”
A marketing consultant can help you establish or promote your business. It doesn’t matter to a strategic marketing consultant what your product is (beyond the due diligence of trustworthiness, wholesomeness, and so forth.) It doesn’t matter whether you sell boats, motors, medical services, or singing cards.
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer
We have developed a set of rules regarding forecasting that we apply in writing business plans. We share them with you in this article in the hope that you will find these rules worthy of adopting in your efforts to write business plans as well.Investors expect the forecasts in a business plan to present realistic, achievable goals. One of the best ways to have your plan rejected is to demonstrate that projections were not prepared thoughtful
Their one and only question for me was, “Do you have experience marketing interactive greeting cards (pharmaceuticals/nutrition bars)?” They all wanted to know what my company could do for them, (including pricing) but had not given any consideration to what they thought they needed.
What’s wrong with this approach? Finding a company that only knows how to pitch a single niche product isn’t the best way to go about finding a strategic marketing consulting firm. These companies miss out on a lot of expertise when they skip the self-searching process--What do I need? Exactly what do I not know?
It’s a little like answering the store clerk’s, “How can I help you?” with a shrug and then a question, “What will it cost?”
A marketing consultant can help you establish or promote your business. It doesn’t matter to a strategic marketing consultant what your product is (beyond the due diligence of trustworthiness, wholesomeness, and so forth.) It doesn’t matter whether you sell boats, motors, medical services, or singing cards.
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer
Recruiting the right person for the right role is all about finding the best possible match between an individual and the job.Let me use an example to explain how I recommend you recruit someone, starting with preparing the job description.Let's say you need to hire a salesperson. What do you do now?You could write out a job description based on what you think the salesperson should do. (Or you could find and copy a template job descri
It’s a little like answering the store clerk’s, “How can I help you?” with a shrug and then a question, “What will it cost?”
A marketing consultant can help you establish or promote your business. It doesn’t matter to a strategic marketing consultant what your product is (beyond the due diligence of trustworthiness, wholesomeness, and so forth.) It doesn’t matter whether you sell boats, motors, medical services, or singing cards.
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer
As a small business, trying to play the low price game is a losing strategy, yet ironically that is the strategy so many small business owners start out with. This is a fear based strategy which is the first sign that it is the wrong one for small businesses. A flourishing business does not operate with a fear mindset. It runs on a plan of positive self expectancy and of wealth creation and charges full price for its value. By utilizing the following s
A strategic marketing consultant needs to know three basic things:
1. What you are trying to achieve, and when you want to achieve it.
2. What you need help with.
3. Where you are in the process.
Decide what phase you are in: Product development, product analysis, customer analysis, cost analytics, supply chain exploration, distribution channels, start up funding, expansion funding, customer attraction or customer growth.
Are you a new company with a great idea and not sure if you want to go bricks and mortar, online or both? Are you beta testing your new site and not sure where to go next? Do you have a site, but need content that will engage your customers online? Do you need content, articles and press that will drive traffic to your site? Are you seeking to brand a product or service and need a strategy and collateral material to match?
Are you ramped up and ready to go with marketing plan in hand? Are you seeking funding to bring a product to market? Are you trying to attract venture capital or provide a trail of your track record and strength? Do customers love your product but you could benefit from great PR?
A marketing consultant can help you with all or any of these things, but in order to evaluate the solutions of a strategic marketing consultant, you would do well to know what problem you have, what obstacles stand in your way or what knowledge you need. Express yourself--In this way you will be able to maximize the value in the strategies and solutions they provide and the relationship you and your customers will have.
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