Hub You - Business

Why Identity Theft Is Likely To Get Much Worse
In 2005 some ten millions residents of the USA were victims of identity theft with each one losing an average of about $7,000.Clearing their name can take each victim a year during which time they’ll spend some 200 hours working on the problem (writing letters, making phone calls, etc.) at a personal cost of over $1,000 in expenses. That’s over a month of full time employment.Even then a quarter of all victims will not succeed in clearing their name.So how do identity thieves steal the personal information they use to such devasta

subject matter will encourage your clients and their guests to attend.

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Being a Skilled Listener
Whether you are a corporate executive trying to manage hundreds of employees, a marketing or sales rep trying to land a new client, or even an entry level gofer just struggling to appease a demanding boss, it is almost impossible to succeed without developing effective communication skills. In fact, effective communication skills are fundamental to almost every successful business interaction- a fact acknowledged by the plethora of courses and seminars offered teaching people how to persuasively convey their ideas and get what they want.However

Events:

Add value to client relationships.
Provide the opportunity to meet prospective clients in a non-threatening setting.
Allow clients to introduce you to people they know.
Create consistency and congruency.
Ensure your clients feel as though they belong to an exclusive club.

An annual schedule should include three distinct types of events:

Value-Added Events
Educational Events
Lifestyle Events

Value-Added Events

A value-added event enhances your client relationships. There are two distinct styles: the mass value-added event and the focused value-added event. Some professionals present only one type; others offer a combination of both. At minimum you should host one focused value-added event a year.

Mass Value-Added Event

This type of event is planned for a large number of attendees at a low cost per head, allowing you to reach more clients for a reasonable cost. You can offer these events to most classes of clients.

Some ideas for a mass value-added event include:

a screening of a new release film
a summer B-B-Q in the park that includes face painting and clowns for the kids
a day at the baseball park with tickets for a hotdog and drink ticket

Focused Value-Added Event This type of event reminds your top clients that they belong to an exclusive group. These events are designed for a small group of your best clients, and can involve a high cost per head (though the quality and appeal of the event itself matters more than its cost). The benefit to this approach is to have a more intimate gathering that allows meaningful interaction with each participant. This type of event would be offered to either all AAA clients or a select group of AAA clients who have been actively promoting you to people they know.

A focused value-added event could involve:

an afternoon at the race track
an exclusive annual dinner or a dinner cruise
a night at the theater a high-end wine tasting and/or guided winery tour
a tour of the local Christmas lights

Educational Events

These events offer clients additional information on and insight into topics related to your field of expertise. While for many professionals, educational events make up their entire event schedule, we recommend that no more than 40% of your events be educational. For the most part, clients rely on their professionals to "deal with the specialized side of things," so too many educational events can be counter-productive. That said, your clients and prospective clients will still appreciate educational events about topics they are interested in. To ensure the success of such events, survey your clients and prospective clients to determine what topics they would like to learn more about. Appropriate material must be coupled with strong promotion. Create an interesting title for the workshop to grab attention. A catchy title and attention-grabbing subject matter will encourage your clients and their guests to attend.

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Shock in the Workplace
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the process of getting ready for work. No pay of course. Personal grooming, eating that important first meal. Locking up and making sure the home f

. At minimum you should host one focused value-added event a year.

Mass Value-Added Event

This type of event is planned for a large number of attendees at a low cost per head, allowing you to reach more clients for a reasonable cost. You can offer these events to most classes of clients.

Some ideas for a mass value-added event include:

a screening of a new release film
a summer B-B-Q in the park that includes face painting and clowns for the kids
a day at the baseball park with tickets for a hotdog and drink ticket

A focused value-added event could involve:

an afternoon at the race track
an exclusive annual dinner or a dinner cruise
a night at the theater a high-end wine tasting and/or guided winery tour
a tour of the local Christmas lights

Educational Events

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Get Rid Of Your Boss
IntroductionHave you found yourself getting up in the morning and dreading going in to work? Is it because you’re tired of seeing that person with the sly, affected, and insidious smile? I know – that horrific person is your boss! Well, what if I told you of a way to get rid of them. No, you can’t do that- that is illegal. How about becoming your own boss? I will tell you how as long as you don’t treat your employees in the same manner you have been treated.“Most people work just hard enough not to get fired and get paid just enoug

nvolve a high cost per head (though the quality and appeal of the event itself matters more than its cost). The benefit to this approach is to have a more intimate gathering that allows meaningful interaction with each participant. This type of event would be offered to either all AAA clients or a select group of AAA clients who have been actively promoting you to people they know.

A focused value-added event could involve:

an afternoon at the race track
an exclusive annual dinner or a dinner cruise
a night at the theater a high-end wine tasting and/or guided winery tour
a tour of the local Christmas lights

Educational Events

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Dispel Thoughts of Meeting Mishaps with Hotel Event Planning
Planning a meeting, corporate event or conference can be a trying task - particularly if you expect the event to be a large one. But before you despair over thoughts of potential meeting mishaps, remember that there is help at hand.There are a number of comprehensive resources to which you can turn when planning a meeting or event - from extensive checklists to professional event planners. And whether you're a practiced corporate event planner or are about to embark on your first ever event-planning effort, it's always essential to make full us

d to your field of expertise. While for many professionals, educational events make up their entire event schedule, we recommend that no more than 40% of your events be educational. For the most part, clients rely on their professionals to "deal with the specialized side of things," so too many educational events can be counter-productive. That said, your clients and prospective clients will still appreciate educational events about topics they are interested in. To ensure the success of such events, survey your clients and prospective clients to determine what topics they would like to learn more about. Appropriate material must be coupled with strong promotion. Create an interesting title for the workshop to grab attention. A catchy title and attention-grabbing subject matter will encourage your clients and their guests to attend.

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Why Your Tiny Business Wants A Toll Free Number NOW
All small business owners dream of greater leverage which means the reaping large profits from a simple inexpensive tool. So they look around for tools, tactics or software that will give them an edge. But they miss one of the most effective tools that sits right under their nose. The profit-building tool that most small business people miss is the toll free number.Independent surveys have shown that toll free numbers can increase your business’ sales, improve the branding and perception of your company and significantly increase the value of y

subject matter will encourage your clients and their guests to attend.

Finally, remember Rule #1. Never promote a "seminar." Seminars have a bad connotation. Instead use terms like "symposium" or "workshop." Perception is everything.

Lifestyle Events

Lifestyle events are the best part of an event series for many professionals and clients, because they cater to the personal interests of clients and people they know. Clients are typically more disposed to bringing someone they know to a Lifestyle event. As a result, it is the best opportunity for you to be introduced to the people whom your clients recommend. Lifestyle events can be a key component of your event series. However, we recommend that you consider making these types of events no more than 80% of your Event series content. And be sure to offer events that your clients are interested in. Use FORM information and/or survey your clients to determine what types of lifestyle events will interest them. This way, you know that your event will be well-attended, and that your clients will likely bring friends or family – prospective clients – to the event. Appropriate material must be coupled with great promotion. So you may want to promote a Spring Golf Tune-Up as opposed to Golf Clinic, or try a Green Thumb Gardening Workshop instead of a Gardening Workshop.

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Whether you are just starting a new business or need a cash infusion, the idea of selling an ownership interest will come to mind at some point. The question is whether this is a good idea or not.

My husband's car has had a few mechanical problems this year. It's a few years old and is at that stage where little things need replacing. In fact we found it's got to the point where he needs to buy a new one.

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