Question: Men and women spend thousands of dollars every year going to salons and caring for their hair. Yet most people report that they are less than satisfied with the results. When you read some of the salon reviews out there you will find people that like the look of their cut/color/perm but are very unhappy with the service. Some describe salons with arrogant, rude or inconsiderate hairdressers and staff. Why is E Salon different in this respect? How do you address complaints from clients ?

Emiliano: First of all, hairdressers are a reflection of their leader. You don't have rude or arrogant team members--you have rude and arrogant owners. Hairdressers globally, actually Humanity globally wakes up every morning and wants to give their best. Then they get to work and are rude only because they are not appreciated or lack self worth. It is the duty of every leader to dedicate themselves to their team and to inspire their team to cooperate in a spirit of harmony.

The only reason we are successful is because I dedicate myself to my team. I made a promise a long time ago that when one of my team members leave, they will leave a better human being and a better hairdresser. It is easy to blame our team members for making mistakes and for not being good enough. But I can assure that if we ALL, including OWNERS, realized that the person looking back at us in the mirror was responsible for the state of our life, then this industry, let alone this world, would be a greater place.

I train my people to see themselves as truly great human beings, and by doing this they will see greatness in everyone else. I promise to give them an extraordinary life and that is what my purpose is. My team members are the most pleasant and remarkable people I know.

At E Salon we treat the Human Being, not the hair. We encourage and welcome any feedback. Complaints are an opportunity to show the world what kind of human being you are. Many hairdressers take a complaint like a personal attack on them. As a leader it is our responsibility to train our people properly and nurture them and their spirit.

I am sorry; there are no rude and arrogant hairdressers---just incapable leaders. Always see the human being and give your best in evey moment in every situation. What you give is what you get---it is that simple.

Question: When you first meet with a client that wants a new hair style, what is your mode of operation?

Emiliano: The first thing I do is ask many questions, such as 'Why do you want to change your look? What don't you like about your hair?' I try to find out as much history as possible, including anything he/she has every been unhappy and happy with. Next I like to feel the hair to determine its thickness and texture. Then I look for any unusually growth patterns. Finally, and most important, I look at face shape, bone structure and the clients overall style. I focus in on suitability and I try to enhance the strengths they may have, i.e. eyes, lips cheekbones, etc. Sample photos of hair styles the clients like are also very helpful in letting me know what my clients like.

Question: As a salon owner, ho

The only reason we are successful is because I dedicate myself to my team. I made a promise a long time ago that when one of my team members leave, they will leave a better human being and a better hairdresser. It is easy to blame our team members for making mistakes and for not being good enough. But I can assure that if we ALL, including OWNERS, realized that the person looking back at us in the mirror was responsible for the state of our life, then this industry, let alone this world, would be a greater place.

I train my people to see themselves as truly great human beings, and by doing this they will see greatness in everyone else. I promise to give them an extraordinary life and that is what my purpose is. My team members are the most pleasant and remarkable people I know.

At E Salon we treat the Human Being, not the hair. We encourage and welcome any feedback. Complaints are an opportunity to show the world what kind of human being you are. Many hairdressers take a complaint like a personal attack on them. As a leader it is our responsibility to train our people properly and nurture them and their spirit.

I am sorry; there are no rude and arrogant hairdressers---just incapable leaders. Always see the human being and give your best in evey moment in every situation. What you give is what you get---it is that simple.

Question: When you first meet with a client that wants a new hair style, what is your mode of operation?

Emiliano: The first thing I do is ask many questions, such as 'Why do you want to change your look? What don't you like about your hair?' I try to find out as much history as possible, including anything he/she has every been unhappy and happy with. Next I like to feel the hair to determine its thickness and texture. Then I look for any unusually growth patterns. Finally, and most important, I look at face shape, bone structure and the clients overall style. I focus in on suitability and I try to enhance the strengths they may have, i.e. eyes, lips cheekbones, etc. Sample photos of hair styles the clients like are also very helpful in letting me know what my clients like.

Question: As a salon owner, ho

I train my people to see themselves as truly great human beings, and by doing this they will see greatness in everyone else. I promise to give them an extraordinary life and that is what my purpose is. My team members are the most pleasant and remarkable people I know.

At E Salon we treat the Human Being, not the hair. We encourage and welcome any feedback. Complaints are an opportunity to show the world what kind of human being you are. Many hairdressers take a complaint like a personal attack on them. As a leader it is our responsibility to train our people properly and nurture them and their spirit.

I am sorry; there are no rude and arrogant hairdressers---just incapable leaders. Always see the human being and give your best in evey moment in every situation. What you give is what you get---it is that simple.

Question: When you first meet with a client that wants a new hair style, what is your mode of operation?

Emiliano: The first thing I do is ask many questions, such as 'Why do you want to change your look? What don't you like about your hair?' I try to find out as much history as possible, including anything he/she has every been unhappy and happy with. Next I like to feel the hair to determine its thickness and texture. Then I look for any unusually growth patterns. Finally, and most important, I look at face shape, bone structure and the clients overall style. I focus in on suitability and I try to enhance the strengths they may have, i.e. eyes, lips cheekbones, etc. Sample photos of hair styles the clients like are also very helpful in letting me know what my clients like.

Question: As a salon owner, ho

Question: When you first meet with a client that wants a new hair style, what is your mode of operation?

Emiliano: The first thing I do is ask many questions, such as 'Why do you want to change your look? What don't you like about your hair?' I try to find out as much history as possible, including anything he/she has every been unhappy and happy with. Next I like to feel the hair to determine its thickness and texture. Then I look for any unusually growth patterns. Finally, and most important, I look at face shape, bone structure and the clients overall style. I focus in on suitability and I try to enhance the strengths they may have, i.e. eyes, lips cheekbones, etc. Sample photos of hair styles the clients like are also very helpful in letting me know what my clients like.

Question: As a salon owner, how important is it to keep abreast of current hair and fashion trends?

Emiliano: It is imperative that we stay abreast of what is happening in the world of hairdressing. Though it is more important to know who you are in relation to fashion. In today's world every fashion designer and hairdresser is doing his or her own thing. We must find what we identify with in terms of fashion, and with that initial inspiration, make that evolve into something that is uniquely ours.

It is so important to be a leader not a follower and to be true to yourself. In the state of truth you will be able to tap into a universal source of what is fashion anyway. That is a purely surreal experience when you come up with an original idea, and realize that others have had the same idea, very cool.

Question: A lot of hairdressers aim to please and give their clients the hair cut that they want. For example---a client brings in a photo of a hair style he/she really likes and wants to get the same look. Do you ever tell a client that ---NO that hair style or color will not work for you?

Emiliano: Absolutely! If I feel a hair style doesn't suit a client, I will not hesitate to let him/her know how I feel. That is why my clients pay me $110 a cut. Having said that, I must also contradict myself by saying, hair is about the person wearing it, not the hairdresser.

By knowing who you are and believing in yourself, you attract clients who like what you do. Hence you will very rarely have client in your chair that doesn't like what you do.

Question: What salon products do you use and how importat are they to creating workable hair styles?

Emiliano: We use L'Oreal styling products. My favorites are; Gloss Wax, Liss Control and Pure Gloss Spray in the Techni.art range, Smoothing Serum in the Texturline range by Artic (L'Oreal) and Kiwi Blow serum in the Kiwi range.

Without products, I don't believe we would really be able to produce the results we are looking for.

Question: It's one thing to come out of the salon looking fabulous. It's quite another creating the look on your own at home. Do you offer styling advice and training for your clients?

Emiliano: I offer the correct advice on which products to use and how to use them to achieve results.

Question: What can we expect for hair style trends for the Fall 2004? What will be the popular colors, lengths, styles?

Emiliano: From me, you can expect short crowns with longer lengths, creating seamless layers and transition from short to long. I am still working with asymmetry and disconnected lengths. Fringes are still very hot. I love anything Rock Chic looking. I try to make my models and clients look like Rock stars.

Colors are more a technique thing rather than actual colors, though I am working a lot with mahogany and nut browns. Highlights are bolder yet they are peeping through the hair, not on the top of the hair. I have been working with this technique for a couple of years, just varying the placement of color. At this very moment we are working with major contrast in color.

Question: Where do hair style trends start anyway?

Emiliano: I believe hair trends do not start, they evolve. They are definitely started by the hairdresser rather than the client. For example, let's look at the past season. Hair trends have a very sixties and eighties influence. Now that definitely didn't start recently, though it evolved from that period and was