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Hub You - Why Learning Organisations Make Horse Sense
Effective Branding...What's in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having started to open branches in neighboring states, the "United Jersey" part of their name was beginning to become a hindrance. Bank executives knew that the name would have to be changed in order to continue to grow, while at the same time continuing to avoid being merged out of existence. The solution? The bank purchased a small, local bank
to raise interest in an issue that no-one supports anymore; Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having started to open branches in neighboring states, the "United Jersey" part of their name was beginning to become a hindrance. Bank executives knew that the name would have to be changed in order to continue to grow, while at the same time continuing to avoid being merged out of existence. The solution? The bank purchased a small, local bank
How To Survive A Job Loss
Has this ever happened to you: You have been working at a particular job for a few years. It’s not the greatest job and it hasn’t always allowed you to capitalize on your unique gifts or talents. But it’s ok, and it pays the bills. The job has become a part of your life’s routine.Then one day, without any forewarning, you’re let go. In what seems like a split second, you go from being gainfully employed to joining the ranks of the unemployed. It’s a shock to the system.A tremendous level of stress can accompany being unemployed. You’re certainly affected by the loss of income. You may also have a related drop in your level of confidence. Your unemployment may be impacting your home life and personal relationships. There may be a degree of depression that you are dealing with.
Flogging a dead horse is a commonly used idiom here in the UK. If someone is trying to convince someone else to do or feel something without any hope of succeeding, we say they're flogging a dead horse. This is used when someone is trying to raise interest in an issue that no-one supports anymore; bHas this ever happened to you: You have been working at a particular job for a few years. It’s not the greatest job and it hasn’t always allowed you to capitalize on your unique gifts or talents. But it’s ok, and it pays the bills. The job has become a part of your life’s routine.Then one day, without any forewarning, you’re let go. In what seems like a split second, you go from being gainfully employed to joining the ranks of the unemployed. It’s a shock to the system.A tremendous level of stress can accompany being unemployed. You’re certainly affected by the loss of income. You may also have a related drop in your level of confidence. Your unemployment may be impacting your home life and personal relationships. There may be a degree of depression that you are dealing with.
Are You Stuck in the Middle?
Are you stuck in the Middle? Are you working in one job and feeling dissatisfied but are unsure if you should “stay or go” or if you left, where would you go “to?”As a Career and Business Coach I work with clients who are in career transition, they want to advancing in their career, exploring changing industries or owning a business or may be returning to work after a period of unemployment.Being in a state of transition is like being stuck in the Middle. The middle for career transition represents the psychological space where we are in between opportunities, one foot planted in our former work world and the other dipping our toe into a tentatively unknown work world.Most of my clients say that this in between stage of career transition is the most anxiety provoking. Transition
K. If someone is trying to convince someone else to do or feel something without any hope of succeeding, we say they're flogging a dead horse. This is used when someone is trying to raise interest in an issue that no-one supports anymore; Are you stuck in the Middle? Are you working in one job and feeling dissatisfied but are unsure if you should “stay or go” or if you left, where would you go “to?”As a Career and Business Coach I work with clients who are in career transition, they want to advancing in their career, exploring changing industries or owning a business or may be returning to work after a period of unemployment.Being in a state of transition is like being stuck in the Middle. The middle for career transition represents the psychological space where we are in between opportunities, one foot planted in our former work world and the other dipping our toe into a tentatively unknown work world.Most of my clients say that this in between stage of career transition is the most anxiety provoking. Transition
Business Ethics Or Just The Golden Rule
Is it business ethics or just the golden rule? The golden rule holds a universal theme. Treat others the way you would want to be treated. Do it at work, at home, in life and in Hong Kong. It is a bedrock principle of any good company. Keep focus on transparency and emphasis on doing the right thing. This will become your primary reason for superior performance and success.Every reputable profession needs to hold a special position of trust within society. That is to recognize that continued public trust is based on the commitment to high ethical standards within the company and that speaks to the equally high standards of the individuals within the company. This all begins at the top. If integrity is not there it will not exist long at the lower levels. It is the responsibility of
eel something without any hope of succeeding, we say they're flogging a dead horse. This is used when someone is trying to raise interest in an issue that no-one supports anymore; Is it business ethics or just the golden rule? The golden rule holds a universal theme. Treat others the way you would want to be treated. Do it at work, at home, in life and in Hong Kong. It is a bedrock principle of any good company. Keep focus on transparency and emphasis on doing the right thing. This will become your primary reason for superior performance and success.Every reputable profession needs to hold a special position of trust within society. That is to recognize that continued public trust is based on the commitment to high ethical standards within the company and that speaks to the equally high standards of the individuals within the company. This all begins at the top. If integrity is not there it will not exist long at the lower levels. It is the responsibility of
Sometime You'll Need To Sell Out
Entrepreneurs have ideas galore! For many of us, we’ll use our ideas to build ventures in an effort to grow those ventures into something big, something great.Unfortunately, that rate of success to failure is usually pretty low as many of our ideas fall apart and we start to detach ourselves from them as we accumulate better ideas that we wish to push forward with.When that happens – especially for us serial entrepreneurs – we are left with a bag full of companies that we never really grew either because we didn’t have the means to do so or we simply lost interest in the project.Money, time, and energy were put into all of these ideas, thinking that they were going to be something big. However, just because you never followed through with the project, it doesn’t mean that the ide
flogging a dead horse. This is used when someone is trying to raise interest in an issue that no-one supports anymore; Entrepreneurs have ideas galore! For many of us, we’ll use our ideas to build ventures in an effort to grow those ventures into something big, something great.Unfortunately, that rate of success to failure is usually pretty low as many of our ideas fall apart and we start to detach ourselves from them as we accumulate better ideas that we wish to push forward with.When that happens – especially for us serial entrepreneurs – we are left with a bag full of companies that we never really grew either because we didn’t have the means to do so or we simply lost interest in the project.Money, time, and energy were put into all of these ideas, thinking that they were going to be something big. However, just because you never followed through with the project, it doesn’t mean that the ide
Successful Job Interview Tips
Congratulations! You've finally landed that job interview you've been waiting for. Now the real work begins! Remember, resumes don't get jobs; they merely get you in the door. Here's how to make your resume come alive and make a good impression.Tell Your Story in 60 Seconds or Less. Believe it or not, one of the biggest stumbling blocks for job candidates is what to say when an interviewer opens with: tell me something about yourself. This is not the time to share where you were born, your love of cats, or how much you hate your last boss! It??™s your golden opportunity to make your resume come alive. Your story needs to highlight your top three selling points that are most pertinent to the job for which you are applying. Support your points with short examples (see below). You may
to raise interest in an issue that no-one supports anymore; beating a dead horse will not make it do any more work. 1. Similarly, the tribal wisdom of the Dakota Indians, passed on from generation to generation, says that, "When you discover that you are riding a dead horse, the best strategy is to
Congratulations! You've finally landed that job interview you've been waiting for. Now the real work begins! Remember, resumes don't get jobs; they merely get you in the door. Here's how to make your resume come alive and make a good impression.Tell Your Story in 60 Seconds or Less. Believe it or not, one of the biggest stumbling blocks for job candidates is what to say when an interviewer opens with: tell me something about yourself. This is not the time to share where you were born, your love of cats, or how much you hate your last boss! It??™s your golden opportunity to make your resume come alive. Your story needs to highlight your top three selling points that are most pertinent to the job for which you are applying. Support your points with short examples (see below). You may
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