FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules

Direct Response VS Branding
One night stand …or…Dynamic, long lasting and loving relationship?Which would you choose?Ok one night stand sounds like fun…but it’s a quick fix and does not really match up to the latter. At least I hope not.Above is a simple analogy to get your attention, something your advertising should be doing…but what it should also do is reveal your company’s identity, character and beliefs. That is where the real attraction for you

If the Shoe Fits - The Soul of Customer Service
My Aunt Virginia worked selling shoes in a downtown department store. I remember listening to adult conversation, while I played. She talked about other clerks not caring for anything other than the sale and the resulting commission.Aunt Virginia’s main concern was always the fit. She even took extra care and effort with children, allowing for proper fit as well as allowing a little room to grow. It’s the concern that I remember most.pes of Business Opportunities

There are all sorts of business opportunities to explore and which are already present in the market, but not all of them will make a perfect match for you. Choose carefully then because taking advantage of the wrong business opportunity can only cause you more financial burden.

Self-Discovery as Source for Business Opportunities

Create a Product for a Unsatisfied Need – There are a lot of unsatisfied needs in all types of markets and although taking advantage of these business opportunities promise a lot of rewards, keep in mind that they also represent greater risk. Also, be sure that your product or service satisfy needs and not wants because the former is for keeps while the latter simply come and go.

Improve an Existing Product – If you notice a particular product or service that is obviously unable to fully satisfy its target market, that situation can be immediately transformed into a business opportunity…if you have an idea on how to improve it, that is. These business opportuniti

portunity can only cause you more financial burden.

Self-Discovery as Source for Business Opportunities

Create a Product for a Unsatisfied Need – There are a lot of unsatisfied needs in all types of markets and although taking advantage of these business opportunities promise a lot of rewards, keep in mind that they also represent greater risk. Also, be sure that your product or service satisfy needs and not wants because the former is for keeps while the latter simply come and go.

Improve an Existing Product – If you notice a particular product or service that is obviously unable to fully satisfy its target market, that situation can be immediately transformed into a business opportunity…if you have an idea on how to improve it, that is. These business opportuniti

s opportunities promise a lot of rewards, keep in mind that they also represent greater risk. Also, be sure that your product or service satisfy needs and not wants because the former is for keeps while the latter simply come and go.

Improve an Existing Product – If you notice a particular product or service that is obviously unable to fully satisfy its target market, that situation can be immediately transformed into a business opportunity…if you have an idea on how to improve it, that is. These business opportuniti

uct – If you notice a particular product or service that is obviously unable to fully satisfy its target market, that situation can be immediately transformed into a business opportunity…if you have an idea on how to improve it, that is. These business opportunities represent lower risks and consequently lower rewards as well compared to those associated with creating a completely new product.

Use an Existing Product for an Untapped Market – Sometimes, business opportunities are discovered not by creativity but rather because of resourcefulness. These business opportunities definitely exist, but the process of discovering them is almost akin to creating a new product to satisfy an unwanted need. The rewards, however, are just as great. One good example for this is how a Philippine company was able to make use of coconut husks – which was once the least useful of all parts of the coconut tree – by grinding and turning them into a concrete mixing compound. It soon became not only a more affordable alternative but a more environmentally friendly one as well!

Joint Effort as Source for Business Opportunities

As they always say, two brains work better than one. And in the world of business, there are twice as much business opportunities available just as long as you’re open to working wit