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Hub You - Ditch Advertising To Win New Customers
Feel somehow your life is stuck in MS-OFFICE – The reality of life for MBAs is Excel or PowerPoint , I heard Google is catching up at campus. Having gone through this myself, (I am still not out of it!), having had the nightmare of freshly minted MBAs reporting to me every year ( 90% of MBAs in their first job believe that their first Boss in Incompetent) and struggling to manage their transition to reality, guess I am now in a position to give some Gyan on assessing your job and career moves. I crystallized these thoughts while di
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. E
The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels.The 1,000-word article, "Now showing very near you...", makes a strong case for digital signage networks and advertising as well as other out-of-home media. In the article, Semuels identifies digital video recorders as a major culprit in diluting the frequency with which traditional television commercials are viewed. As a result, advertisers are hun
We live in an age of overexposure. We are exposed to all types of marketing messages of every kind from every type of business imaginable. Can you think of how many sales messages an average person gets exposed to every day? These promotional messages are on billboards on the road side, inside trains, buses, they are on TV and radio, they are in newspapers, on leaflets that are being out by kids in the street and so on.
Thousands of such advertisements and promotions during any average day are trying to sell you some thing. No wonder the cooperation is not getting easier for any type of business. it is getting harder by the day.
But that is true only if you are using the same old tactics every one else is using to attract customers. In this age information overload, people are increasingly relying on the power of peer recommendations. If I am looking for a new computer, I will ask for a recommendation from a friends who knows about computers. The same goes for other things as well.
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. El
Style, durable, fun and affordable is all about Indoor and Outdoor area rugs of today that are in trend. They have been rebel for outdoor decor and they are ideal for your home’s “inner-self” as well! Today our choices are just not limited to gritty, weather beaten mats and tired old Astroturf squares for our patio or poolside area. Now options are available for dressing up your outdoor areas with panache or go for even more casual feel.You can try a western theme for your barbecue, may be think about a patriotic feel for the fou
Thousands of such advertisements and promotions during any average day are trying to sell you some thing. No wonder the cooperation is not getting easier for any type of business. it is getting harder by the day.
But that is true only if you are using the same old tactics every one else is using to attract customers. In this age information overload, people are increasingly relying on the power of peer recommendations. If I am looking for a new computer, I will ask for a recommendation from a friends who knows about computers. The same goes for other things as well.
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. E
"It has long been an axiom of mine that the little things are infinitely the most important." Sir Arthur Conan Doyle (1859-1930), British novelist and author of the Sherlock Holmes seriesThe smallest little things we do in our business can mean the difference between positive and negative buzz.On a recent trip to the mall, I stopped for a frozen yogurt snack at a TCBY stand. When I asked for a cup of tap water to accompany my yogurt, the counter person said, "I'll have to charge you 25 cents for the water." When I did a d
Thousands of such advertisements and promotions during any average day are trying to sell you some thing. No wonder the cooperation is not getting easier for any type of business. it is getting harder by the day.
But that is true only if you are using the same old tactics every one else is using to attract customers. In this age information overload, people are increasingly relying on the power of peer recommendations. If I am looking for a new computer, I will ask for a recommendation from a friends who knows about computers. The same goes for other things as well.
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. E
In the post-quota era, India and China are emerging as the major hubs for global apparel sourcing, mainly to U.S.A. and the European Union.There are several factors which led to this development. The vast size of the Indian textile industry and its competitiveness make it one of the world’s leading apparel exporters. India has vast sources of raw materials. Labor costs are low in India. Indian traders have a wealth of entrepreneurship, designs and experience, which enable them to produce and apparel of high quality. Changes in th
But that is true only if you are using the same old tactics every one else is using to attract customers. In this age information overload, people are increasingly relying on the power of peer recommendations. If I am looking for a new computer, I will ask for a recommendation from a friends who knows about computers. The same goes for other things as well.
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. E
Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped?We don't know what we don't know. With just an addition or two of proven marketing/promotion techniques, you can uplevel you business for its fullest success. Put a check next to the methods you haven't done or that may be incomplete.Ten Promotion How-to's Checklist_____1. Know your "defining statement" to attract new clients verbally and through email. Clients don't buy degrees or titles, they want
If you are a business struggling to attract new customers then probably you know the cost of customer acquisition already. Else you would have gone out, advertised and got all the customers you would ever need.
McKinsey, the top management consultancy estimates that the cost of acquiring a new customer is 7 times higher than retaining an existing customer. But what I am about to propose can reduce the cost of acquiring new customers to almost zero. Will that help your business?
Mind you, this is a tried and tested method. When I asked my barber to try this, he laughed. A few weeks later he was not laughing.. he was planning to expand because he started to see possibilities. Here is what he did.
He started to offer incentives his existing customers to recommend his friends. Existing customers had been using his services for years and were clearly very happy with what they were getting. So they had no problem recommending friends. The incentive he offered was either a percentage off or completely free service depending on how many recommendations were made. Would you want to get a free hair cut just for passing phone number of a friend to your trusted barber so he cou
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