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    he others. Cost Per Piece, Cost to Raise a Dollar, Return On
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    A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought.

    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On

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    direct mail fundraising campaigns is a lot easier than I’d thought.

    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On

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    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On

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    and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On
    Experiences of an Accidental Judge
    There is a story that, years ago a person high up in the U.S. Patent Office resigned. The reason stated was that “everything worth inventing had been invented.” That certainly was not the case as evidenced by my recent experience.I was invited to
    he others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance. I was never sure where I needed to start my calculations.

    Now I know, and I thought I’d pass on to you what I discovered in

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