Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different b

One good thing that came from it was meeting up with Suzy Rogers of the Women in Education Network - she is someone I met many years ago when I helped her organisation to successfully apply for Lottery funding. Suzy invited me to speak to her organisation at one of their dinners and this I did a couple of weeks ago.

Back to innovation...

I recently read about renowned entrepreneur, Guy Kawasaki who outlines 10 Tips for Successful Innovation.

Tip No1 Make Meaning

One of the most important keys to innovation is to make meaning - to develop meaningful products, projects and services for long term success. Innovation is about improving people's lives and making them more productive.

The secret here is to plan where you want to be in the long term not just about looking for ways to make money fast. You need to think about why you want to do something, consider the starting point, what you are good at and what might get in the way of your success.

Tip No2 Make a Mantra

A business or organisation's mantra shouldn't consist of a superfluous mission statement, as these are often too long or not memorable or indicative of where the focus lies. Instead you should come up with a few words that simply explain why you exist. I'm blowing my own trumpet I know, but "Moving from dreaming to action", really does sum up what the Enfys Acumen is about.

For stodgy mission statements you may as well use the Dilbert Mission Statement Generator - it's free, it's quick and it requires no meetings or awaydays to create. Kawasaki's philosophy is:

"Mantras not mission statements. Mission statements are bull!"

Tip No3 Jump to the next curve

Don't limit your innovations to incremental changes of what you already do, look ahead and think about what kinds of problems could be solved or needs met by new ways of doing things. Think outside the box. As an old Scout, I stress the need to Be Prepared.

Tip No4 Roll the DICEE

Kawasaki has come with this acronym:

Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different ba

One good thing that came from it was meeting up with Suzy Rogers of the Women in Education Network - she is someone I met many years ago when I helped her organisation to successfully apply for Lottery funding. Suzy invited me to speak to her organisation at one of their dinners and this I did a couple of weeks ago.

Back to innovation...

I recently read about renowned entrepreneur, Guy Kawasaki who outlines 10 Tips for Successful Innovation.

Tip No1 Make Meaning

One of the most important keys to innovation is to make meaning - to develop meaningful products, projects and services for long term success. Innovation is about improving people's lives and making them more productive.

The secret here is to plan where you want to be in the long term not just about looking for ways to make money fast. You need to think about why you want to do something, consider the starting point, what you are good at and what might get in the way of your success.

Tip No2 Make a Mantra

A business or organisation's mantra shouldn't consist of a superfluous mission statement, as these are often too long or not memorable or indicative of where the focus lies. Instead you should come up with a few words that simply explain why you exist. I'm blowing my own trumpet I know, but "Moving from dreaming to action", really does sum up what the Enfys Acumen is about.

For stodgy mission statements you may as well use the Dilbert Mission Statement Generator - it's free, it's quick and it requires no meetings or awaydays to create. Kawasaki's philosophy is:

"Mantras not mission statements. Mission statements are bull!"

Tip No3 Jump to the next curve

Don't limit your innovations to incremental changes of what you already do, look ahead and think about what kinds of problems could be solved or needs met by new ways of doing things. Think outside the box. As an old Scout, I stress the need to Be Prepared.

Tip No4 Roll the DICEE

Kawasaki has come with this acronym:

Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different b

The secret here is to plan where you want to be in the long term not just about looking for ways to make money fast. You need to think about why you want to do something, consider the starting point, what you are good at and what might get in the way of your success.

Tip No2 Make a Mantra

A business or organisation's mantra shouldn't consist of a superfluous mission statement, as these are often too long or not memorable or indicative of where the focus lies. Instead you should come up with a few words that simply explain why you exist. I'm blowing my own trumpet I know, but "Moving from dreaming to action", really does sum up what the Enfys Acumen is about.

For stodgy mission statements you may as well use the Dilbert Mission Statement Generator - it's free, it's quick and it requires no meetings or awaydays to create. Kawasaki's philosophy is:

"Mantras not mission statements. Mission statements are bull!"

Tip No3 Jump to the next curve

Don't limit your innovations to incremental changes of what you already do, look ahead and think about what kinds of problems could be solved or needs met by new ways of doing things. Think outside the box. As an old Scout, I stress the need to Be Prepared.

Tip No4 Roll the DICEE

Kawasaki has come with this acronym:

Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different b

For stodgy mission statements you may as well use the Dilbert Mission Statement Generator - it's free, it's quick and it requires no meetings or awaydays to create. Kawasaki's philosophy is:

"Mantras not mission statements. Mission statements are bull!"

Tip No3 Jump to the next curve

Don't limit your innovations to incremental changes of what you already do, look ahead and think about what kinds of problems could be solved or needs met by new ways of doing things. Think outside the box. As an old Scout, I stress the need to Be Prepared.

Tip No4 Roll the DICEE

Kawasaki has come with this acronym:

Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different b

Depth: Great products and services are deep and will grow with you along the way. He gives the example of the Reef Fanning Sandal which has a bottle opener built into the sole - it serves more than one purpose: it covers your feet and opens your drinks. "That's what" Kawasaki says "makes a deep product."

Intelligent: You have to actively anticipate the products and services people will need. Panasonic invented a torch that will work with three different kinds of batteries. They recognised a common problem - people routinely have batteries and torches, but not the right batteries for the torches. So Panasonic developed a torch that accepts different battery sizes in anticipation of the dilemma.

Completeness: Look at some of the brands that give you a quality service or product. What makes them so good? It is not just the item is it? It is all the other things that come with it - customer service, ancillaries, add-ons, the little things that add value to the purchase.

Always remember that it is the little extras: making people feel special, the willingness to go the extra mile, the follow-up call that are huge.

Elegance: Look no further than the iPod Nano! MP3 players have been around for years, loaded with buttons, but Apple designed one wheel to serve the same functions - making the iPod far more elegant.

Elegance can come in all kinds of packages however - think about what your appearance says about your business or organisation or clients, how you communicate, how you live your life, the list is endless.

Emotive: Innovation is about creating brand loyalty - people need to develop an emotional attachment with what you do. Remember people are more likely to do business, with people they know, like and trust.

Tip No5 Don't worry, be crappy!

Kawasaki says that "Realistically we live in a marketplace where you never have to say your sorry. It's a fact of life that you ship first and test later".

I'm not so sure if I totally agree with this, but I think I understand where he is coming from. If we wait until our product or service is absolutely perfect, we will probably never get it off the ground.

Life is a journey full of learning experiences. It doesn't matter what road we are on, if we just sit in the middle of it, sooner or later we will get knocked down.

Tip No6 Polarise people

Don't be afraid to polarise the consumer base. You need to be clear about the market your in. Just think of the most successful business out there, they frequently generate polarity. If you were to stand on a street corner and look at all the different makes and sizes of cars that go past - they are all generally quality vehicles, but BMW has a different market to the Ford Ka.

Tip No7 Let a hundred flowers blossom

Even if the wrong people are currently your customers in large numbers, you still don't have a problem, according to Kawasaki. You have to plant flowers everywhere, because you don't necessarily know who your next or best customers will be.

Innovation is about going to the people that are buying your product or paying for your service and find out why. Ask them what they like and follow those leads. Just because your product is popular with people you did not expect it to be popular with doesn't mean failure. You might just have to shift your ideas a little.

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