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Hub You - Screenwriting: All (Hollywood) Stories Follow the Same Pattern: Jaws (1975)
The most amazing small business marketing resource available to all small business owners, by far, is a relevant, logical and practical marketing plan put together by the business owner.Why do I say this? Well, let’s look at the advantages of writing your own marketing plan.a) Marketing is the only thing that drives income to you. b) It forces you to step outside of the day to day running of the business to consider the bigger picture – your bigger picture. c) It requires you to take a critical look at your business and to consider how things could be leveraged to achieve better results. d) You can examine your current marketing efforts and evaluate their effectiveness. e) You can put the systems in place, or adjust existing systems, to track progress against your business
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: pr
Designing a business card is no easy task. You want to make sure that your business card looks unique and well planned. Your business card should stand out and not stick out like a sore thumb. It should make an impression and stand out from the rest. Do not compromise simplicity and style for uniqueness though. It will be in the company of other similar business cards when you hand them out to clients so its best if you think of a way to make yours stand out in the best possible way.The colors you use are important. If you own a legal firm or a bank, then you should use somber colors. Dark colors for the typefaces work well with light colored backgrounds. However, if your company is related to visual graphics and the like then its best that you be as creative as you can be.Your logo should be
All (Hollywood) stories follow the same pattern. After deconstructing more than 100 successful Hollywood blockbusters, we can make this statement with certainty.
Below is a sample of the pattern and a deconstruction of one of Hollywood's Greatest Films.
Jaws (1975) deconstructed
FADE IN: Context: music, underwater, dark, something, lurking…
Antagonism: Jaws attacks the girl in the water.
Meeting the Hero and Allies in their Ordinary World [home]: Martin, Ellen and Michael Brody at home. Hero's Backstory: we bought the house in Fall, now it's Summer; "like you're from New York."
Foreshadow of the Journey: the phone rings…missing person on the beach…gotta go.
Warning: "listen chief, be careful will ya…"
Developing Character: Brody on the beach with the boyfriend.
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: pro
The trend of demand for debt consolidation loans is that a major chunk of UK people opting for consolidation loan comprise of the tenants. There is a reason behind this trend.Tenants are eligible for unsecured loans as these loans do not necessitate submission of collateral security. However, lack of security increases the risk factor in the lending transaction. As a result, unsecured loans usually carry higher APR than secured loans. Credit cards, unsecured car loans, unsecured personal loans, consumer finance, etc carry a high interest rate. So, they are considered to be 'costly' debts. The present lifestyle is such that it demands a substantial monetary reserve for coping up with increased needs and desires and living costs. It is not possible for a common man to fulfil all such needs and des
Below is a sample of the pattern and a deconstruction of one of Hollywood's Greatest Films.
Jaws (1975) deconstructed
FADE IN: Context: music, underwater, dark, something, lurking…
Antagonism: Jaws attacks the girl in the water.
Meeting the Hero and Allies in their Ordinary World [home]: Martin, Ellen and Michael Brody at home. Hero's Backstory: we bought the house in Fall, now it's Summer; "like you're from New York."
Foreshadow of the Journey: the phone rings…missing person on the beach…gotta go.
Warning: "listen chief, be careful will ya…"
Developing Character: Brody on the beach with the boyfriend.
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: pr
Agents have been screaming at me to stop beating the ‘dead horse’ about equity-indexed annuities and the dangers of working with commission-based advisors. Unfortunately, the ‘horse’ ain’t dead…it’s very much alive and kicking. I receive calls or emails from at several people every week with stories that clearly illustrate this point. All of these situations have many things in common and the better you understand them the less you will be at risk.Mr. ‘Smith’ contacted me just a week or so ago. He and his wife are very conservative and near retirement. They have about $1 million in investable assets and their $300,000 home is paid for. Of all this money, less than $30,000 is invested in the stock market with almost all of it being in a super-safe money market account.His email asked me what w
Antagonism: Jaws attacks the girl in the water.
Meeting the Hero and Allies in their Ordinary World [home]: Martin, Ellen and Michael Brody at home. Hero's Backstory: we bought the house in Fall, now it's Summer; "like you're from New York."
Foreshadow of the Journey: the phone rings…missing person on the beach…gotta go.
Warning: "listen chief, be careful will ya…"
Developing Character: Brody on the beach with the boyfriend.
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: pr
You’re filing your first federal tax return as a home business owner, and naturally want to take the home office deductions to which you are entitled. What you most definitely do not want to do is take a home office deduction to which you are not entitled, so you need to understand the difference.The number one rule about qualifying for a home office deduction is that whichever part of your home you use as a home office must only be used by you and must only be used as a home office.A Home Office, And Nothing But A Home Office In other words, if your home office is in the den and you use it as a home office ten hours a day, but then flip the computer into game mode, or turn on the TV to watch the Tonight Show, bye-bye home office deduction.The exception is that if your compute
Foreshadow of the Journey: the phone rings…missing person on the beach…gotta go.
Warning: "listen chief, be careful will ya…"
Developing Character: Brody on the beach with the boyfriend.
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: pr
As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I've preached with fervor for years. This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.For instance, let's say one keyphrase you're working with in your copy is "flat mon
Call to Adventure: finding the body on the beach.
Hero in his Ordinary World [office]: Brody in the office.
Foreshadow of the Adventure: probable cause of death…Shark Attack; the Doctor's call.
Obstacles to the First Threshold: minor characters and police issues that block Brody out of the office.
The World of the Journey: the characters we meet on the way to the shop.
Forced to the First Threshold: some kids are doing a mile long swim for their merit badges.
Interdictor: the mayor tells Brody he hasn't the authority to shut down the beach or "yell shark!"
Foreshadow of the Physical Separation: Alex goes into the water.
Hero Frustrated: Brody watching the water, "chief Brody you are uptight."
Forced to Counter the Interdiction: Jaws attacks Alex; "everybody out…"
Developing Characters and Relationships: the meeting.
Meeting the Shape Shifter: Quint will deliver the head, the tail, the whole damn thing for $10,000.
Seeking Gui
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