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You are here: Home > Business > Management > Crisis Management Essentials - How to Communicate Effectively During a Crisis, Emergency or Disaster |
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Hub You - Crisis Management Essentials - How to Communicate Effectively During a Crisis, Emergency or Disaster
Your Think Running a Franchise Company is Easy? 5, 5 is the most powerful) crossed the North West Coast of Western Australia.Listen for those who think running a franchise company is easy let me tell you what. It would be easier to run the War in Iraq or Iran than to run a franchise company in 110 cities, 460 units in 23 states and 4 countries. In fact I bet the President’s job is easier than mine was. In fact I’d bet on it. You see each time you open a new market; you have new problems and just when you think you have it all figured out, there is another one. “Controlled Chaos” is more descriptive term than franchise management?No wonder there are only 2000 Franchise companies in the entire United States of America. But you know what, it is fun as hell. I mean where else can you play at break neck speed with your balls to wall with afterburners blazing and the whole country as your playground. Whooo Ya! Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised Managers – Do You Have To Run A Motivational Training Session? - 10 Steps to Ensure Success! A crisis, emergency or disaster can happen at anytime and anywhere.So, you’re a manager. So, you know you have to run a training session or a team meeting for your team (for the first time) that needs to be motivational and you’re not a professional trainer. So what! With a good plan and a well structured session, training can be enjoyable and most of all rewarding for both you and your team. Here’s how …1. Get people involved in the topic before the session – issue what the professional trainers call “pre-work”. This can be as simple as asking people to jot down some answers to one question about the topic.For example, let’s say that you need to improve the service to customers provided by your team, then your pre-work question might look like:“Assume that we have just had a very successful year, and that we have received heaps Just ask the residents of Darwin in Australia's Northern Territory. Imagine a late afternoon on Christmas Eve thirty years ago, and looking outside to see your street cloaked by heavy low cloud and your windows being rattled by ever stronger rain squalls and wind gusts. Two-hours after an eerie tropical sunset another check shows the winds are picking up sheets of corrugated iron and hurling them around like autumn leaves in a light breeze. By midnight, as Santa was meant to bring the children of Darwin their presents, the damage is becoming serious. Over the next six hours Cyclone Tracy substantially destroys Darwin killing 65 people - 49 on land, and 16 at sea. As dawn breaks on Christmas Day 1974, the early light reveals the devastating damage - 145 serious injuries, more than 500 with minor incidents, 70 per cent of houses are destroyed costing the community over $800 million dollars. Wind gusts of 217 km/h were recorded before the anemometer was blown off its base and ceased functioning The point is a disaster can strike when you least expect it. And the media is far more demanding now than 30 years ago in 1974. By preparing for such an event and having in place a crisis communications or emergency media plan, much of the added drama of having to deal with the media can be avoided. The media plays a vital role in informing people what is happening during a crisis. I remember as a fresh-faced, acting ABC Executive Producer at the tender age of 26-years old having to co-ordinate the emergency broadcasts for Australia's most powerful cyclone. I'll never forget that day on the 23rd of April 1989 as a category 5 cyclone (on a scale of 1 to 5, 5 is the most powerful) crossed the North West Coast of Western Australia. Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised Why Should We Hire You? corrugated iron and hurling them around like autumn leaves in a light breeze.This is one of those broad questions that can take you down the wrong road unless you have done some thinking about what to say ahead of time. This question deals with your ability to sell yourself. Think of yourself as the product. Why should the customer buy?Answers that WON'T WORK -'Because I need a job.' -- This answer is about YOU -- 'they' want to know what you can do for 'them.''I am a hard worker.' -- This is a really trite answer -- almost anyone can say he or she is a hard worker.'I saw your ad and could do the job.' -- This answers lacks passion and purpose.STRONGER ANSWERS that would get the interviewer's attention --'Because I have three years experience working with customers in a very similar environment.''Because I have wh By midnight, as Santa was meant to bring the children of Darwin their presents, the damage is becoming serious. Over the next six hours Cyclone Tracy substantially destroys Darwin killing 65 people - 49 on land, and 16 at sea. As dawn breaks on Christmas Day 1974, the early light reveals the devastating damage - 145 serious injuries, more than 500 with minor incidents, 70 per cent of houses are destroyed costing the community over $800 million dollars. Wind gusts of 217 km/h were recorded before the anemometer was blown off its base and ceased functioning The point is a disaster can strike when you least expect it. And the media is far more demanding now than 30 years ago in 1974. By preparing for such an event and having in place a crisis communications or emergency media plan, much of the added drama of having to deal with the media can be avoided. The media plays a vital role in informing people what is happening during a crisis. I remember as a fresh-faced, acting ABC Executive Producer at the tender age of 26-years old having to co-ordinate the emergency broadcasts for Australia's most powerful cyclone. I'll never forget that day on the 23rd of April 1989 as a category 5 cyclone (on a scale of 1 to 5, 5 is the most powerful) crossed the North West Coast of Western Australia. Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised 5 Critical Steps to Success on the New Job incidents, 70 per cent of houses are destroyed costing the community over $800 million dollars.You have spent a lot of time polishing your resume, your interviewing skills, and your image. You've worked hard to land that new job. You arrive on your first day and are eager to dig in but there is a period of adjusting to the company culture that often feels like someone put the brakes on your enthusiasm. But don't make the mistake of allowing this period of adjustment to your new company to go on too long! Follow these 5 steps during the early weeks to move your career forward and ensure your success.1. Get to know the organization. This includes identifying the key people in the organization and making sure you know how the organization works, both the formal and informal organization. Remembers names/titles quickly. While the informal organization may be a bit harder to i Wind gusts of 217 km/h were recorded before the anemometer was blown off its base and ceased functioning The point is a disaster can strike when you least expect it. And the media is far more demanding now than 30 years ago in 1974. By preparing for such an event and having in place a crisis communications or emergency media plan, much of the added drama of having to deal with the media can be avoided. The media plays a vital role in informing people what is happening during a crisis. I remember as a fresh-faced, acting ABC Executive Producer at the tender age of 26-years old having to co-ordinate the emergency broadcasts for Australia's most powerful cyclone. I'll never forget that day on the 23rd of April 1989 as a category 5 cyclone (on a scale of 1 to 5, 5 is the most powerful) crossed the North West Coast of Western Australia. Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised The Communications Myth much of the added drama of having to deal with the media can be avoided.Living in the 21st Century is truly marvelous, isn't it? We live in a world of instant communications where everything we need to know is right at our fingertips. The moment anything of significance occurs it is instantly transferred around the globe making us the most well informed generation in the history of the world.Why is it then that communications is such a problem in the modern workplace? Why do so many employees believe that key decisions of upper management, or even their immediate management are not being communicated to them?Don't believe me? Then go out and ask the rank and file in your company about the companies' direction; the department's goals and objectives; the companies newest marketing campaign; or the reason behind the recent decision to implement new The media plays a vital role in informing people what is happening during a crisis. I remember as a fresh-faced, acting ABC Executive Producer at the tender age of 26-years old having to co-ordinate the emergency broadcasts for Australia's most powerful cyclone. I'll never forget that day on the 23rd of April 1989 as a category 5 cyclone (on a scale of 1 to 5, 5 is the most powerful) crossed the North West Coast of Western Australia. Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised More College Students Looking for Ways to Start Their Own Online Business - Caution! 5, 5 is the most powerful) crossed the North West Coast of Western Australia.Students with entrepreneurial mindsets begin thinking about starting their own business on the internet as early as high school. Some of the college students are already doing business online, some hugely successful. Why are they targeting the internet? Most students, mainly college students that are thinking more towards entrepreneurship, do not have the financial flexibility to take their ideas to the streets. They have to deal with academics at the same time working on their business project, and internet is the most accessible place to "test the water".Not only is it more affordable compared to any physical business, it's easier to reach out to people to market their products or services. There are billions of internet users around the world, and they can potentially reach Known-as 'awesome' Orson, the cyclone caused the strongest wind gusts ever recorded at over 280 km/hour. I remember that confused feeling of fear and excitement when your leadership is really tested. I had to ask one of the 'old hands' what I should do because I was so concerned, inexperienced, and frankly terrified of doing the wrong thing. We organised an around the clock roster, breaking into regular programs and broadcasting updated warnings and information every 15 minutes for four days straight. We may have been in Perth in a safe radio studio with walls covered in 1970s shag-pile brown carpet thousands of miles-away, but the 100 personnel on the production oil and gas platform North Rankin 'A' operated by Woodside Energy Limited, located 130 km off the coast near Dampier, hung on every word. The barometric pressure bottomed out at 905 hPa as the huge storm passed over the rig in the dead of night with winds blasting up to 250 km/hr and waves more than 20 m high crashing over the massive steel structure. In my whole 12-years with the Australian Broadcasting Corporation, this moment in time is etched in my memory as the one where my role as a professional communicator was having the most impact with an audience. One where people's lives depended on your ability to convey a message in a calm, clear and measured way. Accuracy of information in a situation like this is vital. And when it is not handled well it can be more than just a PR disaster. In times like these it is better to work with the media rather than against them. Relieved and tired when Orson finally turned into a tropical low somewhere over the red spinifex plains of the Pilbara and lost the power of its damaging winds, this experience taught me that there is no room for error in situations like these. On the opposite end of the scale, the handling of the power crisis in Western Australia in February of this year is a classic case study of what can go wrong when an organisation fails to communicate with the community. While executives enjoyed the comfort of their corporate offices and trappings of power, Pe
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