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  • Hub You - Halloween at the Office: Trick or Treat?

    Marketing Masturbation: Branding Not to Win
    There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. This may sound ridiculous to say but, there are many occasions when we come across brands where the brand managers, VP’s of Marketing, CEO’s, and even members of the Board of Directors are more attached to their own preconceived notions and ideas about what they think the brand should be than in winning. Their hidden desire often times, is to hire a strategic branding and wanting them to say that they are doing everything correct. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win. grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If yo

    Customer Service Training Tips: 5 Simple Steps to a MAGIC Facilitation
    As a customer service trainer I teach associates how to use the Five Steps of MAGIC (Make A Great Impression on the Customer) to create an exceptional customer experience. But do your customers—program participants—leave your training programs feeling as though they had an exceptional learning experience? Apply these five simple steps to your own customer service training program—you may find this will leave them wanting to come back for more. Step 1 Make a Connection: The earlier on in the course you can make a connection with each individual participant; the more engaged he or she will be in the learning. A connection helps to build trust between you and the participant and lowers any resistance to the customer service training he may have. Here are a few examples of how
    If you’re in the path of a hurricane, your fears are legitimate and realistic.

    Our fears can also be irrational. We recognize this when we see it in others – the child who thinks all dogs bite, or the adult who’s afraid to ride in an elevator. When we have a fear like that, we know intellectually it’s irrational, but we don’t feel that way about it emotionally.

    I'm reminded of this as Halloween comes around. My field is Emotional Intelligence (EQ), including EQ at work. I have always written before the December holidays about the emotional issues managers and CEOs must prepare for. They center around religion, which we feel strongly about, one way or another, and how to make everyone happy is a continuing challenge with our growing diversity.

    Those feelings are strong, but they can't compare to the fear that generates at Halloween.

    I’m not a native Texan, and I'll never forget my first Halloween here. The town I live in is 60% Hispanic, and there's this thing they do where they dress skeletons like a bride and groom. I found this creepy! There's a lot that goes on around Halloween that's creepy.

    Halloween triggers two things we don't like around an office -- (1) It's "childish," and (2) It's creepy. And each person has their own level of "creepy tolerance."

    We can put up a Christmas tree in an office and get little flack, but try putting out a skull and crossbones.

    Now I’m going to relate this to Hurricane Wilma, circling around the Yucatan as I write, and heading for Florida at the rate of about 5 miles an hour.

    For years I refused to take a cruise because someone always invited me in September, “hurricane season.” However, technically, hurricane season is half the year, which we’re learning.

    Then in September of 2003, I was asked to speak on a cruise, and off I went … into the eye of Hurricane Isabelle. .

    We didn’t know this when we embarked, we only learned about it as rumor and near-panic spread through the ship. Being quasi-personnel, I heard the crew side of it. They weren't concerned about safety as much as extra work. They had to batten down the hatches, calm people, and cancel excursions as they diverted the ship.

    Now that’s a multi-million dollar ship to consider, so trust me, you’re safe. You actually can't be safer than on a cruise ship. Well, I mean you're safe in Boise, Idaho, but as far as where the hurricane might be actually heading. The ship can easily, easily outrun the hurricane. If you're sitting in Key West, or Cozumel, not so. You can't move.

    In fact my friend tells me that when he was in the navy in Vietnam, they'd duck in and out of a hurricane in order to wash the ship. Five miles an hour, as you know, is very slow.

    What happened is we went to Belize instead of Grand Cayman, and encountered some bumpy water and it was windy, but no one was allowed outside, and it basically just made a great story to tell. My fear of cruising during hurricane season was irrational, and when confronted by reality, dispelled. Therefore, when I hear "cruise and hurricane" my emotional reaction is not one of fear. If I were in Key West right now, I would be scared, and my heart goes out to those in the possible path.

    There's no feeling that isn't accompanied by a thought, you see. When I hear "hurricane and cruise," my thoughts don't scare me. And looking at two skeleton dolls dressed like a bride and groom isn't going to hurt you, it's the thoughts you're having.

    Now how would you feel about going on a cruise when there’s a hurricane brewing? I’m sure my logical explanation and words here have had zero impact on you. Facts and words, you see, make little difference against fears.

    So, back to Halloween, which is fast becoming the second most celebrated holiday in the US, get your policies in place. Maybe you have a light-hearted crew and run something like a grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If you

    Business Brokers and Valuations, a Comment
    Business Brokers often double as business appraisers. I see a real problem with business brokers and their valuations teams it seems like a huge conflict of interest to me. Many times the business broker sales person is also a licensed business evaluator. But the job should be done by a CPA or a non-involved “Certified Business Appraiser” and not the same Business Broker making the listing for the sale of that business.See: http://www.cpa2biz.comOther books on this subject I found relevant are:“A CPAs Guide to Valuing a Closely Held Business” by Gary Trugman.“The Value Reporting Revolution: Moving Beyond the Earnings Game” by Robert Eccles.One should find it ironic that a sales man for a business broker company can tell a prospect anything he wants to and then in the
    e's this thing they do where they dress skeletons like a bride and groom. I found this creepy! There's a lot that goes on around Halloween that's creepy.

    Halloween triggers two things we don't like around an office -- (1) It's "childish," and (2) It's creepy. And each person has their own level of "creepy tolerance."

    We can put up a Christmas tree in an office and get little flack, but try putting out a skull and crossbones.

    Now I’m going to relate this to Hurricane Wilma, circling around the Yucatan as I write, and heading for Florida at the rate of about 5 miles an hour.

    For years I refused to take a cruise because someone always invited me in September, “hurricane season.” However, technically, hurricane season is half the year, which we’re learning.

    Then in September of 2003, I was asked to speak on a cruise, and off I went … into the eye of Hurricane Isabelle. .

    We didn’t know this when we embarked, we only learned about it as rumor and near-panic spread through the ship. Being quasi-personnel, I heard the crew side of it. They weren't concerned about safety as much as extra work. They had to batten down the hatches, calm people, and cancel excursions as they diverted the ship.

    Now that’s a multi-million dollar ship to consider, so trust me, you’re safe. You actually can't be safer than on a cruise ship. Well, I mean you're safe in Boise, Idaho, but as far as where the hurricane might be actually heading. The ship can easily, easily outrun the hurricane. If you're sitting in Key West, or Cozumel, not so. You can't move.

    In fact my friend tells me that when he was in the navy in Vietnam, they'd duck in and out of a hurricane in order to wash the ship. Five miles an hour, as you know, is very slow.

    What happened is we went to Belize instead of Grand Cayman, and encountered some bumpy water and it was windy, but no one was allowed outside, and it basically just made a great story to tell. My fear of cruising during hurricane season was irrational, and when confronted by reality, dispelled. Therefore, when I hear "cruise and hurricane" my emotional reaction is not one of fear. If I were in Key West right now, I would be scared, and my heart goes out to those in the possible path.

    There's no feeling that isn't accompanied by a thought, you see. When I hear "hurricane and cruise," my thoughts don't scare me. And looking at two skeleton dolls dressed like a bride and groom isn't going to hurt you, it's the thoughts you're having.

    Now how would you feel about going on a cruise when there’s a hurricane brewing? I’m sure my logical explanation and words here have had zero impact on you. Facts and words, you see, make little difference against fears.

    So, back to Halloween, which is fast becoming the second most celebrated holiday in the US, get your policies in place. Maybe you have a light-hearted crew and run something like a grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If yo

    Managing Garment Merchandising
    IntroductionThe textile and garment industry is booming in India, especially after elimination of the global quota system. Presently India is exporting garments to more than 100 countries including US, EU, Latin America, and Middle East. Last year, garment export was nearly $5000 million and about 1200 million pieces. The main competitors of India are countries like China, Korea, Pakistan, Bangladesh, Malaysia, and Sri-Lanka.The Indian garment industry is gaining ground in the world market at breakneck speed, but still not flourished at its fullest extent. Although the resources are available plentiful with a powerful foundation of fabric and spinning sector to support. The key factors behind this are low technological development, lower output, cut throat competition, high raw material c
    umor and near-panic spread through the ship. Being quasi-personnel, I heard the crew side of it. They weren't concerned about safety as much as extra work. They had to batten down the hatches, calm people, and cancel excursions as they diverted the ship.

    Now that’s a multi-million dollar ship to consider, so trust me, you’re safe. You actually can't be safer than on a cruise ship. Well, I mean you're safe in Boise, Idaho, but as far as where the hurricane might be actually heading. The ship can easily, easily outrun the hurricane. If you're sitting in Key West, or Cozumel, not so. You can't move.

    In fact my friend tells me that when he was in the navy in Vietnam, they'd duck in and out of a hurricane in order to wash the ship. Five miles an hour, as you know, is very slow.

    What happened is we went to Belize instead of Grand Cayman, and encountered some bumpy water and it was windy, but no one was allowed outside, and it basically just made a great story to tell. My fear of cruising during hurricane season was irrational, and when confronted by reality, dispelled. Therefore, when I hear "cruise and hurricane" my emotional reaction is not one of fear. If I were in Key West right now, I would be scared, and my heart goes out to those in the possible path.

    There's no feeling that isn't accompanied by a thought, you see. When I hear "hurricane and cruise," my thoughts don't scare me. And looking at two skeleton dolls dressed like a bride and groom isn't going to hurt you, it's the thoughts you're having.

    Now how would you feel about going on a cruise when there’s a hurricane brewing? I’m sure my logical explanation and words here have had zero impact on you. Facts and words, you see, make little difference against fears.

    So, back to Halloween, which is fast becoming the second most celebrated holiday in the US, get your policies in place. Maybe you have a light-hearted crew and run something like a grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If yo

    Competition in Franchising; It Gets Ugly
    It is amazing the amount of competition and modern franchising today in the United States and starting in the rest of the world also. Competition in the marketplace is good for consumer prices and for customers, but when it gets ugly it serves no freeman. And it is amazing how quickly the competition can get very ugly.Franchising companies try to expand their brand name through out the regional area in order to compete in the marketplace for the largest percentage of the market here. The franchising is a method of rapid expansion with out huge amounts of capital outlay. A company like Starbucks has all company-owned stores and a company like McDonald's has mostly franchisees or independent business owners and some corporate stores that they own themselves.Most small businesspeople in
    tory to tell. My fear of cruising during hurricane season was irrational, and when confronted by reality, dispelled. Therefore, when I hear "cruise and hurricane" my emotional reaction is not one of fear. If I were in Key West right now, I would be scared, and my heart goes out to those in the possible path.

    There's no feeling that isn't accompanied by a thought, you see. When I hear "hurricane and cruise," my thoughts don't scare me. And looking at two skeleton dolls dressed like a bride and groom isn't going to hurt you, it's the thoughts you're having.

    Now how would you feel about going on a cruise when there’s a hurricane brewing? I’m sure my logical explanation and words here have had zero impact on you. Facts and words, you see, make little difference against fears.

    So, back to Halloween, which is fast becoming the second most celebrated holiday in the US, get your policies in place. Maybe you have a light-hearted crew and run something like a grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If yo

    Sustainable Marketing - 4 Ways Your Stationery Kills The Environment (Second of 3 Articles)
    Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.Now I'd like to look at how stationery and how you use it affects the environment. 4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business cards, letters, bills and brochures which all affect the environment: Forests themselves Printer Inks Dampening solutions Chlorine The Forests Themselves Paper production has a major
    grocery store, where you even encourage employees to dress in costume. Even then you may have to go over the rules of “common decency” (no “dominatrix” costumes!), moderate exposure, and safety.

    How you define “evil” and “satanic,” I’m not sure, and you may have to deal with it on an individual basis, even correcting as they show up for the day. Basic guidelines might include:

    1. Decent coverage

    2. Nothing demonic, or what someone else might consider “evil”

    3. Wear something safe – no masks that restrict vision, or clothing that constricts or can catch in machinery or cause you or someone else to trip

    4. Get some examples from a site online of what you consider appropriate, and make a list of costumes that are “out.” Then ask them to “okay” their costume ideas with you ahead of time.

    5. Decorations? Individual cubbies are one thing, and there can be some latitude, but still must remain tasteful. Common areas are another thing. If you’re smart, you’ll assign someone you trust to “decorate,” do it yourself, hire someone, or don’t do it.

    6. If one person complains about what another person has put up (or on), deal with it the way you deal with other such complaints. With your EQ! (See my EQ Foundation Course)

    If you work in a more conservative environment, and the only ones I can think of these days would be upscale boutiques, art galleries, certain law firms, and maybe downtown investment firms (because at my bank and at my doctor’s office they now wear jeans on Saturdays, and costumes on Halloween), you’ll likely centralize decorating, and stick with a fall theme.

    As to addressing other’s unfounded fears in general, remember that an unrealistic fear is based on a belief, and it’s the belief that needs addressing. If a person is afraid to go to the holiday office party (or make a sales presentation), what are they thinking? And what gave them that idea?

    A general Emotional Intelligence program for the office can cover a vast range of problem areas. Emotional Intelligence is the interface between intellect and emotion and we help individuals and offices change their emotional lifestyles.

    Would it serve you and your group, and your communal health, to rethink how you feel about things, exploring what’s “realistic” and what fears are unfounded? Things like stress, diversity, cooperation, teamwork, leadership and integrity? Think about it. No, wait, feel about it. And let that be your guide.

    Hope you get more treats than tricks!

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