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Hub You - How To Put A Winning Website Together
The cost of building ground got crazy because of Euro 2012.According to analysts, the growth of value of building grounds is temporary and anybody who is about to purchase the land should wait through this fever.Within few days, just after announcing Poland as one of the host nations of EURO 2012, the price of building ground near Wroclaw jumped to 20 per cent.The growth of the value mainly concerns the grounds intended for investments. The vendors count on the fact that there are companies, connected with EURO, which will b
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have that right. The bistro table and chairs set is that easy-looking trio of small, inauspicious dining furnit
Here are some quick tips of how to design your site to ensure that it is the best it can be:
A Good Looking Site Is Not Good Enough
It is all well and good having a flashy website but your main aim of the site is to convert browsers into clients.
Keep gizmos to the bare minimum and when designing your site put yourself in your ideal clients shoes and ask yourself:
"What would I want to see on this site?
"What colours?"
"Pictures? personal pictures or business?"
Get this type of thing wrong and it will cost you dearly as you only get 5 seconds to grab the visitors attention
Attention Grabbing Headline
What is the main benefit of your service?
What can you offer that other coaches do not?
What problems can you solve for the client?
A headline based upon some of these factors will make sure that the visitors attention is grabbed and that they will be curious to find out more.
Capture The Visitors Email Address
Do this by setting up an auto-responder and offering a newsletter, report or ecourse that the visitor can download right away.
Then follow up with the prospect on a continual basis
Enquiry Forms
Make sure you have got enquiry forms on EVERY PAGE of your website.
Here is an example of what I mean: http://www.lifecoachwebsolutions.com/help.htm
On this form anyone can enter their email address and their name and what they want.
Getting clients is a contact sport. When they are looking at your page content they may have questions on their mind or they may be ready to buy - make it easy for them to contact you without having to go and hunt for your contact details.
Easy Navigation
Make sure that your site structure is such so that it is easy for the prospect to find what they need quickly and effectively.
Before you design your site sit down and map out what pages link to which so that your site has continuity and a logical flow.
Converting prospects into clients is a journey. You need to steer them through your website and services to maximize it's impact.
Benefits Not Features Please
The visitor comes to your site with one thing on their mind -
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
If you are in the business of shipping products, shipping damage is a very real problem. It occurs constantly and even has to be figured into your shipping budget. It would seem a shame that the big three shipping carriers (UPS, Federal Express and DHL) would have the damage solution under control. Sadly they do not. The problem really resides in people (as usual) If you look at the employment model of the shipping carriers you will find most have a lot of part time employees that work third shift and have other jobs as well. A lot are unsktures or business?"
Get this type of thing wrong and it will cost you dearly as you only get 5 seconds to grab the visitors attention
Attention Grabbing Headline
What is the main benefit of your service?
What can you offer that other coaches do not?
What problems can you solve for the client?
A headline based upon some of these factors will make sure that the visitors attention is grabbed and that they will be curious to find out more.
Capture The Visitors Email Address
Do this by setting up an auto-responder and offering a newsletter, report or ecourse that the visitor can download right away.
Then follow up with the prospect on a continual basis
Enquiry Forms
Make sure you have got enquiry forms on EVERY PAGE of your website.
Here is an example of what I mean: http://www.lifecoachwebsolutions.com/help.htm
On this form anyone can enter their email address and their name and what they want.
Getting clients is a contact sport. When they are looking at your page content they may have questions on their mind or they may be ready to buy - make it easy for them to contact you without having to go and hunt for your contact details.
Easy Navigation
Make sure that your site structure is such so that it is easy for the prospect to find what they need quickly and effectively.
Before you design your site sit down and map out what pages link to which so that your site has continuity and a logical flow.
Converting prospects into clients is a journey. You need to steer them through your website and services to maximize it's impact.
Benefits Not Features Please
The visitor comes to your site with one thing on their mind -
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
Many companies may find that, due to changing circumstances, they'll need to move office at some point; and, as any business owner might imagine, this can be a trying task. That's because the process of moving requires a company to tend to their business' internal transitions while effectively keeping up with customer and client needs. However, there are various means of support which can cater specifically to moving businesses - whether the move is for reasons of expansion, downsizing or simply the desire for a change of scene.The interner, report or ecourse that the visitor can download right away.
Then follow up with the prospect on a continual basis
Enquiry Forms
Make sure you have got enquiry forms on EVERY PAGE of your website.
Here is an example of what I mean: http://www.lifecoachwebsolutions.com/help.htm
On this form anyone can enter their email address and their name and what they want.
Getting clients is a contact sport. When they are looking at your page content they may have questions on their mind or they may be ready to buy - make it easy for them to contact you without having to go and hunt for your contact details.
Easy Navigation
Make sure that your site structure is such so that it is easy for the prospect to find what they need quickly and effectively.
Before you design your site sit down and map out what pages link to which so that your site has continuity and a logical flow.
Converting prospects into clients is a journey. You need to steer them through your website and services to maximize it's impact.
Benefits Not Features Please
The visitor comes to your site with one thing on their mind -
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
Ahhhh... finally something worthwhile in my physical mailbox today.If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.Today, it happened.In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million people! - but also a good oppou without having to go and hunt for your contact details.
Easy Navigation
Make sure that your site structure is such so that it is easy for the prospect to find what they need quickly and effectively.
Before you design your site sit down and map out what pages link to which so that your site has continuity and a logical flow.
Converting prospects into clients is a journey. You need to steer them through your website and services to maximize it's impact.
Benefits Not Features Please
The visitor comes to your site with one thing on their mind -
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
When you plan to shift your house, local packers and movers comes out to be the best choice. Local transportation services are available within the 60 to 90 km radius of the city. They enhance the work of shifting in a very easy and reliable way. Some domestic packer services are available within the city but you should look at the benefits and the services these packing companies provide.The consumer should look at the point that these services are economical, cost effective and reliable. The services should be within the budget of loc/p>
"What's in it for them?"
Make sure you keep your sales copy relevant to them and how you can help them solve their problems and what this will mean.
In your content count the number of times you use the word "I" and how many times you use the word "YOU" - "YOU" should be used many more times than "I"
A Picture Is A Must
Visitors are skeptical creatures!!!
You need to build up their trust and they need to get to know you well before they send you the money!!
Therefore, having a picture of yourself on your site is an absolute MUST.
Contact Details
On this page you should have the following:
- Your full name
- Your full address
- Telephone number
- Email address
- Enquiry form
Try to avoid PO BOX numbers if you can as these are synomonous with scams on the internet.
In Summary:
With a lot of thought and planning you too can produce a winning website that will make a real difference to your business.
Having a poorly designed website is actually worse than not having one at all - so be careful when designing your site because your credibility and your reputation is at stake.
My advice to you is to get someone who knows what they are talking about to complete it for you. It will pay off believe me and this will free you up to do what you like doing the most - coaching!
If you'd like a chat about how we could help you with your web design please call us or email us. Travis Greenlee did and he was very happy with the results!
"As a professional business design and internet marketing coach and consultant, I've had the opportunity to work with hundreds of web design and hosting companies. I can honestly say that you are among the best of the best in terms of your expertise, support, and knowledge. By working with you, I've increased my bottom line by over $60k. I'm proud to be a partner!" Travis Greenlee - Business Design and Development Coach http://www.teamconceptscoaching.com
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