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Hub You - Should Writers Write Ezine Articles Or Blogs?
Exploiting Broad and Exact Match to Improve Your Adwords Keyword Performance hey and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site.Most webmasters will tell you that running a successful cost-per-click advertising campaign and choosing the appropriate keywords is an art, not a science. This is pure bunk, don't you believe it! Advertisers that approach their keyword choices in a methodical and scientific way achieve much better results than their artful cousins. I've been advertising on Google since its inception, and I've learned some very important yet counter-intuitive things that can help you get the most out of your Adwords campaign. Following my broad and exact match tips will lower your cost-per-click rates (CPC), increase your click-through-rates (CTR) and subsequently decrease your cost-per-conversions. Broad Match and Exact Match Options Google gives you the choice of broad match (default) or exact keyword match options when you enter a new keyword. Learning the difference between broad match and exact match keywords can help you exploit the fact that most webmasters, your competition, just don't get it. When a visitor searches for 'web marketing' Adwords takes a look at your keyword choices and tries to find the most appropriate match for it. If you have the exact match for it [web marketing] Google will prioritize that choice and serve it before anything else, even if you have the broad match for it. This powerful matching feature can help you rise above your competitors. Rule 1 - Make sure absolutely all of your keywords appear as b Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there?
SEO - 10 Easy Steps To Try Your Hand At It BLOGS - Why should you want to write a blog when articles are better? I find myself as a writer wanting to say, write blogs. Blogs are personal. You get to give your personal views on life, on your life as a person and as a writer. You get to be chatty. You get to show off your writing skills, tell stories about yourself and your friends. You get to include pictures of friends and describe trips you have taken.Note these points to start your journey into search engine optimisation.1) If possible, do not have your website built until you have established what your requirements will be for search engine optimisation. All websites require traffic, otherwise why bother!2) Set your objectives. What you wish to achieve, will impact quite strongly on how you approach your particular search engine optimisation. For instance if you wish to drive sales, it is really useless to drive traffic to general info pages on your site. For sales, the links must go direct to product pages that are totally set up for online sales.3) Determine whether you are going to pay for a service such as Google’s AdWords or whether you are going to depend on natural search engine optimisation, or whether you are looking to combine both.4) Be specific when setting the search objectives. The shotgun approach is not going to do the job. You will not be able to increase sales and promote a brand for instance.5) Ensure your web site is set up for search engine optimisation. For instance a site needs to be well indexed by search engines so careful with all that Flash content and don’t forget the HTML.6) Search engine companies send out cyberspace robots that check sites on the web. One of the items these robots search for are specific keywords. Spend time and effort on researching keywords relevant to your search engine optimisation objectives. Search engine companies such as Google want to ensure that the person who searches f EZINE ARTICLES - Do you want free outreach on the web? However, as a writer, write Ezine articles instead! Why? Not that they are boring. It's actually more true that blogs are boring. The best blogs have a name tag to them but the fact is that the most popular blogs are written by professional writers hired to research the web and write in that particular blog style. BLOGS - What is wrong with blogs? Popular blogs are not written and kept up to date by you, a lone writer. It's a team effort, a major publishing effort. Can you as a writer really afford to do this, even if you are good enough? Prove it, of course. Why waste energy and time writing your blog when no one but no one is coming to your site? How many writer blogs have I browsed recently, all trying to give good information on how to write, and at the same time also push their own books, published and unpublished? I don't see that there is much success in what these blogs do for their writers. How do I know this? I'm tired frankly about reading any more entries about taking the cat to the vet, describing what the hubby thinks about something, reading one more interview with another writer. It's all hogwash. It's all boring. Why? Because it is repeat stuff, thousands of times over, only with the names changed. There is no new information here in most, if not all, writer blogs. So as a writer, my experience says: DON'T WRITE BLOGS. WRITE EZINE ARTICLES. Here is the difference. We shall assume you are a good writer in the use of language, and you can research well and create information reports that are interesting and full of information. You write books as well. Even if you write novels they must be researched and full of information to sell, right? An Ezine article is a short article on a piece of a specific subject, like this article is making the case for writing Ezine articles and not blogs. I have done both, but I have had to choose one over the other. Here is a list of why I choose to write Ezine articles now. EZINE ARTICLES - What is so great about Ezine articles? Build a system, a chain of cause and effect so that your end results that you want come through for you. EZINE ARTICLES - What do the marketers say are the benefits? Ezine people who are also marketing people say that the purpose of writing a lot of free, short Ezine articles is to get your name and thought easily and freely distributed on the web. At the bottom of every Ezine article you put also your web sites or how to contact you. Thus with Ezine articles you are getting your thought distributed in a large network of information outreach, and then out of your article readers you expect some of them to click on your link and come to your home site for more information on the subject you write about. Thus, if you are a writer who has written a book, published in paper or not, non-fiction or fiction, you want people to buy that book from you, don't you? THE WEB - What do you need to do as a writer to become effective on the web? The best way on the Web is to create a home site about your book and its subject matter, fiction or non-fiction. Next, you want people to come to your site in large numbers, because maybe one or two percent of your visitors will buy your book from you as a download electronic e-book, or also as a print-on-demand paper book. But before you can sell strangers your book you have to get them to your selling pages where you describe your book and its benefits. SEARCH ENGINES SEO - What's wrong with search engines? To get people to your site you can rely on the search engines. But this is way overplayed. Research shows that people only look at the top ten entries usually and click on those sites in a search. How then are you going to get your carefully constructed web site into the search engines? There is a body of knowledge called SEO to show you how to do this. However, these people will be trying to make money off of you as they advise you. They have a monetary interest in you, so you cannot trust them or their information. They are out there selling you a job in how to be successful and get rich, while they themselves try to get rich off of you. So, be careful of the search engine people, telling you how to manipulate Google to get a flow of visitors to your sites who will buy your books and information reports in large numbers. Yes, learn to make or have made for you, web pages that are focused on a single subject so that the search engines are more likely to put you eventually in their top ten for your subject niche. Get search engine flow to your site, if you can. Some marketing gurus say the competition out there is so fierce that you can only keep up with the latest strategies if you work full time at marketing. So is it worth it becoming also a marketing expert, or trying to copy someone else who is. And how would you ever know truth from falsity when dealing with high hype sales people. Now look again at writing lots of short but informative free articles and having these distributed by Ezine article directories. WRITING EZINE ARTICLES - Why? Why? Why? -So, you use Ezine articles to get visitors to your home web site when you must then try to sell them the whole book at a price they and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site. Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there? An Investment Real Estate Strategy Unknown To Most Is A Negative Amortization Loan assume you are a good writer in the use of language, and you can research well and create information reports that are interesting and full of information. You write books as well. Even if you write novels they must be researched and full of information to sell, right? An Ezine article is a short article on a piece of a specific subject, like this article is making the case for writing Ezine articles and not blogs. I have done both, but I have had to choose one over the other. Here is a list of why I choose to write Ezine articles now.If you want to make the most of your personal or investment real estate, you should consider a negative amortization loan. Mortgage amortization is basically mortgage balance reduction. Consequently, when a mortgage has negative amortization, the loan balance not only is not reduced, it actually grows. So, why should you consider this? Simple. It is a great way to invest money from real estate someplace else.This is a very aggressive and fairly unknown approach to real estate investment. In fact, it is a method of investing that does not have to involve real estate, in usual way we consider real estate investing. In other words, a negative amortization loan can give you money to invest in areas other than real estate, and this is how many people use this type of loan.Let’s assume your mortgage has a conventional loan that calls for a monthly payment of $800. If you refinance to a negative amortization loan, your payment may go down to $400 or less, leaving you $400 or more each month to invest. Now, keep in mind, your mortgage balance is actually increasing with this loan, because you are not paying the required interest, and it is being added to your principal balance.However, imagine having an extra $5,000 to $6,000 each year to put into a high-yield stock or mutual fund. After five to ten years, this could turn into a very lucrative strategy.Remember, it is important to consult with a financial advisor, before attempting this loan and this strategy. You might also consult with the w EZINE ARTICLES - What is so great about Ezine articles? Build a system, a chain of cause and effect so that your end results that you want come through for you. EZINE ARTICLES - What do the marketers say are the benefits? Ezine people who are also marketing people say that the purpose of writing a lot of free, short Ezine articles is to get your name and thought easily and freely distributed on the web. At the bottom of every Ezine article you put also your web sites or how to contact you. Thus with Ezine articles you are getting your thought distributed in a large network of information outreach, and then out of your article readers you expect some of them to click on your link and come to your home site for more information on the subject you write about. Thus, if you are a writer who has written a book, published in paper or not, non-fiction or fiction, you want people to buy that book from you, don't you? THE WEB - What do you need to do as a writer to become effective on the web? The best way on the Web is to create a home site about your book and its subject matter, fiction or non-fiction. Next, you want people to come to your site in large numbers, because maybe one or two percent of your visitors will buy your book from you as a download electronic e-book, or also as a print-on-demand paper book. But before you can sell strangers your book you have to get them to your selling pages where you describe your book and its benefits. SEARCH ENGINES SEO - What's wrong with search engines? To get people to your site you can rely on the search engines. But this is way overplayed. Research shows that people only look at the top ten entries usually and click on those sites in a search. How then are you going to get your carefully constructed web site into the search engines? There is a body of knowledge called SEO to show you how to do this. However, these people will be trying to make money off of you as they advise you. They have a monetary interest in you, so you cannot trust them or their information. They are out there selling you a job in how to be successful and get rich, while they themselves try to get rich off of you. So, be careful of the search engine people, telling you how to manipulate Google to get a flow of visitors to your sites who will buy your books and information reports in large numbers. Yes, learn to make or have made for you, web pages that are focused on a single subject so that the search engines are more likely to put you eventually in their top ten for your subject niche. Get search engine flow to your site, if you can. Some marketing gurus say the competition out there is so fierce that you can only keep up with the latest strategies if you work full time at marketing. So is it worth it becoming also a marketing expert, or trying to copy someone else who is. And how would you ever know truth from falsity when dealing with high hype sales people. Now look again at writing lots of short but informative free articles and having these distributed by Ezine article directories. WRITING EZINE ARTICLES - Why? Why? Why? -So, you use Ezine articles to get visitors to your home web site when you must then try to sell them the whole book at a price they and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site. Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there? Payroll Processing Services re getting your thought distributed in a large network of information outreach, and then out of your article readers you expect some of them to click on your link and come to your home site for more information on the subject you write about.Payroll processing solutions and payroll tax return preparation are available to help businesses relieve their payroll processing woes and assist with tax compliance procedures.Payroll processing companies offer a tax pay line service through which the customer will receive payroll checks with wage-statements for each pay period. They also provide made-to-order payroll reports. The customer’s payroll taxes are automatically debited from the account and forwarded to the government. Federal, state and local tax returns are filed with payment, and workers’ compensation returns are also taken care of with payment. W-2’s, W-3’s, and local and state annual reconciliations are made out, and customary updates on changes in employment rules are ensured.Some payroll processing service companies allow the customer to design the service by picking the options that best fit the bill. They allow add-on services such as direct deposit, laser signatures, choosing only relevant reports, 1099 processing, wage and labor research, handling of tax notices and business planning, retirement and financial planting among many others. These may or may not require additional costs.Additionally, payroll-processing services may include other economical options to replace the in-house payroll department. The expensive training and maintenance of payroll staff can be eliminated. The services include providing payroll checks with salary statements or vouchers from which to write out checks, payroll reports that are easily read, and fe Thus, if you are a writer who has written a book, published in paper or not, non-fiction or fiction, you want people to buy that book from you, don't you? THE WEB - What do you need to do as a writer to become effective on the web? The best way on the Web is to create a home site about your book and its subject matter, fiction or non-fiction. Next, you want people to come to your site in large numbers, because maybe one or two percent of your visitors will buy your book from you as a download electronic e-book, or also as a print-on-demand paper book. But before you can sell strangers your book you have to get them to your selling pages where you describe your book and its benefits. SEARCH ENGINES SEO - What's wrong with search engines? To get people to your site you can rely on the search engines. But this is way overplayed. Research shows that people only look at the top ten entries usually and click on those sites in a search. How then are you going to get your carefully constructed web site into the search engines? There is a body of knowledge called SEO to show you how to do this. However, these people will be trying to make money off of you as they advise you. They have a monetary interest in you, so you cannot trust them or their information. They are out there selling you a job in how to be successful and get rich, while they themselves try to get rich off of you. So, be careful of the search engine people, telling you how to manipulate Google to get a flow of visitors to your sites who will buy your books and information reports in large numbers. Yes, learn to make or have made for you, web pages that are focused on a single subject so that the search engines are more likely to put you eventually in their top ten for your subject niche. Get search engine flow to your site, if you can. Some marketing gurus say the competition out there is so fierce that you can only keep up with the latest strategies if you work full time at marketing. So is it worth it becoming also a marketing expert, or trying to copy someone else who is. And how would you ever know truth from falsity when dealing with high hype sales people. Now look again at writing lots of short but informative free articles and having these distributed by Ezine article directories. WRITING EZINE ARTICLES - Why? Why? Why? -So, you use Ezine articles to get visitors to your home web site when you must then try to sell them the whole book at a price they and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site. Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there? Improved PPC Marketing Performance from Time-Tested 80/20 Principle on a single subject so that the search engines are more likely to put you eventually in their top ten for your subject niche. Get search engine flow to your site, if you can.As marketers and business owners, we’re always looking for “the next big idea or strategy” to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.For example, Stephen Covey’s New York Times best-selling and world-renowned book, Seven Habits of Highly Effective People is a self-proclaimed synthesis of principles taught by great teachers and philosophers over 150 years ago 1. The world-wide success of this book is evidence to the time-resistant power of principles.In addition, many hugely successful Internet Marketers generated significant fortunes from applying 50 to 75 year old direct mail principles to the new Internet medium. Marketing strategies used by greats like Claude Hopkins, Robert Collier and John Caples have significant application in today’s digital environment.Although pay-per-click marketing is a relatively new Internet marketing strategy, its performance relates well to an old principle called ”Pareto’s Law” or better known as “the 80/20 Principle”.The meaning of the 80/20 Principle is best explained by a recent book, The 80/20 Principle: The Secret to Success by Achieving More with Less”, written by Richard Koch:“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences f Some marketing gurus say the competition out there is so fierce that you can only keep up with the latest strategies if you work full time at marketing. So is it worth it becoming also a marketing expert, or trying to copy someone else who is. And how would you ever know truth from falsity when dealing with high hype sales people. Now look again at writing lots of short but informative free articles and having these distributed by Ezine article directories. WRITING EZINE ARTICLES - Why? Why? Why? -So, you use Ezine articles to get visitors to your home web site when you must then try to sell them the whole book at a price they and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site. Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there? How to Use Flash in Your Site and Still be Search Engine Friendly hey and you can afford. You are writing up each chapter as a short, easy-to-understand Ezine article, and in those articles you have the links back to your main site.Do you want to have a feature rich web site with animations, sound, and an opening splash screen?Do you want to use Flash extensively on your site but you are afraid of hurting your search engine positioning?Do you require an opening splash page but were told that the search engines could not index your site if you had one?Well there are ways to have the benefits of Flash on your site and still be attractive to search engines. It is all in how the Flash is used. Some of the methods are simple while others require more programming experience. But we all can use Flash without driving away the search engines.First let’s look at the problem. Search engines index a site by looking at the content. In this case we are talking about text content, not pictures, video, sound, or animation. A basic rule of thumb on having a very search engine friendly site is to have high quality, targeted content in text form and limiting the use of anything that can get in the way of the search engines analyzing this content.But what about Flash? Flash converts everything into a Flash file, or SWF file playable by the Flash Player plug-in. All the text in this Flash file will be converted from text to vector graphics, and since the search engines cannot read text in a graphic, they will be unable to read the text in a Flash file. Therefore they will be unable to index the information in the site.So how to we get around this seemingly insurmountable problem? It is all in how we use Flash in our site. The tric Now, you have to write your web pages in a way that people will be motivated to pay their money to buy your book. How do you do this? At least one caution here. SEO people have influenced me to put on the web an expert site. On this site: Creative Writing and Writers.com, I put a lot of good information on creativity, writing, and on my product: The Writer's Interface. It was an expert site but we ceased development of it. Why? It takes tons of time to develop an expert site. The purpose of developing an expert site with lots of free information, as well as information to buy in books, e-courses, and reports is to become dominant in your niche, which is then supposed to translate into being near the top in the search engine results page for your subject area. Such a thing could happen over time. Yet on the down side is that people will browse your rich, expert site and never buy a report or book or course from you. THE SELLING SITE - Why do certain web sites sell well, while other web sites do not sell well your books and information? Now we have switched to a narrow focus selling site called The Writer's Interface.com. We have a single subject on this site with a wonderful product, the best in its field, to sell. This is The Writer's Interface, of course, with over 2000 writing craft tools and structures to aid you the writer in actually writing a professional novel. This is our essence, our service to writers, to give them the writing craft knowledge to really write their novel. But how do you convince strangers like yourself that you have something that will benefit them best of anything out there? SUMMARY - What is your Action Plan? We suggest based on limited experience that writing many free Ezine articles on the subject area of your book or novel is they way to get visitors to a well-constructed home site for your book. It must be a focused, selling style site which combines information and choices to buy or not buy to gain the benefits that happen for readers when they buy and experience your book. Don't waste time and money on elaborate SEO expert sites, certainly not on personal writer blogs, nor on using Google ads. Instead, start with writing free Ezine articles because these enjoy wide and free distribution on the World Wide Web in 2007. We don't guarantee anything said here, though it does come from our personal experience. We give what we think because we are doing it ourselves. COMMENT - What is your experience? What is your purpose? If you are a writer entering the web, or already on it, to market your books and expert information, what then is your strategy? If you have a writer and web strategy, what is it? If you don't, what do you commit to now to develop a Web strategy for marketing your work? What do you need to do also to become a super effective writer who sells lots of books?
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