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  • Hub You - Boost Response Rates and Income with Appealing Fundraising Letter Envelopes

    Restaurant Equipment Service and Preventative Maintenance Tips
    Here in the Jean's Restaurant Supply Service Department, we have compilied a list of service and preventative maintenance tips to help your restaurant succeed in it's business venture. Your heating, cooling, cooking and food preparation equipment is a huge investment that should be kept in good, clean, operational order. Commercial Ovens: Wipe out spills from your oven cavity daily- this will cut down on rust and corrosion in the oven cavity, while also reducing the possibility of fire hazards. Walk-In Coolers and Freezers:
    ilable

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible e

    Equity Raising Strategies, Myths, and Cold, Hard Facts
    Start-ups and early stage companies are generally not attractive to institutional investors. Even in today's favorable climate, start-ups are basically just too risky for these sources of capital. The primary exception is where it is a proven entrepreneur starting another venture.For start-ups, the capitalization plan should request the minimum amount of equity capital needed to bring the firm to $3-$5 million in annual sales. If you need $1,000,000 to accomplish that goal, you might consider raising 40% in equity capital through private placement, and apply for the remainder from a commercial bank.Venture CapitalIn many way
    Writing a terrific fundraising letter is a waste of time if your donor throws your entire package in the trash unopened. And that happens more often than any of us dare to think about. That's why your envelope is so crucial to your success.

    Your envelope serves two functions and two alone. It must:

    • deliver your appeal to your donor
    • persuade your donor to open and read your package

    Getting your appeal into the hands of your donor is not hard if you mail to a good list, either your own house list or a rented list of quality prospects. But persuading your donors to actually open your envelope and read your appeal—and respond to it with a gift—that's the difficult part.

    Your envelope faces a number of challenges.

    Your donors are busy

    Like you, your donors are busy. They are preoccupied with meeting their sales quotas, finding a good paediatrician, fixing the leak in the roof, spoiling their grandkids, finishing college with an A average, buying a more reliable vehicle, meeting their deadline, meeting their life partner, and making ends meet. In the middle of their busy life, your fundraising appeal drops through the mailbox. Should they open it, lay it aside for later, or chuck it? Your envelope will likely decide which.

    Competition from other charities

    If your donors are typical, they receive solicitations from other non-profit organizations each week. Your envelope will likely be one among many. How will you stand out? How will you persuade your donor or prospective donor (or former donor) to open your envelope first—if at all? Your envelope is your first chance, maybe your only chance.

    Competition from other mail

    Your package is also competing with electricity bills, bank statements, pizza flyers, credit card statements, personal letters, credit card offers and junk mail. Your reader will open these pieces of mail in a particular order, starting with the most pressing. The size, shape, weight and look of your envelope will determine if it gets opened or not.

    Competition from other media

    You are also competing with door-to-door fundraisers. And telephone canvassers. And telethons (television fundraisers). Not to mention the evening news, sitcoms, today's newspaper, CNN.com and a literal host of radio shows and satellite TV channels. How can you get your fundraising appeal letter package to break through this noise and reach your donor? You need to start with your envelope.

    The benefits of getting your appeal letters opened and read are tremendous:

    • you will likely immediately boost your response rate, since more donors will read your appeal and respond with a gift, all other things being equal
    • you will increase your gift income, since higher response rates mean more gifts
    • you will reduce your cost to raise a gift, because the increase in revenue will offset your mailing costs
    • you will improve your renewal rates, since more of your first-time donors will open, read and respond to your subsequent appeals
    • you will reduce your attrition rates, because you will keep more donors engaged and interested in your cause

    None of these benefits will be yours unless your donors open your envelopes. That's where the battle for your donor's head and heart begins. Don't lose the battle there. Create envelopes that are simply irresistible. Here are some tips.

    Oversize Window

    If you are mailing a premium, have it appear through an oversize window.

    Unusual or Unexpected Dimensions

    Switch from a #10 window to something larger or smaller.

    Unique Addressing

    Address the letter by hand.

    Use Every Inch Available

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible en

    Autism Means Great Workers
    “Mommy, Mommy, Mommy! Am I stupid?” excitedly requested Christopher, nearly out of breath from the long run into the kitchen. She knew he had been playing with neighborhood children under a mighty pine tree in the side yard.Saddened by the question and realizing he had just been tormented by the others, she tenderly gave him a hug and lovingly told him, “No, Christopher, you are not stupid.”“Oh,” replied Christopher, with obvious disappointment in his tone.Certainly you must be wondering why these loving words of motherhood would be met with such sadness. You see what had really happened was that as the children were teasi
    ling their grandkids, finishing college with an A average, buying a more reliable vehicle, meeting their deadline, meeting their life partner, and making ends meet. In the middle of their busy life, your fundraising appeal drops through the mailbox. Should they open it, lay it aside for later, or chuck it? Your envelope will likely decide which.

    Competition from other charities

    If your donors are typical, they receive solicitations from other non-profit organizations each week. Your envelope will likely be one among many. How will you stand out? How will you persuade your donor or prospective donor (or former donor) to open your envelope first—if at all? Your envelope is your first chance, maybe your only chance.

    Competition from other mail

    Your package is also competing with electricity bills, bank statements, pizza flyers, credit card statements, personal letters, credit card offers and junk mail. Your reader will open these pieces of mail in a particular order, starting with the most pressing. The size, shape, weight and look of your envelope will determine if it gets opened or not.

    Competition from other media

    You are also competing with door-to-door fundraisers. And telephone canvassers. And telethons (television fundraisers). Not to mention the evening news, sitcoms, today's newspaper, CNN.com and a literal host of radio shows and satellite TV channels. How can you get your fundraising appeal letter package to break through this noise and reach your donor? You need to start with your envelope.

    The benefits of getting your appeal letters opened and read are tremendous:

    • you will likely immediately boost your response rate, since more donors will read your appeal and respond with a gift, all other things being equal
    • you will increase your gift income, since higher response rates mean more gifts
    • you will reduce your cost to raise a gift, because the increase in revenue will offset your mailing costs
    • you will improve your renewal rates, since more of your first-time donors will open, read and respond to your subsequent appeals
    • you will reduce your attrition rates, because you will keep more donors engaged and interested in your cause

    None of these benefits will be yours unless your donors open your envelopes. That's where the battle for your donor's head and heart begins. Don't lose the battle there. Create envelopes that are simply irresistible. Here are some tips.

    Oversize Window

    If you are mailing a premium, have it appear through an oversize window.

    Unusual or Unexpected Dimensions

    Switch from a #10 window to something larger or smaller.

    Unique Addressing

    Address the letter by hand.

    Use Every Inch Available

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible e

    Consider Travel Reservations - Now Thats A Good Home Business Idea
    Even if you have never left the town you were born in, you could still likely be successful with a home based travel reservation business. It can take a little time and hard work to start, but if you get some help from reliable sources, so that you do it right the first time, you can easily gain a profit rather quickly.The travel industry seems to be growing by leaps and bounds, and the more it grows the more financial success you can expect for your business. Just for the United States, travel plays a huge part in the economy. People spend over four million dollars a year on travel and related travel expenses; wouldn’t you love to get ju
    Your reader will open these pieces of mail in a particular order, starting with the most pressing. The size, shape, weight and look of your envelope will determine if it gets opened or not.

    Competition from other media

    You are also competing with door-to-door fundraisers. And telephone canvassers. And telethons (television fundraisers). Not to mention the evening news, sitcoms, today's newspaper, CNN.com and a literal host of radio shows and satellite TV channels. How can you get your fundraising appeal letter package to break through this noise and reach your donor? You need to start with your envelope.

    The benefits of getting your appeal letters opened and read are tremendous:

    • you will likely immediately boost your response rate, since more donors will read your appeal and respond with a gift, all other things being equal
    • you will increase your gift income, since higher response rates mean more gifts
    • you will reduce your cost to raise a gift, because the increase in revenue will offset your mailing costs
    • you will improve your renewal rates, since more of your first-time donors will open, read and respond to your subsequent appeals
    • you will reduce your attrition rates, because you will keep more donors engaged and interested in your cause

    None of these benefits will be yours unless your donors open your envelopes. That's where the battle for your donor's head and heart begins. Don't lose the battle there. Create envelopes that are simply irresistible. Here are some tips.

    Oversize Window

    If you are mailing a premium, have it appear through an oversize window.

    Unusual or Unexpected Dimensions

    Switch from a #10 window to something larger or smaller.

    Unique Addressing

    Address the letter by hand.

    Use Every Inch Available

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible e

    Bank Business Loan - Is A Bank Business Loan the Answer?
    It is a fact that at one point in time or another nearly all entrepreneurs need a bank business loan, either to start up the enterprise, expend it, or to bridge difficult times when the consumer turns fickle. Of the many lenders and types of loans available, a bank business loan will probably be the best bet for starting the venture. A bank business loan is often the best way to establish and maintain your venture's credit rating, if it is fastidiously repaid.But, if you are experiencing financial problems, is a bank business loan a good idea to use to get current on the debts? Just what is a bank business loan and what is the applicat
    ates mean more gifts
  • you will reduce your cost to raise a gift, because the increase in revenue will offset your mailing costs
  • you will improve your renewal rates, since more of your first-time donors will open, read and respond to your subsequent appeals
  • you will reduce your attrition rates, because you will keep more donors engaged and interested in your cause
  • None of these benefits will be yours unless your donors open your envelopes. That's where the battle for your donor's head and heart begins. Don't lose the battle there. Create envelopes that are simply irresistible. Here are some tips.

    Oversize Window

    If you are mailing a premium, have it appear through an oversize window.

    Unusual or Unexpected Dimensions

    Switch from a #10 window to something larger or smaller.

    Unique Addressing

    Address the letter by hand.

    Use Every Inch Available

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible e

    How The Internet Can Replace The Newspaper Classifieds When Looking For A Job
    I was stuck in a dead end job. No room to move up. Waiting for a year for a quarter raise. Don’t get me wrong. I liked my job, I just wanted more. I couldn’t see doing what I was doing for the next 20 years and retiring making a measly five dollars more a year than what I started at. I needed help. So with that in mind I decided to take a look at what else was available. I had already browsed the newspaper classifieds with not much luck. They had a few maybes, but not anything that I was really interested in. So the next step was looking for home jobs online. I discovered there were literally hundreds of them. I was really into finding something
    ilable

    Put a dramatic photo on your envelope that stretches from one side right across to the other.

    Tease the Donor Inside

    Ask a question or pose a riddle that is answered inside.

    Multiple Windows

    Put another window on the envelope and have something interesting show through from the inside.

    Don't Use an Envelope

    Mail your letter in a box, a cylinder or something else that stands out.

    Postage

    Use a commemorative stamp.

    Lumpy Mail

    Put something three-dimensional, like a wrist band, in the envelope.

    Put the Donor on the Envelope

    Put a message to the donor on the front or back, using their first name.

    Add a Personal Touch

    Hand-write a note.

    The possibilities for creative and compelling envelopes are limited only by your imagination (and your budget, of course!). Strive to create the most irresistible envelopes you can, with every package you mail, and you will be rewarded with higher response rates and higher income.

    © 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).

    HTTP = HTML link (for blogs, profiles,phorums):
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    BB link (for phorums):
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