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Hub You - From Metropolis To Main Street, Light Pole Banners Enjoy Increasing Popularity As Outdoor Promotion
Tom works in a cubicle in the marketing department. Glenna runs machines in a factory. Jeff is out on the road selling most of the time.All these people work for big companies with well-known CEOs. The business press trumpets the importance of CEOs and their innovative strategies. They rarely talk about the managers, first-line supervisors and sales managers down in the trenches.If you work for a medium to large company you've probably got a CEO at the top of the organizational tree and a different boss you report to directly. To figure out which one is more important, answer the following questions along with me.Which boss can make your day?Tom's boss, Frank, is a little moody. Actually, he's very moody. Tom and his colleagues j
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metr
Lots of managers will tell you that you just can't fire people anymore. They think that every time you try to fire someone, you risk getting sued.Fortunately, you can still get rid of non-performers, even in today's lawsuit-happy world. Start by doing a good job as the boss. If you do your job right you'll only fire people when it's necessary and you'll be able to defend your actions if you have to. Here's how.Tell people what you want them to do and not do. Clear expectations are necessary to good performance.Check for understanding. Don't trust communication to chance. Make sure that people understand what you tell them in the same way that you do.Make small corrections along the way. An awful lot of good supervision happens in
"Over seventy pole banners are prominently displayed in the parking lots and on the kiss-shaped light poles that line Chocolate Avenue, the main thoroughfare through the community," according to Don Rhoads, Print Buyer, Hershey Entertainment and Resorts Company. "We used two styles of banners: one style marks the 100-year anniversary of the Hershey's Kiss, and the other marks the 100-year anniversary of Hershey Park. This is the first time we have used pole banners along Chocolate Avenue, and we are quite pleased with the results."
In St. Louis, the advertising agency of Maring | Weissman developed a campaign for the Gateway Arch. In a departure from the usual practice of multiple pole banners that are all identical, the banners in this campaign highlight the different activities available inside the Arch and at nearby Arch venues including the Historic Old Courthouse and Riverboats.
Says Beth Marti-Maxwell, Production Manager, Maring | Weissman: "We designed different banner pairs highlighting all of the Arch attractions one can enjoy, including Riverboat rides, the Museum of Westward Expansion, movies, the museum gift shop, bicycle rentals, air tours, the Historic Old Courthouse and, of course, rides to the top of the Arch."
Banners were installed near the Historic Old Courthouse, on the Arch grounds and at the RV/bus parking lot near the Riverfront. Explains Marti-Maxwell: "When tourists visit, they may be unaware of all the activities available at the Arch. The banners not only increase awareness of visitors' options, they also improve the aesthetic appeal of the Arch grounds and surrounding area."
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metr
Let me ask you this question: Do you believe that if you work hard at the office and you get along well with your co-workers and your boss, you'll be rewarded with more pay and promotions?Yeah, you probably do. Many years ago, I know I believed that..Fresh out of college with my engineering degree, I took a job at America Online as a $8 an hour customer service rep (after deciding I didn't want to be an engineer.) Little did I know, that I was about to embark on my own bodacious career.AOL was a fledgling start-up company that exploded into a global Internet giant. During this massive growth, I performed my job well, had a positive attitude and kept getting promoted. After 10 years, I became the first head of Corporate Training for AOL, with
In St. Louis, the advertising agency of Maring | Weissman developed a campaign for the Gateway Arch. In a departure from the usual practice of multiple pole banners that are all identical, the banners in this campaign highlight the different activities available inside the Arch and at nearby Arch venues including the Historic Old Courthouse and Riverboats.
Says Beth Marti-Maxwell, Production Manager, Maring | Weissman: "We designed different banner pairs highlighting all of the Arch attractions one can enjoy, including Riverboat rides, the Museum of Westward Expansion, movies, the museum gift shop, bicycle rentals, air tours, the Historic Old Courthouse and, of course, rides to the top of the Arch."
Banners were installed near the Historic Old Courthouse, on the Arch grounds and at the RV/bus parking lot near the Riverfront. Explains Marti-Maxwell: "When tourists visit, they may be unaware of all the activities available at the Arch. The banners not only increase awareness of visitors' options, they also improve the aesthetic appeal of the Arch grounds and surrounding area."
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metr
One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her become successful. I am working with her developing a plan to hire administrative and functional staff that will allow her to continue to grow her business and enjoy her work life.One of the issues we are facing which affects many business owners is that if she doesn’t have time to do what she’s already doing, where will she get the time to hire new employees, train them and do the marketing that is needed to justify the new employees? She keeps coming home to a pile of work and it has created a huge block to her growth. We just returned from a busine
Says Beth Marti-Maxwell, Production Manager, Maring | Weissman: "We designed different banner pairs highlighting all of the Arch attractions one can enjoy, including Riverboat rides, the Museum of Westward Expansion, movies, the museum gift shop, bicycle rentals, air tours, the Historic Old Courthouse and, of course, rides to the top of the Arch."
Banners were installed near the Historic Old Courthouse, on the Arch grounds and at the RV/bus parking lot near the Riverfront. Explains Marti-Maxwell: "When tourists visit, they may be unaware of all the activities available at the Arch. The banners not only increase awareness of visitors' options, they also improve the aesthetic appeal of the Arch grounds and surrounding area."
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metr
There are many pros and cons that must be considered by those thinking of hiring independent contractors, and if those are not factored into the hiring decision, there may well be legal consequences. Of course, it is always wise to go over your plans with your attorney, so this article is not to be construed as legal advice but rather some business alerts that need to be considered before making a decision.Of course, the first thing to do is to consider the job that is to be done, the duration of the assignment, the pros and cons of choosing a permanent employee and the pros and cons of hiring an independent contractor. Then, you need to make certain that your classification decision will hold up if it is challenged by either your state’s or the federal
Banners were installed near the Historic Old Courthouse, on the Arch grounds and at the RV/bus parking lot near the Riverfront. Explains Marti-Maxwell: "When tourists visit, they may be unaware of all the activities available at the Arch. The banners not only increase awareness of visitors' options, they also improve the aesthetic appeal of the Arch grounds and surrounding area."
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metr
When you think of a true leader do you envision someone with the quiet confidence of Michael Dell or the blatant arrogance of Donald Trump? In the competitive world of business a reserved attitude of humility can often be misinterpreted as a sign of weakness. However if you’ve ever negotiated with a truly confident and humble person you’ll find that their resolve is often much greater than the feigned confidence of the arrogant.Great contrasting examples of confidence vs. arrogance as it applies to leadership would be the quite confidence of World War II General’s Omar Bradley and Dwight Eisenhower vs. the often outrageous arrogance of General’s George Patton and Douglas MacArthur. All four were great strategists and tacticians, but two of the four defini
Design options for light pole banners are expanding too. "The old pole banners had a more graphical representation of the attractions," Marti-Maxwell says. "The new banners use photographic images, and we also incorporated a free-flowing flap at the bases of the signs, which gives them movement and adds visual interest."
Cultural institutions are not alone: From major metropolitan cities to small town America, municipalities are finding new and innovative ways to use pole banners. The small town of Petersburg, Virginia is a perfect example.
Says Joe Rauchi, Systems Administrator and Webmaster for the City of Petersburg: "We did a banner campaign for our downtown area three or four years ago featuring a graphic of the courthouse. Downtown businesses contributed to the cost in exchange for a listing on the pole banners. The campaign was not as successful as it could have been for a couple of reasons: first, the colors were too muted to read well from the street.
Second, there were too many banners---one on every single light pole---and the effect was cluttered. We learned from that experience. With this current campaign for the Jamestown Festival, the color palette is bolder and we only mounted banners at the corners. There are three banners per pole, angling out like the blades of a fan, so that there is a clear view of the banner regardless of which direction one approaches the intersection from," says Rauchi.
"After the Jamestown event is over, those pole banners will be replaced with seasonal banners, since the brackets are already in place. We are so pleased with the results that on my computer screen right now, I have designs for a pole banner campaign to signal the renovation of a municipal pool. We will also, of course, be doing pole banner campaigns to promote future events. The plan is to install series' of banner campaigns, all in the same format, with the same scalloped flap detail at the bottom, with the goal of creating a cohesive brand for the municipality and the downtown area in particular," concludes Rauchi.
Ferndale, Michigan had a different goal: Every year, Woodward, Michigan hosts the Woodward Dream Cruise, the world's largest one-day celebration of car culture, attracts more than 1 million visitors and more than 40,000 muscle cars, street rod
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