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Hub You - Brand Building 101: How Your Pricing Strategy Can Build Your Brand
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small, communication is always at the top of staff complaints. Most bosses assume this means they should talk more, but that’s only a small percentage of it. When you
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they wer
With all the furor over Simon Cowell’s apparent abuse of the disillusioned, most of the press seems to be missing the point of the audition phase of American Idol these days. Most, except for BuddyTV.com.I mean why does the show seem to gather its largest audience during the audition phase and the finale? The ratings for American Idol look like a banana. The answer is quite simple. People want the bad singers as much as they want the great, so it is therefore American Idol’s responsibility to deliver them. Even more so, though, people want to see Simon smack the disillusionment fro
Yes pricing - a subject not talked about much in the context of branding.
Let’s explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance.
Case Study 1 - Price Harmonisation in a Merger I recall a merger that I was engaged in and one of the biggest challenges we had was the harmonisation of trade terms for the products we were providing to our 14,000 customers.
We had no record of the specific discounts each of our sales representatives had negotiated with the customers and through the merger the plan was that all the invoicing would be brought together.
The customer had been aware they had different agreements in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they were
Frank Schroeder was one of the most successful insurance salesmen I ever met. He owned two Porches and two sets of electric drums and lived like a king. We did some business together and I asked him what the secret to his success was. And at this point I must digress. I have sold insurance very successfully in Canada and in South Africa. I no longer sell insurance; I specialize in Joint Ventures. But I have found very few insurance salespeople who share Frank’s philosophy or his success. Many of them have very strange labels and titles that they have concocted for themselves in order to disguise
Let’s explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance.
Case Study 1 - Price Harmonisation in a Merger I recall a merger that I was engaged in and one of the biggest challenges we had was the harmonisation of trade terms for the products we were providing to our 14,000 customers.
We had no record of the specific discounts each of our sales representatives had negotiated with the customers and through the merger the plan was that all the invoicing would be brought together.
The customer had been aware they had different agreements in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they wer
Owning a trucking company or logistics company (freight brokerage) can be very profitable. At the same time, transportation companies tend to be cash hungry. There are fuel expenses, employee expenses, operator expenses, repair expenses and many other expenses that need to be paid quickly. However, most customers don’t offer quick-pays and usually pay their freight bills in 30 to 60 days.This creates a major challenge. Why? You have expenses that need to be paid quickly and customers that want to pay slowly. Unless your company has some available funds, you will most likely run into probl
We had no record of the specific discounts each of our sales representatives had negotiated with the customers and through the merger the plan was that all the invoicing would be brought together.
The customer had been aware they had different agreements in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they wer
Considered a part of the annual strategic planning process, business valuation is the process of determining the estimated market value of a business enterprise. It is a valuable tool for business owners, stockowners and investors. Business valuation is used for a variety of purposes such as buy/sell agreements, mergers and acquisitions, estate planning, bankruptcies and pension plans.1. Why is business valuation important?Business valuation is very important as it is regarded as the heart of a buy-sell agreement instituted between business owners. It is important not only for a bu
The customer had been aware they had different agreements in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they wer
Russia is still an emerging market and the challenges are plenty. However, the country’s economic growth has been remarkable, with an average seven percent GDP growth backed by the favorable energy situation on the world markets, tighter government budget policy, and faster development of other key industry sectors, such as machinery, automotive, info-communication, construction and food processing. The Russian government introduced positive changes into the tax system; including a flat rate of 13% for personal income tax, reducing the corporate tax rate from 35% to 24%, and reducing the val
In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they were purchasing from the merged organisation.
During this time, our bottom line was impacted because:
- we had to keep duplicate systems and processes in place with separate accounts teams which resulted in additional overheads for the business
- we had duplicate communication strategies to our sales representatives which complicated their responsibilities
- we were effectively under pricing our products in many cases which had a direct impact on our bottom line.
The offer they were making for a specific promotion looked tremendous - the recommended retail price was $264 and the discount for a limited time took the product to a price of $137.
However clicking to their main page on their website for their products and pr
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<a href="http://www.iadvice.info/article/1891/iadvice-Brand-Building-101-How-Your-Pricing-Strategy-Can-Build-Your-Brand.html">Brand Building 101: How Your Pricing Strategy Can Build Your Brand</a>
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