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Hub You - How To Write Meaningful Mission Statements
Think before you jump the corporate ship!Are you absolutely sure whether being an entrepreneur, a solo business owner, is the way to go for you? There are capabilities that you undoubtedly need to have.You must be a aware of what other businesses are doing. – Are you observant? You must have the
For any startup to be successful following key areas need to be focussed.Developing your Customer base. Few startups are established with customers in hand and few establish the company and then lookup for customers. Either way it is a challenge to acquire new customers and expand your business. Startups should come up with blue ocean str
While a mission statement is an important part of your overall business plan, its primary purpose is to inform consumers and capital investors of who you are, what you do, and why you do it. Additionally, the mission statement provides direction to your marketing campaign and sets the tone of your corporate culture. The following two examples serve to illustrate this concept.
Sample 1:
Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recog
The demand for truckers is very high, and it is relatively easy for most qualified truckers to find steady work. Nonetheless, some researchers estimate that as many of 15% of drivers, even those with extensive experience, get disqualified when applying for a trucking position. Why are so many truckers getting turned away if the need for trucker
Sample 1:
Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence reco
When I coach my clients on how to get more business and more money, I'm delighted when I see that they spend time creating and building relationships with prospects. This is truly the best way to serve those that we work with.However, I see many of these entrepreneurs overlooking a very important quality of this relationship.
Sample 1:
Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence reco
It's an IT jungle out there …and many of your employees may be thinking the jungles a bit greener somewhere else. With solo contracting becoming increasingly attractive, how do you make sure you retain key IT personnel?Here are seven tips I’ve found helpful when working with companies suffering from talent drain, things you can do to not on
In business, opportunities are everywhere whether you are buying a franchise opportunity or starting a business on your own. But for those who are entering the world of business for the first time everything can seem a little daunting. They will have to quickly grasp new skills and embrace change if they are to succeed in their first business.
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Regarding a potential marketing campaign, the mission statement identifies the market area as the Los Angeles area.
The biggest mistakes companies make regarding mission statements is to tuck it into a file drawer, and then dust it off every few years for loan applications and shareholder meetings. Used effectively, a mission statement should become part of your corporate culture, giving direction to your marketing campaigns, customer service, new product development, and employee training.
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