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  • Hub You - Unique Challenges for Women in Business

    What Advertising Can and Cannot Do
    It can:Remind customers and prospects about the benefits of your company and productEstablish and maintain your distinct identityEnhance your reputationEncourage customers to buyAttract new customers and replace lost onesBoost your bottom linePromote your businessIt cannotCreate an instant customer baseSolve cash flow or profit problemsSubstitute for poor or indifferent customer serviceSell useless or unwanted ideas or productsAdvertising experts identify customers who are in the “shopping” mode and place them in two distinct categories. They will either be a RELATIONAL OR TRANSACTIONAL shopper.The Transactional shopper: a. thinks short term b. cares only about today’s transaction c. enjoys shopping and negotiating d. fears only paying more than is necessary e. is willing to spend time, lots of it, investiga
    usiness, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big differ

    Adult ADD: Don't Waste Time or Money - Ask
    When you have ADD, delegation is something you need to work into. You have to decide first, how you can get what you need done in the most economical way. So, you either delegate to family members or you pay someone to do things for you. Whatever you decide, remember that your ADD will prevent you from doing some simple things, simply because the tasks, which aren't inherently difficult, are just plain boring.But always remember that you don't want to spend more money than you can afford to lose. That's the key thing that people with ADD sometimes forget. Don't spend more money than you can afford to lose. Be willing to flush it down the toilet in case it doesn't work. But the key is one step at a time. You can't delegate everything all at once, unless you have an amazing master plan. But you can delegate things one piece at a time, and that's just really important to remember.Something along those lines is really key to delegating. One of the questions that we have found is that people just want to do more for you after you ask one question
    I’ve been in private practice for almost 10 years, now. I am living my dream; I do what I love to do, the hours I work are the hours I choose to work, and I can often take time off to play with my family or enjoy a friend, if I wish.

    But, as most self-employed people, I’m a hard boss, and as a female small business owner, I have much more to do than just ‘work’. As I type this, I am also making lasagna so my husband has something he enjoys eating while I’m out of town for the next few days, working. I also need to fold the laundry that is in the dryer so I can take care of some last minute clothes I want to pack for my trip. Tomorrow I will get up a little earlier than necessary so I can get a quick workout in, then be sure I have my suitcase packed and in the car before I see my first client in the morning, because when I’m out of school, I will leave directly for the airport for my trip. During the trip, if I have all my studying for classes done, I can then start working on my articles and newsletter that will be due soon. I should have all my charting done for my clients before I leave tomorrow, too.

    If you are in business for yourself, this probably sounds pretty familiar. If you are just starting out, yes, it sounds scary, and there definitely are days that you will wonder what the heck you are doing, but I am still here to tell you it’s all worth it.

    Businesses owned by women are the fastest growing segment of small business owners in the country. Between 1997 and 2004, the estimated growth rate in the number of women-owned businesses was nearly twice that of all businesses. According to the Small Business Association, there are currently 9.1 million women-owned businesses, which employ 27.5 million people and contribute $3.6 trillion to the economy. If you are female and have considered starting up your own business, the time couldn’t be better!

    Women are diversifying into all industries, too. Construction, manufacturing and transportation have been the largest recent increases in women-owned firms, although services and retail still make the largest share. Women are more prepared today for running business. The amount of managerial experience, education, business revenue and employment profiles these women have after 10 years of experience equals what took 20 years in the past. Women in business now equal men in these respects.

    As mentioned above, although more women are now successfully in business, we do have much more on our plate than just running the business. For women with families, the challenge is to successfully juggle all those responsibilities that go along with running a household that men have traditionally be able to remove themselves while running a business, themselves. So, while doing it all, here are some tips on how to keep your business up and running and thriving and keep your sanity at the same time.

    Handling interruptions

    Some women run their business out of their home. This is what I do, because much of my practice is email-based. One big interruption that can be quite disruptive is the telephone. When customers call, you want to present a professional face to your business. There are several advantages to getting a separate business line installed in your home. First of all, if you are unable to answer the phone, personally, you will not have family members answering. Just imagine your 7 year old answering the phone… Or your husband takes a message and then loses the number or wrote it down wrong. These two examples send a shudder down my spine. Another advantage is then you can actually have ‘private’ time and know that when you answer your personal phone in the evening that it’s not a potential customer calling for attention.

    For people who have an office and still struggle with phone interruptions, set up time for yourself that is only for projects. Two options to handle the phone calls is to either get the call display feature on your phone so you can determine who is calling before answering the phone, or shut the ringer off during that pre-determined time you have set aside for projects.

    Another common interruption if your business is based out of your home is from family members. Your daughter just got a paper cut, your husband wants to share the news on the TV. If you are in the middle of something that needs your full attention, you can let them know that you are unavailable at the moment but will be with them shortly. Just be sure to then keep your word. This way they will all respect your requests when you make them. Another helpful tip is to not have your workspace in the middle of all the household activity. If you have a separate room you can set your office in, then you can also remove yourself from the noises of the family at necessary times.

    For people with an office, this is less likely to happen often with family. However, you may be subject to sales reps, etc. Often just a sign on the door saying no solicitations can be enough to discourage drop-in sales people.

    When your list is overwhelming

    When you own your own business, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big differe

    Business Lessons from the 2006 Winter Olympic Games
    Ever since I was a young girl, I’ve been captivated by the Olympic Games. My family would watch the television coverage together, and we’d marvel as the stories of victory and defeat unfolded.My dad (Ron Soble) was a world-class track athlete who won medals in the national championships. He even tried out for the Olympic team. Sadly, he fouled out in his attempt at the running long jump and missed his chance to compete for Olympic glory, much to his great disappointment.Stories about the athletes and their journeys to greatness or defeat have always captured my attention. That’s why I continue to tune in, even though all the viewing statistics seem to indicate that I am one of few who make a habit of watching. The lessons that unfold inform my storytelling as a public relations professional, and they offer compelling ideas to inspire business people worldwide. Here are a few lessons from the Olympic Games in Torino, Italy to inspire your winning ways.If you can’t go the distance, give your place on the team to someone who can. Figure
    ays that you will wonder what the heck you are doing, but I am still here to tell you it’s all worth it.

    Businesses owned by women are the fastest growing segment of small business owners in the country. Between 1997 and 2004, the estimated growth rate in the number of women-owned businesses was nearly twice that of all businesses. According to the Small Business Association, there are currently 9.1 million women-owned businesses, which employ 27.5 million people and contribute $3.6 trillion to the economy. If you are female and have considered starting up your own business, the time couldn’t be better!

    Women are diversifying into all industries, too. Construction, manufacturing and transportation have been the largest recent increases in women-owned firms, although services and retail still make the largest share. Women are more prepared today for running business. The amount of managerial experience, education, business revenue and employment profiles these women have after 10 years of experience equals what took 20 years in the past. Women in business now equal men in these respects.

    As mentioned above, although more women are now successfully in business, we do have much more on our plate than just running the business. For women with families, the challenge is to successfully juggle all those responsibilities that go along with running a household that men have traditionally be able to remove themselves while running a business, themselves. So, while doing it all, here are some tips on how to keep your business up and running and thriving and keep your sanity at the same time.

    Handling interruptions

    Some women run their business out of their home. This is what I do, because much of my practice is email-based. One big interruption that can be quite disruptive is the telephone. When customers call, you want to present a professional face to your business. There are several advantages to getting a separate business line installed in your home. First of all, if you are unable to answer the phone, personally, you will not have family members answering. Just imagine your 7 year old answering the phone… Or your husband takes a message and then loses the number or wrote it down wrong. These two examples send a shudder down my spine. Another advantage is then you can actually have ‘private’ time and know that when you answer your personal phone in the evening that it’s not a potential customer calling for attention.

    For people who have an office and still struggle with phone interruptions, set up time for yourself that is only for projects. Two options to handle the phone calls is to either get the call display feature on your phone so you can determine who is calling before answering the phone, or shut the ringer off during that pre-determined time you have set aside for projects.

    Another common interruption if your business is based out of your home is from family members. Your daughter just got a paper cut, your husband wants to share the news on the TV. If you are in the middle of something that needs your full attention, you can let them know that you are unavailable at the moment but will be with them shortly. Just be sure to then keep your word. This way they will all respect your requests when you make them. Another helpful tip is to not have your workspace in the middle of all the household activity. If you have a separate room you can set your office in, then you can also remove yourself from the noises of the family at necessary times.

    For people with an office, this is less likely to happen often with family. However, you may be subject to sales reps, etc. Often just a sign on the door saying no solicitations can be enough to discourage drop-in sales people.

    When your list is overwhelming

    When you own your own business, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big differ

    Advantages of Online Textile Trading
    Online Textile Trading is a niche market which sooner or later would catch up with the www pace. Since most of the textile trading involve people buying bulk products spanning vast geographical areas. People just dismiss the concept of textile trading online simply because of the prevailing fraudulent techniques. Since the advent of many simpler advertising techniques anyone and everyone are learning the art of dollar making through sheer advertising and Blogging.However I feel that we need not dismiss the internet medium of www as just any other way of doing business. You know frauds are everywhere though I must sincerely admit that its happening more through the www medium. However I want to let you know that there are some nice textile portals which do trustworthy business so that you need not worry about any of the process during your business transaction. You can be as sure as doing your trading personally with the shop.Let me give you some advantages of Online Textile Trading.1. Comparing prices: Online trading is an interestin
    he challenge is to successfully juggle all those responsibilities that go along with running a household that men have traditionally be able to remove themselves while running a business, themselves. So, while doing it all, here are some tips on how to keep your business up and running and thriving and keep your sanity at the same time.

    Handling interruptions

    Some women run their business out of their home. This is what I do, because much of my practice is email-based. One big interruption that can be quite disruptive is the telephone. When customers call, you want to present a professional face to your business. There are several advantages to getting a separate business line installed in your home. First of all, if you are unable to answer the phone, personally, you will not have family members answering. Just imagine your 7 year old answering the phone… Or your husband takes a message and then loses the number or wrote it down wrong. These two examples send a shudder down my spine. Another advantage is then you can actually have ‘private’ time and know that when you answer your personal phone in the evening that it’s not a potential customer calling for attention.

    For people who have an office and still struggle with phone interruptions, set up time for yourself that is only for projects. Two options to handle the phone calls is to either get the call display feature on your phone so you can determine who is calling before answering the phone, or shut the ringer off during that pre-determined time you have set aside for projects.

    Another common interruption if your business is based out of your home is from family members. Your daughter just got a paper cut, your husband wants to share the news on the TV. If you are in the middle of something that needs your full attention, you can let them know that you are unavailable at the moment but will be with them shortly. Just be sure to then keep your word. This way they will all respect your requests when you make them. Another helpful tip is to not have your workspace in the middle of all the household activity. If you have a separate room you can set your office in, then you can also remove yourself from the noises of the family at necessary times.

    For people with an office, this is less likely to happen often with family. However, you may be subject to sales reps, etc. Often just a sign on the door saying no solicitations can be enough to discourage drop-in sales people.

    When your list is overwhelming

    When you own your own business, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big differ

    Are You Ready To Be Promoted
    Promotion is one of those things almost everyone wants after a successful job search. But no one is bold enough to ask for it.If you’re determined to get ahead after a successful job search and are willing to follow some simple steps, you can move the odds of a promotion significantly in your favor.1. Under NO circumstances do you ever ask for a promotion!2. Get yourself a mentor. Someone a level or two above you that you feel comfortable with . . . with whom you can talk and get advice.3. Determine the factors that go into promotions where you work. For example, does your boss select people he/she feels comfortable with -- that they hangs out with? Or do they base decisions based solely on performance? You need to develop that skills that match up with your boss’ expectations.3. Let your boss know you have more to offer. For example during a performance review you can ask, "What more can I do for the organization." Or "What more can I do to make myself more valuable?"4. Write down a list of your accomplishments.
    et up time for yourself that is only for projects. Two options to handle the phone calls is to either get the call display feature on your phone so you can determine who is calling before answering the phone, or shut the ringer off during that pre-determined time you have set aside for projects.

    Another common interruption if your business is based out of your home is from family members. Your daughter just got a paper cut, your husband wants to share the news on the TV. If you are in the middle of something that needs your full attention, you can let them know that you are unavailable at the moment but will be with them shortly. Just be sure to then keep your word. This way they will all respect your requests when you make them. Another helpful tip is to not have your workspace in the middle of all the household activity. If you have a separate room you can set your office in, then you can also remove yourself from the noises of the family at necessary times.

    For people with an office, this is less likely to happen often with family. However, you may be subject to sales reps, etc. Often just a sign on the door saying no solicitations can be enough to discourage drop-in sales people.

    When your list is overwhelming

    When you own your own business, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big differ

    Executive Gifts Have Evolved In Montreal Canada and the United States!
    Executive gifts used to be a nice pen or a nice meal, today it's more common to give a Tag Heuer or Baume and Mercier Watch or Swarofski Crystal. If you think business is tough take a look at what's happening in the executive gift and promotional products market.When people used to think promotional products for their business, they advertised on a pen or calendar and got a great return on their money in the 60's and 70's. With the 80's and the explosion of corporate wealth more was expected. Wall street bonuses were frequently dolling out BMW's, Porsche's, Ferrari's, Rolex's and other expensive gifts. Those in the promotional product industry jumped on this trend. They convinced high end luxury manufacturers and distributors that they were missing out on a huge growing market. With business deals today running in the hundreds of thousand and millions, and competition fierce, every body is looking for a way to differentiate themselves.After returning from the largest promotional product show of the year, I noticed the number of retailers and manuf
    usiness, there are always things you really want to get done. Now. With a family as well, your attention can be torn in multiple directions, which can increase stress. As your list of goals for the day or week continues to grow, so does the stress level, however. It is critical that we all set up some type of system to organize ourselves.

    First of all, something I cannot do without is a daily list of goals. I keep my list small, so I’m able to feel a sense of accomplishment by the end of each day. Because I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than feel overwhelmed by not accomplishing too many things. Make sure you prioritize your list, too. At least this way, if you do not accomplish everything, the most important things did get done.

    Next, where can you delegate to others? It may be either in your business or your home. Perhaps your spouse can pick up the dry cleaning or the kids. Maybe a parent can help out here and there. Could you use help in your business? Consider an assistant. I have a Virtual Assistant who is like a third arm to me, now. I am able to accomplish twice as much, now, since I’ve hired my VA.

    Third, how organized you and your office are will make a big difference in how you feel from day to day. For those with an office, if you don’t have a back room, you may need to always appear orderly and organized. Just make sure you’re not creating piles in places people cannot see. For people with a home-based business, it may either be harder or easier to let things pile up and get out of control. Here are a few tips: Get boxes like the in-box and out-box and use them. For items that need filing, put them in one box and before the end of your day, file them accordingly, with the goal that you always have an empty ‘file’ box. You may also need a box for ‘projects’. Put dates of completion on the projects, and then keep yourself on track with your marketing calendar.

    Next, really take a look at how you are using your time. For a day or two, write down every single thing you do, then sit back and analyze it to see how you can become more productive. E-mail can suck the time right out of a day. I have found that prioritizing my email makes a huge difference in how much time I have each day. I have created files for many of my professional listservs, and only when I am done with my daily list, if I have time left, then I can read through some of them.

    Something that self-employed people can easily forget about is taking care of themselves. Schedule in time, every day, for some ‘down time’. Maybe that is when you will exercise, just take a walk, take a short afternoon nap, play with the kids outside. Something to break up the day so that your productive and creative juices continue to flow through the day. The advantage of being the boss is you can schedule in these times. Everything we do is a choice, so when someone says they have no time for something, like self-care, this is a choice we make. To be successful in business and life means being successful in health and considering life as a full package, rather than one segment is healthy and another is not. Balance.

    Certainly some of these tips apply to men in business as well, however, women in business do truly have more ‘hats’ to wear, and women must make that conscious effort to maintain that balance to be successful in business and in life.

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