nd communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services cExperts have become omnipresent. They're everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of nationally popular magazines and your local newspaper. You can't throw a dart, it seems, without having it hit an Expert on the way to the dartboard.

Why is this happening? What has motivated all of these people -- financial planners and attorneys, floral designers and wedding planners, massage therapists and ear, nose and throat specialists -- to take on the Expert mantle?

One reason:

Being the Expert is one of the most efficient, effective ways to ensure your professional and financial success.

This trend is consumer driven. According to Chris Anderson, author of The Long Tail, consumers increasingly demand that services and products be targeted directly to them. There's a cycle of specialization at work, resulting in a public that wants experts for everything.

There are many reasons for this, most of which can be traced directly to media and communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services caut having it hit an Expert on the way to the dartboard.

Why is this happening? What has motivated all of these people -- financial planners and attorneys, floral designers and wedding planners, massage therapists and ear, nose and throat specialists -- to take on the Expert mantle?

One reason:

Being the Expert is one of the most efficient, effective ways to ensure your professional and financial success.

This trend is consumer driven. According to Chris Anderson, author of The Long Tail, consumers increasingly demand that services and products be targeted directly to them. There's a cycle of specialization at work, resulting in a public that wants experts for everything.

There are many reasons for this, most of which can be traced directly to media and communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services ce Expert mantle?

One reason:

Being the Expert is one of the most efficient, effective ways to ensure your professional and financial success.

This trend is consumer driven. According to Chris Anderson, author of The Long Tail, consumers increasingly demand that services and products be targeted directly to them. There's a cycle of specialization at work, resulting in a public that wants experts for everything.

There are many reasons for this, most of which can be traced directly to media and communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services cnsumers increasingly demand that services and products be targeted directly to them. There's a cycle of specialization at work, resulting in a public that wants experts for everything.

There are many reasons for this, most of which can be traced directly to media and communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services cnd communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's The Long Tail, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare." You can see this in action at mega-sites like Amazon.com that go out of their way to offer personalized 'want lists', 'recommended titles', and specialized deals based on previous purchases.

At the same time, there has been an explosion of cable and satellite television networks, each targeted to an increasingly narrow demographic. Where once there was a Home and Garden channel, there are now Fine Living, Do It Yourself, and Home Discovery networks, with rumors of more 'shelter' channels on the horizon. The trend is more pronounced in print media. 'One size fits all' magazines such as Reader's Digest are still on the newsstand, but they're being crowded out by specialty titles like Quick Quilts, The Italian Greyhound Magazine, and SciFi -- a title devoted to those who watch shows on the popular Sci Fi Channel. Satellite radio shows are a new trend, with offerings for fans of Howard Stern and Oprah Winfrey.

The public, fed a steady diet of Experts via the media, demands Experts for their own lives. After all, they've