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Hub You - Rewarding Failure
Your Yellow Page Ad Has a Fatal Flaw! somehow rationalize it.I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it has a problem. It might be in the headline, artwork, body text, placement, book, or heading(category). So, how can I be so certain?It’s the laws of probability and human nature at work. To begin with, there is no such things as a perfect ad. Just as there is no such thing as a perfect house, relationship, job or business. They can always use a few tweaks and sprucing up. Move a door, rep No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tie Classified Ads That Get Results Wallace Malone is retiring as vice chairman from Wachovia Corporation with a sweet and juicy departure package worth at least $135 million. This amount probably will be increased (grossed up) so the poor fellow will not have to fret over paying any income tax on the $135. Incredible, even for doing a good job, though one arguably could make a moral case for such a payment. But what about those who fail?Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.Keep It ShortAds that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the sam What about the story from Walt Disney's Magic Kingdom and Michael Eisner, the former CEO who once encouraged the potential payment of a $140 million golden parachute for Michael Ovitz, his friend who lasted just 14 months as his deputy? Eisner himself was forced out left last year with a package worth nearly $24 million excluding a $300,000 annuity for life. In fact, most severance packages of this nature also contain a dazzling array of other sweet benefits--everything from use of private corporate jets to lucrative consulting contracts, use of secretaries to office space for life, country club memberships to financial planning help. There are limitless goodies executives seem to enjoy in "forced retirement" at the expense of shareholders. Ever-increasing severance packages granted to terminated or otherwise departing executives (which are negotiated into employment contracts upfront) are a part of the growing perception that total compensatory reward is out of sync with performance, or lack thereof. After all, if it is immoral to punish large corporations (like Wal-Mart) for their financial success, it should be equally immoral to unduly reward the top executives of such corporations when they are terminated for poor performance. What about Stephen C. Hilbert, the former CEO of Conseco, who almost drove that company into bankruptcy but was given $47.1 million in severance for his efforts? Pity Carly Fiorina who left Hewlett-Packard with a tarnished reputation. Fortunately her exit package eased her pain; it was worth about $21 million. "This is nothing beyond the normal severance we give to senior executives," says HP company spokesman Mike Moeller. How sweet is that? Doug Ivester, former chairman of Coca-Cola, left under a similar dark cloud, but to bring in a some sunshine, his severance approached a sweet $120 million. Poor Jill Barad, former CEO of Mattel, departed with $55 million after being fired for her poor performance. Robert Annunziata left the CEO post of Global Crossing in just one year with $15.9 million. L. Dennis Kozlowski of Tyco and New Hampshire infamy was on schedule to get as much as $117 million before he was indicted and convicted for corporate wrongdoing. Incredibly, Tyco agreed to pay a severance package of $44.8 million to Mark Swartz, its former chief financial officer, even while he was under investigation by a grand jury in New York that later indicted him on criminal charges (Drury, Jim, "It Pays to Fail," Sept. 16, 2002, www.chiefexecutive.net). The agreement, by the way, was signed by two members of Tyco's compensation committee, one of whom was Stephen W. Foss, former chairman of the N.H. Port Authority, who later ran into his own serious problems of wrongdoing (Feingold, Jeff, "In the Wrong Place at the Wrong Time," N.H. Business Review, Oct. 17, 2002, 14b). Franklin Raines was forced out as Fannie Mae's chief executive after only five years but will receive a pension of $1.3 million a year for life for his poor performance, though the payment is being disputed. Nice pension for just five years of work. N.Y. Stock Exchange chairman Richard Grasso "resigned" on Sept. 17, 2005, at an emergency meeting of the NYSE Board, which voted for his ouster. The forced resignation came only three weeks after the same board disclosed their earlier pay out of $140 million in deferred compensation and retirement benefits to Grasso, at that time praising him for his “outstanding leadership.” And the beat goes on, with other examples of corporate scoundrels slurping at the trough, examples too numerous to cite in this column. These episodes seem to be classic examples of how powerful people can bend or rewrite the rules to fit the games they play and somehow rationalize it. No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tied Seven Guaranteed Ways To Get Your Employees to Care About Your Customers and Company anning help. There are limitless goodies executives seem to enjoy in "forced retirement" at the expense of shareholders.1) The Ability to Associate - The term empowered is intangible, so simply telling employees that they are empowered to make their own decisions on how to best deal with your customers is not enough. Intangible meanings provide your employees with no means of associating that term. Let's put great customer service that everyone can relate to and get away from this word empowered! Let us use real life situations to help them better understand. When you teach your employees to think like doctors, whom I have used for many years with great success, the concept comes to life. After all, everyone has had experiences with doctors, and has seen first hand what it means to have someone completely focused on solving personal issues. That is what great customer service is all about! You may use whatever analogy or hypothetica Ever-increasing severance packages granted to terminated or otherwise departing executives (which are negotiated into employment contracts upfront) are a part of the growing perception that total compensatory reward is out of sync with performance, or lack thereof. After all, if it is immoral to punish large corporations (like Wal-Mart) for their financial success, it should be equally immoral to unduly reward the top executives of such corporations when they are terminated for poor performance. What about Stephen C. Hilbert, the former CEO of Conseco, who almost drove that company into bankruptcy but was given $47.1 million in severance for his efforts? Pity Carly Fiorina who left Hewlett-Packard with a tarnished reputation. Fortunately her exit package eased her pain; it was worth about $21 million. "This is nothing beyond the normal severance we give to senior executives," says HP company spokesman Mike Moeller. How sweet is that? Doug Ivester, former chairman of Coca-Cola, left under a similar dark cloud, but to bring in a some sunshine, his severance approached a sweet $120 million. Poor Jill Barad, former CEO of Mattel, departed with $55 million after being fired for her poor performance. Robert Annunziata left the CEO post of Global Crossing in just one year with $15.9 million. L. Dennis Kozlowski of Tyco and New Hampshire infamy was on schedule to get as much as $117 million before he was indicted and convicted for corporate wrongdoing. Incredibly, Tyco agreed to pay a severance package of $44.8 million to Mark Swartz, its former chief financial officer, even while he was under investigation by a grand jury in New York that later indicted him on criminal charges (Drury, Jim, "It Pays to Fail," Sept. 16, 2002, www.chiefexecutive.net). The agreement, by the way, was signed by two members of Tyco's compensation committee, one of whom was Stephen W. Foss, former chairman of the N.H. Port Authority, who later ran into his own serious problems of wrongdoing (Feingold, Jeff, "In the Wrong Place at the Wrong Time," N.H. Business Review, Oct. 17, 2002, 14b). Franklin Raines was forced out as Fannie Mae's chief executive after only five years but will receive a pension of $1.3 million a year for life for his poor performance, though the payment is being disputed. Nice pension for just five years of work. N.Y. Stock Exchange chairman Richard Grasso "resigned" on Sept. 17, 2005, at an emergency meeting of the NYSE Board, which voted for his ouster. The forced resignation came only three weeks after the same board disclosed their earlier pay out of $140 million in deferred compensation and retirement benefits to Grasso, at that time praising him for his “outstanding leadership.” And the beat goes on, with other examples of corporate scoundrels slurping at the trough, examples too numerous to cite in this column. These episodes seem to be classic examples of how powerful people can bend or rewrite the rules to fit the games they play and somehow rationalize it. No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tie Fulfillment Software man Mike Moeller. How sweet is that? Doug Ivester, former chairman of Coca-Cola, left under a similar dark cloud, but to bring in a some sunshine, his severance approached a sweet $120 million. Poor Jill Barad, former CEO of Mattel, departed with $55 million after being fired for her poor performance. Robert Annunziata left the CEO post of Global Crossing in just one year with $15.9 million. L. Dennis Kozlowski of Tyco and New Hampshire infamy was on schedule to get as much as $117 million before he was indicted and convicted for corporate wrongdoing. Incredibly, Tyco agreed to pay a severance package of $44.8 million to Mark Swartz, its former chief financial officer, even while he was under investigation by a grand jury in New York that later indicted him on criminal charges (Drury, Jim, "It Pays to Fail," Sept. 16, 2002, www.chiefexecutive.net). The agreement, by the way, was signed by two members of Tyco's compensation committee, one of whom was Stephen W. Foss, former chairman of the N.H. Port Authority, who later ran into his own serious problems of wrongdoing (Feingold, Jeff, "In the Wrong Place at the Wrong Time," N.H. Business Review, Oct. 17, 2002, 14b).Product design and manufacturing have been changing greatly in recent years, largely because of the application of computer technology. Computer Aided Design (CAD), Computer Aided Manufacturing (CAM) and the Manufacturing Automation Protocol (MAP) are some of the cornerstones of the factory of the fulfillment software.CAD/ CAMs help engineers design products much more quickly than they could with the traditional paper- and-pencil approach. This will become increasingly important, since product life cycles are getting shorter. Capturing the market quickly is crucial in the very competitive environment. Moreover, firms can respond more rapidly to the requests of customers with specific requirements. The ultimate aim of many companies is “computer- integrated manufacturing.”Automobile companies, as well as firm Franklin Raines was forced out as Fannie Mae's chief executive after only five years but will receive a pension of $1.3 million a year for life for his poor performance, though the payment is being disputed. Nice pension for just five years of work. N.Y. Stock Exchange chairman Richard Grasso "resigned" on Sept. 17, 2005, at an emergency meeting of the NYSE Board, which voted for his ouster. The forced resignation came only three weeks after the same board disclosed their earlier pay out of $140 million in deferred compensation and retirement benefits to Grasso, at that time praising him for his “outstanding leadership.” And the beat goes on, with other examples of corporate scoundrels slurping at the trough, examples too numerous to cite in this column. These episodes seem to be classic examples of how powerful people can bend or rewrite the rules to fit the games they play and somehow rationalize it. No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tie Mexico: Online Ordering-Don't! his own serious problems of wrongdoing (Feingold, Jeff, "In the Wrong Place at the Wrong Time," N.H. Business Review, Oct. 17, 2002, 14b).I got it into my head sometime in December 2004 that I wanted order a laptop computer. I thought I would get one from the hugely popular computer company that allows you to call their 800 number and custom order what you want. Presto, like magic, it appears at your doorstep in days.Since I live in Mexico, I was forced to order from their online site—in Spanish. The company designed this site for Mexicans only. The order form required four names, a common custom in Latin America, and something called a "RFC" number. At the time I hadn't clue what that was.I tried filling out the form the best I could, inserting my credit card number, but it would not send and rejected all my attempts. The site was insistent that I had to have four names and an "RFC" number. So I made up something! I put my mother's maiden nam Franklin Raines was forced out as Fannie Mae's chief executive after only five years but will receive a pension of $1.3 million a year for life for his poor performance, though the payment is being disputed. Nice pension for just five years of work. N.Y. Stock Exchange chairman Richard Grasso "resigned" on Sept. 17, 2005, at an emergency meeting of the NYSE Board, which voted for his ouster. The forced resignation came only three weeks after the same board disclosed their earlier pay out of $140 million in deferred compensation and retirement benefits to Grasso, at that time praising him for his “outstanding leadership.” And the beat goes on, with other examples of corporate scoundrels slurping at the trough, examples too numerous to cite in this column. These episodes seem to be classic examples of how powerful people can bend or rewrite the rules to fit the games they play and somehow rationalize it. No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tie Characteristics of a Successful Entrepreneur - Curiosity! somehow rationalize it.One common characteristic of every successful entrepreneur is curiosity. You ideal customer is already looking for what your offer and willing to pay for it.Not only is your ideal customer ready to buy but willing to tell others about what they found. To FIND that ideal customer, be curious enough to really "study" this person. Your curiosity will guide every "niche strategy" you come up with for marketing your business.Coming from Maine, I know hunters. Hunters don't just get together the right gear and practice shooting - they learn everything they can their target. Good hunters study every aspect of know their target until they can THINK the same way. KNOWING the way the creature thinks and behaves is how they get themselves into the path of their target.Now, I'm not suggesting th No one is arguing that traditional and competitive severance packages are not important or necessary, but many of the excessive ones are incomprehensibly and ironically triggered when executives are getting fired for poor performance. These kinds of payments reflect a callous disregard for those in the office cubicles or on the factory floors, most of whom are simply shown the door when they get fired. That others get fired and get enormous payoffs has become a hot topic of examination, particularly during the past few years which some have called the period of "Corporate Greed." Indeed, such juicy packages often indicate that a particular board of directors is not overseeing the corporate cash register or company management close enough, nor looking out for the shareholders, notwithstanding the Sarbanes-Oxley Act, which emerged in 2002 as a result of the public's outcry over corporate scandals. Now, if executives are paid more for high performance because their compensation is supposedly tied to performance, then logic dictates they should get less in the way of severance for poor performance. Why should a top executive knock himself out to perform well when he or she may end up with more money by simply working toward failure? Why not manipulate circumstances so you can be rewarded for failure? It is not at all unusual for some executives to move from company to company, leaving each "to pursue personal interests," but with generous severance for their serial failure. Eventually, if they fail enough times, they can end up with a nice chunk of cash which then can be annuitized for a comfortable retirement in Sedona, Palm Beach or Telluride--or perhaps all three. Excess severance payments were just one of the many symptoms of the corporate accounting scandals that occurred between 2001 and 2003. Many view Enron as the poster child for this period, though technically the jury is still out (pardon the pun). If so, it is noteworthy that only three people, James Chanos, Jonathon Weil and Bethany Mclean, spoke up against Enron early on. Perhaps the real question to ponder is, where were the others? And where are they now with respect to execessive severance payments--for rarely have so few been so highly paid for doing so little for their companies, shareholders and employees. "If ethics are poor at the top, that behavior is copied down through the organization." --Robert Noyce, inventor of the silicon chip
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