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Hub You - You Too Can Be A Giant Killer
However before applying or training for a job in audit it’s worth gaining a good overview of the industry.Internal and External Audit JobsInternal auditors work within companies. Their responsibility is to evaluate the processes & internal systems of control. They try to work as independently of the company as possible to gain the most objective distance, whilst still being directly employed by the company. Internal audit jobs are ideal for those with an analytical mind and who like the variety of working across various departments of a company.External auditors often carry out similar sorts of tasks as internal auditors however they work for outside firms, often for large accountancy companies. External auditors have complete objectivity; they are responsible for giving an honest assessmen
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that
Do you ever get frustrated with the amount of time it takes to get ahead at work? Do you find yourself surfing the major job boards looking for a quick fix to your stationary career? News flash – you may actually be putting the brakes on your corporate climb by taking a job with another organization.The latest generation to enter the workforce is building a reputation as chronic job changers. Although the employment situation will never be as it was in generations past, with the majority of employees classified as “lifers”, there are benefits to working your way up one corporate ladder as opposed to several.Commitment is often rewarded, and the business world is no exception. Most organizations will take a chance on internal candidates that they wouldn’t on an external candidate. Candidates with a proven trac
Well it's not true! – the secret is to not only be bold but also innovative and, as Michel Robert put it in his book “Strategy Pure & Simple", force the competitors to play in your sandbox rather than playing in the theirs.
To illustrate the point let’s have a look at three European companies that have each grown from nothing to major players in industries where there where massive, dominant successful competitors such that they now have those competitors seeking to play in "their sandbox". The three companies are Red Bull, King of Shaves and Virgin
Red Bull is an Austrian company it’s product of the same name is marketed as a "high energy” drink (in fact it has just twice the caffeine content of normal colas and the same as a cup of coffee) and is sold in cans significantly smaller than their behemoth competitors Coke and Pepsi.
Red Bull was formed in 1984 after Dietrich Mateschitz and Nina Avery travelled to Thailand and saw that the tuk-tuk (rickshaw) drivers drank a substance to keep them energized throughout the day. After some alterations to the recipe, and a flavour modification for the public, Red Bull was born.
Now over 2 billion cans are sold each year in over 120 countries and both Coke and Pepsi have developed ‘me-to’ products
What Red Bull have succeeded in doing in a remarkably short period of time is to take on and beat - certainly in terms of contribution - two of the biggest brands in the world. That is something that most of us would think impossible – or at least we would have only been possible by undercutting on price. In fact the reverse is true, Red Bull is considerably more expensive that Coke or Pepsi.
Have a look at this comparison of the price per gallon of various liquids in the USA:
Milk
$3.79
Evian water
$6.40
Coke
$8.20
Budweiser beer
$8.88
Red Bull
$30.69
If we assume that the production cost of Red Bull and Coke to be similar we then get an indication of the simply stunning profitability of Red Bull.
What’s stopping you from doing the same?
You may not yet have heard of King of Shaves – but, believe me, you will!
By far the dominant player in shaving products is Gillette followed by Wilkinson Sword and this again is a market where most of us would say you must be mad to attempt to take on either of these world leaders head-on - but that's exactly what Will King did in the UK in late 1992.
- and now one King of Shaves product is sold every 7 seconds from 30,000 stores world-wide! In 1992 Will King created the shaving oil product that was to become the bedrock of the company. Alongside his girlfriend Ann, he initially worked from their back bedroom, selling King of Shaves Original shaving oil which he created after getting razor burn from shaving with conventional foams or gels. He hand-filled the first 10,000 bottles over the kitchen sink and in 1993, got the product listed by Harrods and Boots the Chemist.
King of Shaves specialises in shaving and skincare ‘software platforms’ for men and women, offering a number of shaving and skincare solutions ranging from the original natural essential oils to the low foam aloe based AlphaGels, the Kinexium silicon technology advanced shaving range, the silicon enhanced Proshave range, the new ASC2 antibacterial and DSC products and the recently enhanced and redesigned King of Shaves Woman range with multi-benefit shaving gels, the original and cult ‘Express Shaving' and VanishHair 'Shave Minimising' spritzes plus a fabulous leg toning moisturiser. Autumn will also see the debut of our first 'Skinvestment Series' range of 'skincare in shaving' products, designed for use with today's high performance, multi-bladed shave systems.
King of Shaves is now the #2 'shaving software' brand (by sales & volume) in the UK, and is widely acknowledged as one of the most successful brands in the fast moving men's grooming market place. It continues to grow in the USA too, with the brand now listed in over 20,000 stores across the USA and won the FHM USA's 2005 Annual Grooming Awards for 'Best Wet Shaving Product'. King of Shaves is also available in Australia, Zealand, and Holland.
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that
The training world and its dog (and cat) have their own opinion on evaluation and assessment and we seem to hear the same argument time and time again. Usually around ROI and finding things to measure.Like many who got into Training, I done so, because I like helping people (ok, and showing off!!) I love getting up in front of an audience and empowering, inspiring and motivating them. On a one to one level, I love talking through the issue and seeing the lights come on as the person I’m coaching realises what they have to do.I did not (and I suspect many of you feel the same) get into training to do evaluation. Not that it isn’t important, far from it, its essential. But its just that, I suspect, trainers as a breed just don’t want to do it, sitting at a desk trying to find ways to measure training just doesn
Red Bull was formed in 1984 after Dietrich Mateschitz and Nina Avery travelled to Thailand and saw that the tuk-tuk (rickshaw) drivers drank a substance to keep them energized throughout the day. After some alterations to the recipe, and a flavour modification for the public, Red Bull was born.
Now over 2 billion cans are sold each year in over 120 countries and both Coke and Pepsi have developed ‘me-to’ products
What Red Bull have succeeded in doing in a remarkably short period of time is to take on and beat - certainly in terms of contribution - two of the biggest brands in the world. That is something that most of us would think impossible – or at least we would have only been possible by undercutting on price. In fact the reverse is true, Red Bull is considerably more expensive that Coke or Pepsi.
Have a look at this comparison of the price per gallon of various liquids in the USA:
Milk
$3.79
Evian water
$6.40
Coke
$8.20
Budweiser beer
$8.88
Red Bull
$30.69
If we assume that the production cost of Red Bull and Coke to be similar we then get an indication of the simply stunning profitability of Red Bull.
What’s stopping you from doing the same?
You may not yet have heard of King of Shaves – but, believe me, you will!
By far the dominant player in shaving products is Gillette followed by Wilkinson Sword and this again is a market where most of us would say you must be mad to attempt to take on either of these world leaders head-on - but that's exactly what Will King did in the UK in late 1992.
- and now one King of Shaves product is sold every 7 seconds from 30,000 stores world-wide! In 1992 Will King created the shaving oil product that was to become the bedrock of the company. Alongside his girlfriend Ann, he initially worked from their back bedroom, selling King of Shaves Original shaving oil which he created after getting razor burn from shaving with conventional foams or gels. He hand-filled the first 10,000 bottles over the kitchen sink and in 1993, got the product listed by Harrods and Boots the Chemist.
King of Shaves specialises in shaving and skincare ‘software platforms’ for men and women, offering a number of shaving and skincare solutions ranging from the original natural essential oils to the low foam aloe based AlphaGels, the Kinexium silicon technology advanced shaving range, the silicon enhanced Proshave range, the new ASC2 antibacterial and DSC products and the recently enhanced and redesigned King of Shaves Woman range with multi-benefit shaving gels, the original and cult ‘Express Shaving' and VanishHair 'Shave Minimising' spritzes plus a fabulous leg toning moisturiser. Autumn will also see the debut of our first 'Skinvestment Series' range of 'skincare in shaving' products, designed for use with today's high performance, multi-bladed shave systems.
King of Shaves is now the #2 'shaving software' brand (by sales & volume) in the UK, and is widely acknowledged as one of the most successful brands in the fast moving men's grooming market place. It continues to grow in the USA too, with the brand now listed in over 20,000 stores across the USA and won the FHM USA's 2005 Annual Grooming Awards for 'Best Wet Shaving Product'. King of Shaves is also available in Australia, Zealand, and Holland.
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that
A recent poll conducted by Yahoo! Small Business showed that nearly 3 out of 4 Americans have considered starting their own business. In fact, of more than 2,200 adults surveyed, over half (51 percent) said they would like to launch their small business within the next 5 years.Clearly, entrepreneurship is a part of the American Dream. But is everyone suited to being his or her own boss? Here’s a 10-question quiz that can give you a quick idea of your chance for success if you decide to go out on your own. Keep track of the score on a separate sheet of paper. Be honest. Give yourself a “2” for every “yes” answer, a “1” for every “somewhat” and a “0” for every “no”.1. Are you organized? Do you like to make lists and prioritize your day? [ ] Yes [ ] Somewhat [ ] No2. Are you task-oriented? Can
Budweiser beer
$8.88
Red Bull
$30.69
If we assume that the production cost of Red Bull and Coke to be similar we then get an indication of the simply stunning profitability of Red Bull.
What’s stopping you from doing the same?
You may not yet have heard of King of Shaves – but, believe me, you will!
By far the dominant player in shaving products is Gillette followed by Wilkinson Sword and this again is a market where most of us would say you must be mad to attempt to take on either of these world leaders head-on - but that's exactly what Will King did in the UK in late 1992.
- and now one King of Shaves product is sold every 7 seconds from 30,000 stores world-wide! In 1992 Will King created the shaving oil product that was to become the bedrock of the company. Alongside his girlfriend Ann, he initially worked from their back bedroom, selling King of Shaves Original shaving oil which he created after getting razor burn from shaving with conventional foams or gels. He hand-filled the first 10,000 bottles over the kitchen sink and in 1993, got the product listed by Harrods and Boots the Chemist.
King of Shaves specialises in shaving and skincare ‘software platforms’ for men and women, offering a number of shaving and skincare solutions ranging from the original natural essential oils to the low foam aloe based AlphaGels, the Kinexium silicon technology advanced shaving range, the silicon enhanced Proshave range, the new ASC2 antibacterial and DSC products and the recently enhanced and redesigned King of Shaves Woman range with multi-benefit shaving gels, the original and cult ‘Express Shaving' and VanishHair 'Shave Minimising' spritzes plus a fabulous leg toning moisturiser. Autumn will also see the debut of our first 'Skinvestment Series' range of 'skincare in shaving' products, designed for use with today's high performance, multi-bladed shave systems.
King of Shaves is now the #2 'shaving software' brand (by sales & volume) in the UK, and is widely acknowledged as one of the most successful brands in the fast moving men's grooming market place. It continues to grow in the USA too, with the brand now listed in over 20,000 stores across the USA and won the FHM USA's 2005 Annual Grooming Awards for 'Best Wet Shaving Product'. King of Shaves is also available in Australia, Zealand, and Holland.
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that
Tips For Achieving The knowledge Necessary To Win.Today’s market place and employment prospects are far tougher than it has been in many years. Opportunities for employment simply don’t exist in the manner that they once had.With employers seeking the younger prospects and a market place overwhelmed with folks who prior to losing their jobs, used to be able to easily produce an income of 65k to 125k are now excepting employment at a fraction of what their incomes were, many of them, by as much as 60 % of their previous income.A recent online survey taken from Aug.15 through Aug. 31 2006 with a participation of 2123 respondents, shows just how little most know when it comes to positioning ones self for a perspective employer.51.2 percent of those who responded to the survey put very little emphasis i
King of Shaves specialises in shaving and skincare ‘software platforms’ for men and women, offering a number of shaving and skincare solutions ranging from the original natural essential oils to the low foam aloe based AlphaGels, the Kinexium silicon technology advanced shaving range, the silicon enhanced Proshave range, the new ASC2 antibacterial and DSC products and the recently enhanced and redesigned King of Shaves Woman range with multi-benefit shaving gels, the original and cult ‘Express Shaving' and VanishHair 'Shave Minimising' spritzes plus a fabulous leg toning moisturiser. Autumn will also see the debut of our first 'Skinvestment Series' range of 'skincare in shaving' products, designed for use with today's high performance, multi-bladed shave systems.
King of Shaves is now the #2 'shaving software' brand (by sales & volume) in the UK, and is widely acknowledged as one of the most successful brands in the fast moving men's grooming market place. It continues to grow in the USA too, with the brand now listed in over 20,000 stores across the USA and won the FHM USA's 2005 Annual Grooming Awards for 'Best Wet Shaving Product'. King of Shaves is also available in Australia, Zealand, and Holland.
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that
Q: I'm so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer's, so I'm the one who's always right. Sure, they can have an opinion, but in the end it's up to me to decide who's right and who's not. And if the customer doesn't like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? -- Paul W.A: Ah, Paul, and I had such high hopes that we would be friends. Oh well, so much for that hope. The fact is, Paul, within the context of a normal business transaction, the customer is always right. If you can't accept that fact, you won't have customers for long.Sure, the customer might also be unreasonable, demanding, obnoxious, totally insane, and argumentative, but if you are willing to take their money in
I’m sure you’ll agree a remarkable, and unfinished, success story.
What’s stopping you from doing the same?
Finally Virgin. If you haven't read Richard Branson's autobiography "Losing my Virginity” I commend it to you.
Love him or hate him what he and his remarkable team have managed to do is to create a brand that is inherently trusted by a vast range of people - having started with the music industry he's then gone into airlines, mobile phones, financial products, cosmetics, trains and many other markets. What other consumer brand would you trust so highly that you would give them your money to invest if they decided to go into financial services?
When Virgin first moved into the airline business in the UK by far the dominant player was British Airways and it is now the stuff of legend that the then Chairman of British Airways, Lord King, dismissed Virgin as a serious competitor simply because Richard Branson wore a jumper to work, not a suit! - A classic case I think of sitting in the Room of Contentment in the Change House model in my book!
Indeed applying the Change House model to Virgin you have to agree that they have been very successful at constantly staying in the Room of Renewal and from there challenging and beating dominant, entrenched players in one market after another - it truly is very impressive.
So what's this got to do with you?
Your markets are different aren’t they? - Well I don't believe they are - the simple message I would give you is one that you've heard from me before:
You must be very good at what you do or, these days, you simply would not be in business.
If you are very good at what you do then get you shoulders back, believe in yourselves, work very hard on a compelling "new sandbox" strategy,
- and go for it!
© 2006 Roger Harrop
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