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Create Brochures For Your Businesss That Get Results t the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure.A company brochure, done correctly, adds legitimacy to any small business. If you are a new entrepreneur who is just getting started, you may not have money available in the budget to pay a professional to produce company brochures. However, with a word processing program, careful writing and attention to the tips below, you can produce professional looking brochures that will speak directly to prospects and win new business.I. Make the brochure cover attractive Your brochure cover must be attractive and so compelling that prospective clients want to open it and continue reading. Use appropriate graphics and evocative titles that clearly state what the brochure is about.II. Your brochure copy should be logical Be sure the information flows smoothly. Does it have a beginning, middle and an end?III. Make your brochure easy to read Eliminate technical jargon and over used buzz words such as "solutions". Have someone unfamiliar with your line of business read your brochure copy. Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common Marketing as a Spiritual Practice Consultant's Perspective...“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.Sound completely airy-fairy? We understand the response. But in reality, marketing consists of a set of specific actions or practices. And only you can decide whether you wish to tackle them in angst, or with value and truth (i.e., as a “spiritual practice”). Once you learn how to apply this practice to your marketing, you’ll make more money, attract clients truly right for you, and feel exponentially more satisfied.HOW IT WORKSWe know that it is unlikely in the first 20 years of a business to have the experience to know which strategies will work and that it’s virtually impossible to have the objectivity needed to create a clear, concise marketing message for oneself.1. Define your marketing messages. This is precisely one of the The threat of violence whether it emanates from a disgruntled employee or the threat of terrorism require both a concerted and an individual response. Terrorism in any form is terrorism. Having been exposed to the daily taunts, acts of intimidation, verbal threats of bodily harm are as debilitating psychologically as the blunt strike or the piercing bullet. Vigilance and security awareness makes for a good prescription. In my previous writings on the topic of workplace security, I've attempted to draw a correlation between the disgruntled employee and the terrorist from within by suggesting similar patterns of behavior, traits and characteristics coupled with freedom of access and possession of the company’s secrets. My observations clearly implied a volatile ingredient worthy of skeptical assessment. Following a recent article written by Louis Rovner, Ph.D, entitled “Protecting Your Company from Terrorism Within”, I interviewed him regarding the article. Dr. Rovner is a psychologist in LA who consults to businesses, government agencies and law enforcement agencies, one of a handful of polygraph – psychologist nationwide. He believes that the potential for disaster is at every employer’s doorstep and I agree with the assessment. He said, “Thousands of Terrorist call the United States home…hundreds of terrorist sleeper cells scattered throughout the U.S. awaiting orders and instructions need to assimilate in order to survive”. What do they do? The thrust of this edition is a testimonial to the existing synergy between Dr. Rovner and I on the topic of workplace security as a legitimate discussion. I believe the solution to the minimization of any potential exposure is an aggressive but practical security plan which addresses the workplace security issues in greater detail incorporating training and security awareness. Now I would like to draw that necessary correlation between the seamless similarities existing between the “event driven” explosive conduct of the “disgruntled employee” and “the Terrorist from within”. In an investigation I conducted several years ago an otherwise hard working employee with a diagnosed personality disorder was reassigned from his regular duties due to a medical determination. It was to have been a temporary change. However, during the ensuing assignment he was exposed to constant abusive taunting and harassment by co-workers. In response he began retaliating in his own way, initially innocuously and eventually more aggressively. The verbal threats directed at co-workers and supervisors escalated to more hostile conduct. It was clear he was sending a message of his displeasure. While left alone at the office computer terminal he began browsing the Internet for bomb making sites. He had been engaged in this clandestine operation for several days before a sharp supervisor noticed his strange behavior at the terminal. In an effort to protect the evidence, he used a ruse to get the employee away from the terminal until my arrival. The subsequent interview of the employee disclosed a pattern of hostile retaliatory conduct in response to a lack of confidence in management and his co-workers to protect him from the abuse. His aggression escalated from the verbal to the near physical as he sought ways to avenge his tormentors. Are You Really Safe…? Before we get into a technical discussion about the potential Terror from within, we need to answer a few questions and remind you that the problem lies well within your ability to manage. Do you know what to look for? Do you have a mechanism to address breeches of safety or security? Are your employees properly screened during the hiring process? Is there a Workplace Violence Prevention Policy and Program and lastly, are employees receiving relevant training? If we acknowledge NO to any of these questions we have the ability to take corrective action NOW. I know how resource intensive the process can be, but you don’t have to go at it alone. Like the disgruntled employee who is “event driven” the Terrorist waits for the event. In both cases, they are the classic “sleepers” willing to hide their intentions until they are ready to act out. Linda Lockwood, PhD at the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure. Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common Relationship Marketing: Build Your Business With A Festive Seasonal Open House nesses, government agencies and law enforcement agencies, one of a handful of polygraph – psychologist nationwide. He believes that the potential for disaster is at every employer’s doorstep and I agree with the assessment. He said, “Thousands of Terrorist call the United States home…hundreds of terrorist sleeper cells scattered throughout the U.S. awaiting orders and instructions need to assimilate in order to survive”. What do they do? The thrust of this edition is a testimonial to the existing synergy between Dr. Rovner and I on the topic of workplace security as a legitimate discussion. I believe the solution to the minimization of any potential exposure is an aggressive but practical security plan which addresses the workplace security issues in greater detail incorporating training and security awareness.Ready to launch your business to the next level and beyond...but just not sure which marketing strategy will give you the most bang for your buck?One of the most effective marketing strategies just happens to be one of the most reasonably priced strategies. Are you surprised? Perhaps you have come to think that marketing has to be a costly, high budget endeavor and something you can not afford to engage in unless you have the available funding of deep pockets.It is not surprising if you think that way! We have all pow wowed with fast talking salespeople who tried to convince us of the virtues of all sorts of expensive marketing techniques to reach our customers. With eyes glazed over by the bottom line costs that we know are out of our league...costs that could support a family of four for a year. Don't sign the contract! Stop and consider your options. Don't let someone rope you into signing a contract that will legally bind you to a program that may or may not generate revenue for your business. Beware!Costly, inef Now I would like to draw that necessary correlation between the seamless similarities existing between the “event driven” explosive conduct of the “disgruntled employee” and “the Terrorist from within”. In an investigation I conducted several years ago an otherwise hard working employee with a diagnosed personality disorder was reassigned from his regular duties due to a medical determination. It was to have been a temporary change. However, during the ensuing assignment he was exposed to constant abusive taunting and harassment by co-workers. In response he began retaliating in his own way, initially innocuously and eventually more aggressively. The verbal threats directed at co-workers and supervisors escalated to more hostile conduct. It was clear he was sending a message of his displeasure. While left alone at the office computer terminal he began browsing the Internet for bomb making sites. He had been engaged in this clandestine operation for several days before a sharp supervisor noticed his strange behavior at the terminal. In an effort to protect the evidence, he used a ruse to get the employee away from the terminal until my arrival. The subsequent interview of the employee disclosed a pattern of hostile retaliatory conduct in response to a lack of confidence in management and his co-workers to protect him from the abuse. His aggression escalated from the verbal to the near physical as he sought ways to avenge his tormentors. Are You Really Safe…? Before we get into a technical discussion about the potential Terror from within, we need to answer a few questions and remind you that the problem lies well within your ability to manage. Do you know what to look for? Do you have a mechanism to address breeches of safety or security? Are your employees properly screened during the hiring process? Is there a Workplace Violence Prevention Policy and Program and lastly, are employees receiving relevant training? If we acknowledge NO to any of these questions we have the ability to take corrective action NOW. I know how resource intensive the process can be, but you don’t have to go at it alone. Like the disgruntled employee who is “event driven” the Terrorist waits for the event. In both cases, they are the classic “sleepers” willing to hide their intentions until they are ready to act out. Linda Lockwood, PhD at the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure. Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common Differences in Carwash Types in the US Market several years ago an otherwise hard working employee with a diagnosed personality disorder was reassigned from his regular duties due to a medical determination. It was to have been a temporary change. However, during the ensuing assignment he was exposed to constant abusive taunting and harassment by co-workers. In response he began retaliating in his own way, initially innocuously and eventually more aggressively. The verbal threats directed at co-workers and supervisors escalated to more hostile conduct. It was clear he was sending a message of his displeasure. While left alone at the office computer terminal he began browsing the Internet for bomb making sites. He had been engaged in this clandestine operation for several days before a sharp supervisor noticed his strange behavior at the terminal. In an effort to protect the evidence, he used a ruse to get the employee away from the terminal until my arrival. The subsequent interview of the employee disclosed a pattern of hostile retaliatory conduct in response to a lack of confidence in management and his co-workers to protect him from the abuse. His aggression escalated from the verbal to the near physical as he sought ways to avenge his tormentors.There appears to be quite a discrepancy of data about the number of carwashes in the United States. Then there are different types of carwashes; Fixed and mobile. Amongst the fixed site carwashes there are coin-op self serve washes, Flex Service Robotic, Conveyor Conventional, Gas Station Rollover and the Touchless automatic.You can pick up a carwash survey from any of the four major industry magazines or the co-marketed service industry magazines like; C-Store News, Oil and Lube News or any of the Auto Service Industry Association magazines and there are about seven of them. Some of the surveys in these magazines have broken down by region. Percentages of course are worthless unless broken down by area, even a manufacturer, better know that if it is going to set up a dealer network, sales teams or use existing channels of distribution. Those who study the industry need to be cognizant of the available data and its worthiness.Can you even define what a Conveyor is? Most cannot and even if you could, does that mean your defin Are You Really Safe…? Before we get into a technical discussion about the potential Terror from within, we need to answer a few questions and remind you that the problem lies well within your ability to manage. Do you know what to look for? Do you have a mechanism to address breeches of safety or security? Are your employees properly screened during the hiring process? Is there a Workplace Violence Prevention Policy and Program and lastly, are employees receiving relevant training? If we acknowledge NO to any of these questions we have the ability to take corrective action NOW. I know how resource intensive the process can be, but you don’t have to go at it alone. Like the disgruntled employee who is “event driven” the Terrorist waits for the event. In both cases, they are the classic “sleepers” willing to hide their intentions until they are ready to act out. Linda Lockwood, PhD at the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure. Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common Fund-Raising The Easy Way nt and his co-workers to protect him from the abuse. His aggression escalated from the verbal to the near physical as he sought ways to avenge his tormentors.Have you ever been in charge of a fund raising activity? If you have, then it was a very worthwhile learning experience wasn't it? And if you haven't, well it's not as easy as it looks.Though, a fund raising activity should be fun and fulfilling it does not always goes as smooth as the organizers plan it to be. That's why it is always ideal to plan carefully your activity to ensure that all bases are covered and you have a contingency plan for everything. There are, however, some ideal techniques to make sure that your fund raising activity is a success.Make sure that donors will have a pretty easy time giving to your fund raiser. Never give too complicated directions or too many steps. Make the process easy for people to donate money, gifts, supplies, checks, etc. Ideas are almost limitless.Aside from the more common bake sales and car wash fund raising activities, you could ask your officemates to bring their own lunches once or twice a week. Instead of buying from the cafeteria, ask them to save the money instead a Are You Really Safe…? Before we get into a technical discussion about the potential Terror from within, we need to answer a few questions and remind you that the problem lies well within your ability to manage. Do you know what to look for? Do you have a mechanism to address breeches of safety or security? Are your employees properly screened during the hiring process? Is there a Workplace Violence Prevention Policy and Program and lastly, are employees receiving relevant training? If we acknowledge NO to any of these questions we have the ability to take corrective action NOW. I know how resource intensive the process can be, but you don’t have to go at it alone. Like the disgruntled employee who is “event driven” the Terrorist waits for the event. In both cases, they are the classic “sleepers” willing to hide their intentions until they are ready to act out. Linda Lockwood, PhD at the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure. Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common Preparing For A Career Change t the Metropolitan State College, Denver, Colorado reminds us that workplace violence is obviously a serious problem that must be better understood in order to prevent its occurrences. I ask that we consider the threat from within a bit more seriously by developing your security policy and plans to minimize your exposure.The time has come for a career change. You wish to switch careers and it's the only thing on your mind these days. Bored, fired, low pay or high ambition, there are any number of reasons for a career change. First things first! Don't fret. A career change is not as bad these days as it was made out to be in the olden days when there were fewer options for employment. But now, with highly paid jobs available and new skills that can be learnt over a few weeks, things have changed drastically. Many people have given up seemingly secure banking, government jobs etc and have opted for software jobs, creative jobs and even freelance options. All you need then is a bit of courage, a dash of self belief and some clarity of thought and you can join the band of people who have successfully changed careers.If you are on the edge of changing careers, here are a few things you may want to do to get more clarity on your thought process. As always we must begin the process at home i.e. with ourselves. Firstly take an honest look at why you want t Protecting Your Company From Terrorsim From Within… In the article by Dr. Rovner, he writes that the Employee-Terrorist is “calculated” and will wait for the opportunity to strike, while using the employer to survive beyond the stipends provided by their terrorist group, the unwitting employer is the potential target depending on the type of business or government agency. But even if the companies are not specifically targeted says, Dr. Rovner, they are indirectly and unknowingly supporting Terrorist by providing a source of income. Like the Terrorist who awaits the call to action, the disgruntled employee is “event driven” by the circumstances. Both the “Terrorist” and the “Disgruntled Employee” share some other common opportunities as “employees”; they have access to the company and are familiar with the company secrets. The Potential Threat… Driving home a clear and evident example of the potential terrorist’s ability to penetrate even a secure environment, I am reminded of the British Daily Mirror Reporter, Ryan Parry who compromised the Buckingham Palace’s hiring and recruitment procedures by providing false credentials and gaining precarious access to the President of the United and his wife while staying at the palace. Even though the palace had an elaborate security system and employed the most stringent security measures to guarantee the safety of President Bush, Parry successfully breeched security by falsifying his references. According to security officials they were satisfied that both the security and criminal records check were robust and done correctly. The response may have satisfied some political end but didn’t answer the question of what type of employee background check was done to authenticate and validate the hiring during the screening process. Such access was a breach at the hiring phase when in all likelihood, the responsibility fell on the lonely shoulders of a lowly paid clerk who merely followed the checklist. 5) What To Look For…? I believe the collaborative process of the Threat Assessment Team concept enhances the essentials and promotes shared awareness in the identification of the potential threatening applicant during the hiring process. The same collaborative process can be used to insure the right individual passes the hiring and recruitment process early on before permanent employment. Dr. Rovner says that companies, agencies and organizations can take preventive measures. He suggests that the Human Resource Department be a bit more aggressive during the hiring phases by instilling the essential skills of the investigator. Verification of all data at the hiring process is critical. He said, “One of the scariest things about the Terrorist is that they look just like you and me”. While psychologist have not developed a foolproof terrorist profile, he suggests that most Terrorists posses a number of the same traits. Tactfully worded questions during the interview process will alert the interviewer. Dr. Rovner further suggest that since the Terrorist possess common traits the use of properly designed questions will tell whether the applicant has most or all of the traits. He suggest they are: - Loners Anyone intimately familiar with the Threat Assessment Process would quickly discern that some of the Terrorist’s traits and characteristics are common to the disgruntled employee. If you would like a copy of Dr. Rovner's article, please request if via email and I will send you a copy of along with contact information for Dr. Rovner.
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