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Hub You - What You Should Know if People Don't Buy From You and People Don't Visit Your Web Site
What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?- A full color brochure is a sure-fire way to promote your business.- A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.- Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.- Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.1. Choose The Paper.Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.2. Write The ContentOn the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will lea
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.Just by changing a word or two or combining a couple of phrases, you can increase your response rate dramatically. Book publishers know that a book's title can make the difference between it becoming a best seller or a loser. Wouldn't you like your service and products to be best sellers?In the past if you wanted to be sure you'd found the best name for your business or the right phrases to use in your marketing materials, you needed to hire a marketing research firm to get a reliable answer. Using phone surveys and focus groups, a market research firm can tell you which names turn prospects off and which make people want to buy your services and products.While marketing research firms may still be the best answer for mid to large businesses, most independent professionals and small business owners, don't budget tens of thousands of dollars for this type of in-depth analysis. So how do you find out which key words and phrases will attract clients to you?You can research and test words and phrases to dramatically increase the response to your marketing. Thanks to the development of the internet and a couple of free and almost free online tools you can easily research which words pull in prospects and which push them away. Use the steps outlined below, to refine the words you use i
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section
The first thing to figure out is where you will set up your home office. Of course, available space may be the deciding factor, but if you can’t make up your mind between a couple of options, consider this. A spare bedroom might be ideal, especially if it has a separate entrance for visitors, so that they don’t intrude into your home. Attics and basements are great options for businesses that don’t have client walk-ins, and can provide much needed privacy at work. However, mildew, poor lighting and inadequate ventilation are issues that need to be dealt with before you move in.Once you’ve zeroed in on the location, it’s time to design the home office. If your work is desk based, it’s likely that your computer will be the centre of your universe. Place your desk in a way that you can see visitors enter. If you have the luxury of space, create a small discussion area in a corner – this could also double up as a reading area.Make sure that your desk is large enough to accommodate the computer as well as other tools, like folders, writing instruments, calculators, handheld devices and whatever. The chair is perhaps the most crucial element in your home office, after you, of course! Don’t skimp on this one – choose comfortable, yet functional chairs. Ensure that they have an adjustable seat and backrest, so that you can maintain a natural sitting posture. Swivel chairs are a good idea but might damage the flooring. And don’t forget storage! A cluttered office will do nothing for your professional image and efficiency – put in an adequate number of shelves and filing cabinets.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section
Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.The franchisees can place orders online and check delivery dates. Some of the largest fast food franchises operate "just in time" daily deliveries to their franchise network. This has really enhanced the process and meant that the franchisee can afford to carry lower stock at his premises and dedicate more space to marketing the products.The more advanced systems even allow one franchisee to order goods from another franchisee if the franchisor is out of stock!The tills can now be connected to the franchisors network and all sales relayed instantly to the franchisor. This means that in some cases most of the ordering functions can be removed entirely from the franchisee!For the franchisor this is tremendous and means that they no longer need to rely on the franchisees keeping adequate stock. The franchisees benefits because their work load is reduced even further and allows them to spend even more time on marketing and customer relations.The franchisee can now make online payments both to the franchisor and other suppliers without the need for cheque books, envelopes and postage. Online payment solutions have many advantages over the traditional method. They can help improve cash flow and reduce the risk of fraud.Some advanced systems now allow view only access t
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section
Prospective firms frequently receive dozens, if not hundreds of applications for sought after open positions. The job market for high level positions can be extremely competitive. Candidates often neglect several little known ways to be easily recognized in a sea of job applications.The majority of candidates submit applications via traditional mail, email, or web forms. The fax machine is used infrequently and overlooked by most candidates. Many top level executives will reach for several documents received via a fax machine, before considering an overbearing pile of traditional mail or dozens of emails. Fax machine numbers are often unpublished, but can usually be obtained with a nonspecific call to a receptionist. Submitting an attractive cover letter and resume via the fax machine will greatly increase the chance of being noticed.Addressing applications to an appropriate contact greatly increases the probability of success. Forwarding a resume to the human resources department can result in great delays and frequently no action at all. Reaching the decision maker is key in this case, however it requires a bit more effort. Typically, the decision maker is a manager or director of the department for the respective position. Contact names can frequently be obtained by canvassing a receptionist with several open ended questions. Some may refer to this as "name dropping"; however I prefer to call it "name catching".Last, overnight correspondence should be considered if traditional mail is the only method to submit application materials. Many firms receive hundreds, if not thousands of routine letters on
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics.As the nonprofit landscape gets increasingly competitive, it's more important than ever to brand yourself by clearly conveying your organization's focus, credibility, and unique contributions. The benefits are many:BENEFITS FOR YOUR ORGANIZATION Branding makes it possible for you to differentiate your organization in the minds of your audiences. This differentiation is the basis of enduring relationships with multiple publics.Branding makes it possible for your organization to convey a consistent overall positioning while tailoring offerings for donors, volunteers, funders and other audiences.With the rise of the Web, branding is more important than ever. Since information can be provided quickly and immediately to any location, traditional advantages of size and location lose importance. Brands - the values, skills, and differentiators of your organization - become more important than ever.The marketplace has changed. Our audiences will talk about us whether we like it or not.It's time that nonprofits join the conversation. Developing a brand is a proactive strategy. For example, a well-established brand can help your organization carve out a unique position for itself in the public mindset, preventing negative images of other organizations (e.g., United Way scandal) from spilling over to your nonprofit. BEN
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look
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