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    Will Your Brand Take Root This Spring? - Part 2
    Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how it involves more than just your logo and some different ways you can use the concept of visual identity to grow your brand. In this issue, we’ll s
    tomers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many in
    Liberate Your Time by Developing Your Company Organization Chart
    Your company’s organizational strategy is centred around the development and communication of your Organization Chart. The Organization Chart takes the form of a graphical representation of the positions in your company. The top Position in the company (i.e. CEO or General Manager) is placed at the top of the Organization Ch
    You are an entrepreneur running a small to midsize business with let’s say 5 to 200 employees. Let’s assume that your outlook might be fairly well and you do have a healthy growth rate…or maybe not. Whatever the case is do you know the signs that something is not right in your business?

    Do you know what it is you have to look for? Do you walk around in your business observing even the tiny details? And if you do, do have a structure behind it? Do you know what questions to ask?

    How much time do you think the average employee is wasting every day? Would one hour be accurate and if, how much will this cost you? And being honest about that two to three hours wasted during the day are more close to the truth…

    But maybe you don’t have the time to do that…

    Watch out, you could be in deeper trouble than you would think. Of course you have your processes in place and your managers to control their areas of responsibility. But is your team, all of them, truly performing as they should?

    Here are a couple of hints you should look for:

    • How is the impact of you building on visitors? Is it clean?
    • Do you customers feel comfortable in your building?
    • Do you customers feel that your employees are passionate about your business?
    • Is your customer parking lot easily accessible and are the parking spots in the “pole position”?
    • Are there signs guiding your customers?
    • Does your customer lounge appeal to customers?
    • Are all your customers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many int

    Developing Your School Brand
    A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that t
    rving even the tiny details? And if you do, do have a structure behind it? Do you know what questions to ask?

    How much time do you think the average employee is wasting every day? Would one hour be accurate and if, how much will this cost you? And being honest about that two to three hours wasted during the day are more close to the truth…

    But maybe you don’t have the time to do that…

    Watch out, you could be in deeper trouble than you would think. Of course you have your processes in place and your managers to control their areas of responsibility. But is your team, all of them, truly performing as they should?

    Here are a couple of hints you should look for:

    • How is the impact of you building on visitors? Is it clean?
    • Do you customers feel comfortable in your building?
    • Do you customers feel that your employees are passionate about your business?
    • Is your customer parking lot easily accessible and are the parking spots in the “pole position”?
    • Are there signs guiding your customers?
    • Does your customer lounge appeal to customers?
    • Are all your customers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many in

    How to Manage Your Career Like a Business
    Look upon yourself as a company with a product or service to sell. Understand your market and devise a dynamic marketing campaign, remembering that companies hire employees who offer them the best results and the best value for money.Begin by identifying your skills, qualifications, and accomplishments. Adopt a custom
    the time to do that…

    Watch out, you could be in deeper trouble than you would think. Of course you have your processes in place and your managers to control their areas of responsibility. But is your team, all of them, truly performing as they should?

    Here are a couple of hints you should look for:

    • How is the impact of you building on visitors? Is it clean?
    • Do you customers feel comfortable in your building?
    • Do you customers feel that your employees are passionate about your business?
    • Is your customer parking lot easily accessible and are the parking spots in the “pole position”?
    • Are there signs guiding your customers?
    • Does your customer lounge appeal to customers?
    • Are all your customers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many in

    My First Job
    People always remember their firsts: first day in school, first day in college, first day in university, first job, first love, first kiss etc. For me it is my first job which is very memorable.But before that some history about myself. I came to USA for doing Ph.D in physics which I completed in 1993. After that I
    ean?
    • Do you customers feel comfortable in your building?
    • Do you customers feel that your employees are passionate about your business?
    • Is your customer parking lot easily accessible and are the parking spots in the “pole position”?
    • Are there signs guiding your customers?
    • Does your customer lounge appeal to customers?
    • Are all your customers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many in
    True North of Your Career Search: Creating a Professional Mission Statement
    Suzanne was accustomed to sweaty palms. Getting established on the speaker circuit, she hadn’t yet moved beyond stage fright. On one occasion, however, she was delighted to find her palms dry! What was the secret? Talking it over with her coach, she saw that her topic, and this particular audience, was precisely in line
    tomers greeted friendly?
    • How long does it take until a visitor is “seen” and greeted?
    • Do you employees have often small talks in the hallways?
    • How do their working spaces look like?
    • What happens when you suddenly appear? How do your employees react?
    • What are your managers doing? How do they communicate with their employees?
    • How many internal emails are written?

    Those are just a small number of randomly selected points you should observe. In reality it adds up to the hundreds of points and each and every point are telling you a story, the story of leadership or its lack of it.

    If your employees and managers do not have the burning desire for excellence and if there is no passion for your product, then you are in trouble, maybe not today, but certainly tomorrow.

    The signs you have to look for you cannot find in the book. You and your leaders need proper training by an experienced coach, who knows what he/she is talking about and lived once through it.

    Walter H. Groth
    Institute for Life and Career Transition

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