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You are here: Home > Writing and Speaking > Writing > Put Your Writing On A Diet: Strategies For Leaner Communication |
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Hub You - Put Your Writing On A Diet: Strategies For Leaner Communication
List Building - Why You Have to Build a List to Leverage Your Traffic Positive StatementsIf you want to increase the flow of traffic towards your website, you need to be very careful about the list of email addresses to which you send the promotional emails. This list is very important. Building this list can rightly be considered as the most important part of your email marketing campaign. If the list consists of the email addresses of people whom you know are included in your target market, the chances are great that your email marketing campai Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communic Seeking Good Finance Advice It’s no coincidence that edit and diet are spelled with the same letters. Success in either case requires cutting some things and keeping others.All of us stand in need of some constructive and sound finance advice from time to time. When we need some counsel on how to deal with a given financial matter, there are several resources that we can go to and get some reliable responses. Here are some suggestions of where you can seek out advice on finances when you need it.Depending on the nature of the question you have, you may be able to discuss it with a trusted friend or family member who is Here are some professional editing tips to help you keep your writing lean and your readers interested. Eliminate Unnecessary Words The most important thing to remember when editing is that every word leads the reader. Since people generally want the most direct route, cut every word or sentence that wanders, meanders or leads to a dead end. Consider this weighty sentence: I’ve noticed that one project that I and many other people undertake during the winter months is rededicating themselves to an exercise program for such reasons as to get in shape, improve their health and have a good time. A bit of editing trims the fatty passage to: Many people rediscover exercise as a way to get fit and have fun during the winter. I’ve retained the key message, but eliminated extra words that make the original sentence feel like a workout. If you’re not sure which are the unnecessary words, look for “I” statements - I’ve noticed, I and many others, etc. These can often be eliminated without losing the meaning of the sentence. Cut words that are repetitive or that state something obvious. Winter months becomes winter; exercise program becomes exercise. Be aware of calorie-dense language. Phrases like in spite of the fact and because of the fact make your writing feel heavy. Substitute although and because to keep your writing lively and your reader engaged. Use An Active Voice Active voice means beginning a sentence with the subject rather than the verb; identify the person first, then the action. Instead of saying that a meeting was held or an award was received, say we held a meeting or we received an award. Active voice is important because our brains automatically create mental images of the words we read or hear. (Don’t think of an orange elephant. See what I mean?) It’s easier for readers to follow what was done if they know first, who did it. Which of these statements do you prefer? A resume writing workshop was conducted by our training department. Our training department conducted a resume writing workshop. A presentation on motivating employees was given by Chris. Chris gave a presentation on motivating employees. I’ll wager my orange elephant that you chose the second sentence in each pair. The power of the active voice. Use Positive Statements Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communica Reasons To Invest In Mumbai Property Market inter months is rededicating themselves to an exercise program for such reasons as to get in shape, improve their health and have a good time.India is the largest country of south Asian region. Its economy has shown a constant upward trend in the last decade or so. Most of this gain in economy is started after India emerged as one of the I.T giant of the world. The positive effects of this development in economy of the country are perceptible in every business sector including the property market. Mumbai, which is acknowledged as the commercial capital of the India, has gained the attention of the A bit of editing trims the fatty passage to: Many people rediscover exercise as a way to get fit and have fun during the winter. I’ve retained the key message, but eliminated extra words that make the original sentence feel like a workout. If you’re not sure which are the unnecessary words, look for “I” statements - I’ve noticed, I and many others, etc. These can often be eliminated without losing the meaning of the sentence. Cut words that are repetitive or that state something obvious. Winter months becomes winter; exercise program becomes exercise. Be aware of calorie-dense language. Phrases like in spite of the fact and because of the fact make your writing feel heavy. Substitute although and because to keep your writing lively and your reader engaged. Use An Active Voice Active voice means beginning a sentence with the subject rather than the verb; identify the person first, then the action. Instead of saying that a meeting was held or an award was received, say we held a meeting or we received an award. Active voice is important because our brains automatically create mental images of the words we read or hear. (Don’t think of an orange elephant. See what I mean?) It’s easier for readers to follow what was done if they know first, who did it. Which of these statements do you prefer? A resume writing workshop was conducted by our training department. Our training department conducted a resume writing workshop. A presentation on motivating employees was given by Chris. Chris gave a presentation on motivating employees. I’ll wager my orange elephant that you chose the second sentence in each pair. The power of the active voice. Use Positive Statements Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communic Why Text Links In The Middle Of The Article Will Sell Like Crazy hing obvious. Winter months becomes winter; exercise program becomes exercise.We have already discussed in earlier articles the impact of the resistance folks usually develop when they realize that somebody is trying to sell them something. In fact many times people may resist purchasing something that they actually need and have been looking for.That is why it makes a huge difference finding a way to sell which does not look like selling, which means that your prospect drinks it all in without creating the usual barriers of res Be aware of calorie-dense language. Phrases like in spite of the fact and because of the fact make your writing feel heavy. Substitute although and because to keep your writing lively and your reader engaged. Use An Active Voice Active voice means beginning a sentence with the subject rather than the verb; identify the person first, then the action. Instead of saying that a meeting was held or an award was received, say we held a meeting or we received an award. Active voice is important because our brains automatically create mental images of the words we read or hear. (Don’t think of an orange elephant. See what I mean?) It’s easier for readers to follow what was done if they know first, who did it. Which of these statements do you prefer? A resume writing workshop was conducted by our training department. Our training department conducted a resume writing workshop. A presentation on motivating employees was given by Chris. Chris gave a presentation on motivating employees. I’ll wager my orange elephant that you chose the second sentence in each pair. The power of the active voice. Use Positive Statements Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communic What are The 5 Magic Keys to Skyrocket A Home-Based Business? is important because our brains automatically create mental images of the words we read or hear. (Don’t think of an orange elephant. See what I mean?) It’s easier for readers to follow what was done if they know first, who did it.You are interested in working from home by running your own home-based business. However, you are not sure what business opportunity to become involved with. The good news is that now you can relax! You are about to discover the 5 magic keys that you need to find a proven home-based business opportunity that can make you wealthy! Let's discover what these 5 magic keys are.Why do we need these 5 keys? It's simple! Because using them together, they can m Which of these statements do you prefer? A resume writing workshop was conducted by our training department. Our training department conducted a resume writing workshop. A presentation on motivating employees was given by Chris. Chris gave a presentation on motivating employees. I’ll wager my orange elephant that you chose the second sentence in each pair. The power of the active voice. Use Positive Statements Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communic How To Build Wealth - 2 Key Steps That Will Change Your Life Positive StatementsHave you just come to accept that debt is here to stay, it’s part of your life and that you can’t live without it?DON’T BELIEVE THIS LIE!There is a reason why the rich get richer and the poor get poorer but it’s probably not for the reasons you think. A recent study released by the American Payroll Association revealed that “…65% of Americans are dependent on their next paycheck to meet current living expenses.”Is this you, living payche Positive wording prevents confusion. This is especially important if you are trying to make a specific impression or compel your reader to take action. If I write use positive statements, you know exactly what I want you to do. If I write don’t use negative statements, I’ve told you what not to do, but I haven’t told you what to do instead. Don’t send press releases to this department leaves me wondering where to send them. Send all press releases to the news department tells me where to send and where not to send my press releases. I’m not suggesting that all written communication should express a positive sentiment. The sentence that you just read is a negative sentence. What I am suggesting is that you substitute positive wording whenever possible. Although editing and dieting are alike in some ways, editing is actually much easier than dieting. Dieting requires careful attention to calories, portions, hunger, habits and lifestyle. Editing requires careful attention to only one thing. Your reader.
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