Hub You - Creativity and Innovation Management: Specialisation or Generalisation?

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Specialisation versus Generalisation

One of the topics often debated is the benefit of specialisation over generalisation. To consistently generate a large number of good ideas, is it better to specialise within a field or to vary knowledge amongst a variety of fields?

Sternberg (1999), along with other theorists, argues that in-depth knowledge of a domain does not always lead to good ideas but such knowledge does seem to be a necessary condition for them. Glover (1989) identified only three notably works produced before year ten of a composer’s career, indicating that substantial practice or establishment in the field was initially required. West (1995) points out that the vast majority of gains are made with the further application of what is already known.

However, Einstein said that the hardest thing he had to do was unlearn what he had learned.

Others counter that specialisation leads to path dependency and parochialism.

Still others point out that what is important is a range of tacit knowledge – experience in multiple fields that allows intellectual cross pollination, that is the raw material for good idea generation.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

Specialisation versus Generalisation

One of the topics often debated is the benefit of specialisation over generalisation. To consistently generate a large number of good ideas, is it better to specialise within a field or to vary knowledge amongst a variety of fields?

Sternberg (1999), along with other theorists, argues that in-depth knowledge of a domain does not always lead to good ideas but such knowledge does seem to be a necessary condition for them. Glover (1989) identified only three notably works produced before year ten of a composer’s career, indicating that substantial practice or establishment in the field was initially required. West (1995) points out that the vast majority of gains are made with the further application of what is already known.

However, Einstein said that the hardest thing he had to do was unlearn what he had learned.

Others counter that specialisation leads to path dependency and parochialism.

Still others point out that what is important is a range of tacit knowledge – experience in multiple fields that allows intellectual cross pollination, that is the raw material for good idea generation.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?
You walk into a room full of strangers. Your eyes scan the room briefly. You choose someone who feels likely to connect with you and walk over.What has happened here? How do you know who to talk to? The usual term is “sizing up” and those who are good at it prosper in their business pursuits. In this sizinsation. To consistently generate a large number of good ideas, is it better to specialise within a field or to vary knowledge amongst a variety of fields?

Sternberg (1999), along with other theorists, argues that in-depth knowledge of a domain does not always lead to good ideas but such knowledge does seem to be a necessary condition for them. Glover (1989) identified only three notably works produced before year ten of a composer’s career, indicating that substantial practice or establishment in the field was initially required. West (1995) points out that the vast majority of gains are made with the further application of what is already known.

However, Einstein said that the hardest thing he had to do was unlearn what he had learned.

Others counter that specialisation leads to path dependency and parochialism.

Still others point out that what is important is a range of tacit knowledge – experience in multiple fields that allows intellectual cross pollination, that is the raw material for good idea generation.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from Hey, Billy Goat Gruff! Are Ya' Sayin' What Yur Sayin'?
From the Eye of the Potato: Train the people that deal with your customers.I called a support number the other day—I got the message! A recorded female voice said that I must call during a certain time period and "goodby."My first impression was: My this lady hates working for a living—and me!< indicating that substantial practice or establishment in the field was initially required. West (1995) points out that the vast majority of gains are made with the further application of what is already known.

However, Einstein said that the hardest thing he had to do was unlearn what he had learned.

Others counter that specialisation leads to path dependency and parochialism.

Still others point out that what is important is a range of tacit knowledge – experience in multiple fields that allows intellectual cross pollination, that is the raw material for good idea generation.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from Modern Call Center Solutions - Keeping in Touch is the Key
Call center solutions solve a range of age-old problems. As far back as ancient times, the success of a business has always depended on how well that business can communicate with clients and meet their needs. It is necessary to be available, in touch, easy to reach, and pleasant to deal with. From the point of vrange of tacit knowledge – experience in multiple fields that allows intellectual cross pollination, that is the raw material for good idea generation.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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