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Hub You - Your Profitable Business: THE 7 Essentials for Setting Up A Successful Enterprise
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marke
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you
What would you do if you knew you couldn’t fail? What haven’t you done, because you were afraid you would fail? Failures are the halfway point between trying and success. If you don’t try, you won’t fail, if you don’t fail, have you really tried?Are you taking the easy way out, neither succeeding nor failing, playing it safe? Are you trying to squeeze your square peg into a round hole? Is your job your identity? What would you do if you lost your job? When asked what company you represent, what would you say? How do you explain to your friends and family that you no longer have a job?But most important, what do you say to yourself? Especially when you know that the ending of your job was the right thing to have happened? That you weren’t happy there, that the dream job you thought was perfect for you really wasn’t? How do you explain to yourself that at halfway (hopefully) through your life, you really aren’t doing what you want to do? That you have always done y
Enthusiasm and excitement are definitely needed for launching any enterprise. But laying down a foundation from which to build a solid business is not only important: it’s crucial. The following are what I call the 7 Essentials that every business owner must do to create a profitable and enjoyable business.
1. EMOTIONAL Whys
Write down the reasons why you chose to start a business. Your list might include:
- To be at home with your kids or have more time with your spouse/significant other
- Have more time for other projects or continue your education
- Creating something that is uniquely yours
- Make a substantially larger income
- Commuting daily
- Working for another person’s dream and goals
- Being around negative people at your workplace
- Letting a boss/company decide your net worth
Also be sure to list all the reasons why you chose the particular service/product and company/association for your home based business. Hopefully, you have done your due diligence on the product, company and industry you are entering in. (For more information on this topic please refer to my article entitle: Home Based Business Seekers: You Must Read This Before You Choose Your Business!)
2. ESTIMATE income and expense
Remember, this is a business not a hobby! Listing your projected monthly expenses and desired income is crucial so you can plan for a steady progression toward your financial goals and to monitor your results.
Estimating Expenses
Here are some basic costs to consider:
Advertisement
How will you advertise your business? Internet or newspaper ads, buying leads, mailing out flyers or postcards, etc.
Marketing materials Business cards, brochures, website, etc.
Operational expenses Utility bills, equipment such as a new computer or fax machine, registering your business name, etc.
Estimated Income I suggest estimating your income by month for the next 12 months. I recommend asking several people in your business what their income is. This is not to determine what you will make, but give you a rough idea of what others are generating in your specific industry.
3. ESTABLISH your operation
Especially if you are transitioning from a current job, it is important for you to establish when and where you will conduct your business. If you have children, will you work when they are in school or after you put them to bed at night? If you currently working a full time job, will you set aside a half an hour of your lunchtime to market the business, or reserve some time on your days off? Also determine where you will work the business and, if possible, designate a specific area in your home. This could be a home office, or perhaps a corner of your bedroom. Communicate your needs with your family members or housemates and establish boundaries of your ‘do not disturb’ times when you are working, so that you can receive the support and cooperation you deserve.
4. ENVISION your ideal business
Get in touch with what your strengths and talents are so that you can create a business that reflects yourself as an individual, and therefore will be natural and enjoyable. How do you do that? One fun way is to sit down in a quiet spot and write down what an ideal day in your business would be.
Do you see yourself talking with people in person? Or are you one of those persons who feel more comfortable talking on the phone to prospects in your bunny slippers and robe? Maybe you’re a natural at speaking in front of groups, or you want to market your business through writing informative articles on your product and services.
What are the traits of your ideal client? (ie: timely for appointments, professional, communicative, positive, etc.) Perhaps you feel drawn to focus on a specific group of people, such as stay-at-home-moms, retirees who want to generate more money, or other like-minded entrepreneurs.
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you w
It is getting harder and harder today to do anything without the support of others. The world is more complex and specialized. Finding other people to partner and conspire with not only is often more fun, but the results can be better thought out and more successful. If you are looking for inspiration, now may be the perfect time to think about the benefits of collaboration.FISH IN THE SEAWhere do you meet people that might be possible collaboration partners? Think broadly. Take a new look at clients, competitors, people in your business network, other areas in your company, suppliers, those who serve similar clients, even community groups.To help identify the characteristics of your "ideal" partner, start by taking a closer look at the people and organizations you work with today. Determine which relationships are working the best, and then examine the qualities of these relationships. What are your strong areas of interest? Who compliments your strengths? Who is mos
Also be sure to list all the reasons why you chose the particular service/product and company/association for your home based business. Hopefully, you have done your due diligence on the product, company and industry you are entering in. (For more information on this topic please refer to my article entitle: Home Based Business Seekers: You Must Read This Before You Choose Your Business!)
2. ESTIMATE income and expense
Remember, this is a business not a hobby! Listing your projected monthly expenses and desired income is crucial so you can plan for a steady progression toward your financial goals and to monitor your results.
Estimating Expenses
Here are some basic costs to consider:
Advertisement
How will you advertise your business? Internet or newspaper ads, buying leads, mailing out flyers or postcards, etc.
Marketing materials Business cards, brochures, website, etc.
Operational expenses Utility bills, equipment such as a new computer or fax machine, registering your business name, etc.
Estimated Income I suggest estimating your income by month for the next 12 months. I recommend asking several people in your business what their income is. This is not to determine what you will make, but give you a rough idea of what others are generating in your specific industry.
3. ESTABLISH your operation
Especially if you are transitioning from a current job, it is important for you to establish when and where you will conduct your business. If you have children, will you work when they are in school or after you put them to bed at night? If you currently working a full time job, will you set aside a half an hour of your lunchtime to market the business, or reserve some time on your days off? Also determine where you will work the business and, if possible, designate a specific area in your home. This could be a home office, or perhaps a corner of your bedroom. Communicate your needs with your family members or housemates and establish boundaries of your ‘do not disturb’ times when you are working, so that you can receive the support and cooperation you deserve.
4. ENVISION your ideal business
Get in touch with what your strengths and talents are so that you can create a business that reflects yourself as an individual, and therefore will be natural and enjoyable. How do you do that? One fun way is to sit down in a quiet spot and write down what an ideal day in your business would be.
Do you see yourself talking with people in person? Or are you one of those persons who feel more comfortable talking on the phone to prospects in your bunny slippers and robe? Maybe you’re a natural at speaking in front of groups, or you want to market your business through writing informative articles on your product and services.
What are the traits of your ideal client? (ie: timely for appointments, professional, communicative, positive, etc.) Perhaps you feel drawn to focus on a specific group of people, such as stay-at-home-moms, retirees who want to generate more money, or other like-minded entrepreneurs.
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you
One of the challenges faced by entrepreneurs after opening a dollar store is staying connected to customers. It can be difficult to maintain a strong connection that allows you to understand the needs and wants of those customers. Yet without that information it is difficult to make changes that accommodate your customers, and thus to truly succeed over the long haul.There are many methods for collecting customer data. These include survey forms (email, mail, and in-person), face-to-face interviews, questionnaires, telephone surveys, and others. Each of these methods has certain benefits in the areas speed, timeliness, and cost. Each of these methods also has certain drawbacks as well. After opening a dollar store you will find the methods that work best for you and your business.Those who are opening a dollar store will soon discover that one of the easiest and most effective methods for collecting data is to simply to chat with customers in your store as they shop and pay
Marketing materials Business cards, brochures, website, etc.
Operational expenses Utility bills, equipment such as a new computer or fax machine, registering your business name, etc.
Estimated Income I suggest estimating your income by month for the next 12 months. I recommend asking several people in your business what their income is. This is not to determine what you will make, but give you a rough idea of what others are generating in your specific industry.
3. ESTABLISH your operation
Especially if you are transitioning from a current job, it is important for you to establish when and where you will conduct your business. If you have children, will you work when they are in school or after you put them to bed at night? If you currently working a full time job, will you set aside a half an hour of your lunchtime to market the business, or reserve some time on your days off? Also determine where you will work the business and, if possible, designate a specific area in your home. This could be a home office, or perhaps a corner of your bedroom. Communicate your needs with your family members or housemates and establish boundaries of your ‘do not disturb’ times when you are working, so that you can receive the support and cooperation you deserve.
4. ENVISION your ideal business
Get in touch with what your strengths and talents are so that you can create a business that reflects yourself as an individual, and therefore will be natural and enjoyable. How do you do that? One fun way is to sit down in a quiet spot and write down what an ideal day in your business would be.
Do you see yourself talking with people in person? Or are you one of those persons who feel more comfortable talking on the phone to prospects in your bunny slippers and robe? Maybe you’re a natural at speaking in front of groups, or you want to market your business through writing informative articles on your product and services.
What are the traits of your ideal client? (ie: timely for appointments, professional, communicative, positive, etc.) Perhaps you feel drawn to focus on a specific group of people, such as stay-at-home-moms, retirees who want to generate more money, or other like-minded entrepreneurs.
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you
We can all learn a lot from the World’s largest employer on how to run a business. Wal-Mart seems to get the program and understand all aspects of their business; from distribution to customer service. Speaking of customer service, Wal-Mart does an excellent job in customer service, they really do.If you need to return something they have a great return policy. If you need help in their store they have a podium set up in the middle of the main isle behind the cashier area. For those that argue the Wal-Mart does not have good customer service I beg to differ.In fact, if you do not believe me why not try out their customer service yourself. If there is an item you cannot find asked a clerk. If you have a question about Wal-Mart go to the podium in the middle of the store and ask them a question. They will stop what they're doing an answer your question directly.But don't take my word for it; go try it. I did and I have done this at hundreds of Wal-Mart stores around
4. ENVISION your ideal business
Get in touch with what your strengths and talents are so that you can create a business that reflects yourself as an individual, and therefore will be natural and enjoyable. How do you do that? One fun way is to sit down in a quiet spot and write down what an ideal day in your business would be.
Do you see yourself talking with people in person? Or are you one of those persons who feel more comfortable talking on the phone to prospects in your bunny slippers and robe? Maybe you’re a natural at speaking in front of groups, or you want to market your business through writing informative articles on your product and services.
What are the traits of your ideal client? (ie: timely for appointments, professional, communicative, positive, etc.) Perhaps you feel drawn to focus on a specific group of people, such as stay-at-home-moms, retirees who want to generate more money, or other like-minded entrepreneurs.
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you
Have you seen this happen to a woman you know?She gets very close to success - then turns her attention in another direction.She has an opportunity to "shine" at a meeting, but turns it over to someone else.You compliment her on what a great job she did and she gives credit to the team instead.She has a million-dollar idea, but decides to take the safer route and get a steady job and pursue the idea "later."These are examples of "playing not to lose" and it's often a common ailment of women in business. It's taking the safe option instead of really going for it.While part of this may be a result of our culture, we still have choices. And that choice can be to "play to win!"There are five principles for a "Play to Win" attitude.1. Be Decisive. In business there are opportunities that are time-sensitive and if you delay in making a choice, you may lose the chance. From ordering lunch to signing contracts to choosing the ideal outfit, y
What ideas come to mind? For this exercise, don’t worry about how it will be accomplished, just let your ideas flow. Feel free to come back to this list for inspiration and add to it from time to time. If you really let yourself explore ideas you should feel a sense of excitement!
5. ELECT your board of directors
Many home based businesses, networking and multilevel marketing groups in particular, offer motivational speakers as a part of their training. For a moment, imagine a football team. These trainers would be the cheerleaders, who are important in the initial phase of starting your biz as well as when you find yourself wanting a boost about your business. However, like any great team, you need more than cheerleaders. You need coaches, people that will offer you objective feedback, brainstorm new strategies with you and give practical advice.
Firstly consider the person that introduced you to the business (in network marketing groups, your upline or your director) as well as others that are in your team. It is also imperative to find guidance from others that are not affiliated with your company/association. Remember you want objective feedback. So try joining a local networking or leads group, or your Chamber of Commerce. There are also online business organizations that offer forums and resources for professional assistance. We are in the land of free enterprise, and there are many resources and professionals out there to help you succeed.
6. EVALUATE your business
Plan to evaluate. In my opinion, many businesses fail to execute this important step. This includes short term as well as long term evaluations. I suggest a 3 month, a 6 month and a end of year evaluation.
Have a simple system previously set up, in order to evaluate regularly. First, write what success would mean for you in different areas. Remember that profits are just one way to measure success! So besides financially (what you want to earn), include areas like emotionally (how you want to feel), growing in product knowledge, developing effective communication skills, etc. Then, use a scoring system of numbers 1 to 10 to gauge your progress: 1 is no progression at all, 5 you are midway at manifesting your goal and 10 being you have achieved your goal. With this technique, you can easily see the areas that require attention while also acknowledging your achievements and growth.
7. ENJOY the process
Yes, Enjoy! While having your own business requires discipline and diligence, it doesn’t mean that you can’t have fun! Celebrate your wins! Calling your first set of leads, getting a press release in a local paper, placing your first newspaper or internet ad, your first sale, deciding on your business name, these are all milestones in your enterprise! Give yourself a well-deserved pat on the back, share your accomplishments with others and reward yourself for your achievements, however big or small they appear.
Discovering your unique way of doing business is a process, so relax and enjoy the journey! Know that with each action you take, you are one step closer to creating the business of your dreams.
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