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    Consider Branding
    A brand sets you apart from your competition. Your brand can send multiple signals to people who then make judgements on you consciously and subliminally about you, your product or service. This then forms a basis of opinion. This instinctive process is what makes your brand so powerful. The key is to tap into what gives the customer the right reaction when presented with your brand.All bu
    ou think a franchise is the way to go or should I start out on
    Six Money Making Ideas
    Money making ideas are more fun to dream up than to follow through on, so I'll keep on dreaming and let the reader be the entrepreneur. Here are the latest ideas for businesses, services and products that might make some money for those who want to lead the way.1. Market search dogs directly to the public. Dogs work for police departments and search-and-rescue squads, but why limit them to
    Dear Fred and Lyna: For the past 20 years I have worked as an account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on
    Saying Thank You to Your Clients
    “Thanking your customers” - Why you should do it and how...Your customers make up 100% of your sales and 100% of your profits. Yet we spend a lot of money and time beating the bushes for new customers and not much time thanking those responsible for 100% of our business! One lesson your mother taught you was to say "thank you" when someone did something nice. We tend to give lip service t
    n account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on
    Human Resources
    The initial cost of training a new graduate is estimated at approximately $40 000 per year. Therefore, if a new employee quits in the first few years, the company experiences a considerable net loss.It is very important to have good level of HRM.Human resource management is very important in powerful firms, usually HRM manager is a board member. For instance, in Swatch group preside
    , I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on
    Classified Ads That Get Results
    Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to
    ness and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on
    LLC (Limited Liability Company) What is It?
    This newly created entity within the United States has been around for many years in other countries. It is commonly used in Germany, in fact. But, what is LLC? How does it work and why is it a benefit to you or to others who use it? There are some things to consider prior to getting involved with a limited liability company.First, knowing what an LLC means is important. It is a title
    ou think a franchise is the way to go or should I start out on my own from scratch?

    Fred: In our last blog we looked at the importance of evaluating whether you have the characteristics of an entrepreneur. Now we'll answer the writer's question about franchising vs. starting your own business.

    Ly

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