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Hub You - How To Started In The $64 Billion Dollar Speaking Industry
Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out?The only solution is to create a Unique Personal Brand.What is a personal brand?A unique personal brand is a word or phrase that describes you. It is what sets you apart from every other internet business owner.Some people have been fortunate enough to create a following for their own name, while others are associated with a website, line of business, or marketing strategy.What it represents is your Unique Selling Proposition (USP) on a more personal level.How do I create a unique personal brand?Creating a personal brand does not need to be difficult, but it does require a lot of thought. You will want to create something that will be attached to you for years to come so choose carefully.Start out by writing down all your best qualities. Then write down all the things you like to do. Eliminate all the things that you would not want associated with a business person.Next ask a selection of your family and friends what
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most s
Several times a year, I hear someone complain about the development of farm land in our area. These complainers consider it a crime that so much of our farm land has been converted to housing, business, shopping, etc. They seem to consider the farmers and developers to be criminals.If you want to know why so many farmers have sold out to developers, allowed the land to grow houses instead of crops and left the farm life that their families enjoyed for generations – read on. Do you know why more and more farms are growing houses, stores and filling stations instead of cows, corn and potatoes? Do you know where the farmers went? Well, my father and I are farmers that left the farm. Most of our neighbors have too. Most of us still live in the area; we just don’t farm any more.Few people understand the farming they espouse as so charming and worthy. It was long hours, hard work and little or no pay. Most farmers had less money at the end of the year, after expenses, than those who clerked in stores. Some years the earnings were less than costs, too many years in fact where even the best farmers lost money and had to sell land to survive.Although entire farms were lost in the
That’s right… 64 billion dollars! Yes indeed, there is a ton of money to be made, and I’m sure you wouldn’t mind getting your fair share of the pie!
However, before you ever dazzle your first audience, before you take the industry by storm, before you even pick up your first microphone -- one of the most critical things that you must really grasp is the fact that you are entering into a business, not a hobby, and your success will be hugely impacted or derailed by your ability or inability to treat it as such. It is equally important to be aware that a huge investment of your time, energy, finances and attention will be required. And, as is the case with any industry, all the potential pitfalls, traps, and people of questionable character, will inevitably come into play. Adequate time and commitment will also be key requirements for taking your business to the level you’re looking to achieve.
My personal recommendation, as you embark on your journey to “speak”, is to always remain true to the vision you have in your heart for the type of speaker you want to be. I believe in what’s known as the “Model Impetrative”, which is simply identifying someone that’s already doing what you’re working toward, at the level you’re striving to do it -- someone whom you may use as a model of excellence. Now, I’m not suggesting that you attempt to duplicate another, but I would strongly advise you to use someone you admire as your guide, while your own greatness and uniqueness continue to unfold and develop. Ultimately, much of your success will be determined by your ability to cultivate your own unique style, not by becoming a carbon copy of another. So, whether you’ve become attracted to this career path after witnessing someone else on stage and thinking to yourself, “I can do that” -- or perhaps, after attending a dynamic training session and visualizing yourself conducting -- although I commend you on your resolve to take action, it may not be the wisest decision to up and quit your current job… just yet. Firstly, invest the time to research, familiarize, and educate yourself about the pros and cons of the speaking industry, to be absolutely certain that you’re making an informed decision before moving forward.
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most sp
A company brochure is one of the basic tools in your marketing kit yet so many companies struggle to create an effective brochure that delivers a return on investment for the business.Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been operating for 50 years. Their clients are primarily farmers. Furthermore, through smart service and marketing Grant Sheds continues to earn a price premium in an increasingly commodities market. Their company brochure is one link in that chain.I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!You can view a PDF version of the brochure by clicking this link
My personal recommendation, as you embark on your journey to “speak”, is to always remain true to the vision you have in your heart for the type of speaker you want to be. I believe in what’s known as the “Model Impetrative”, which is simply identifying someone that’s already doing what you’re working toward, at the level you’re striving to do it -- someone whom you may use as a model of excellence. Now, I’m not suggesting that you attempt to duplicate another, but I would strongly advise you to use someone you admire as your guide, while your own greatness and uniqueness continue to unfold and develop. Ultimately, much of your success will be determined by your ability to cultivate your own unique style, not by becoming a carbon copy of another. So, whether you’ve become attracted to this career path after witnessing someone else on stage and thinking to yourself, “I can do that” -- or perhaps, after attending a dynamic training session and visualizing yourself conducting -- although I commend you on your resolve to take action, it may not be the wisest decision to up and quit your current job… just yet. Firstly, invest the time to research, familiarize, and educate yourself about the pros and cons of the speaking industry, to be absolutely certain that you’re making an informed decision before moving forward.
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most s
Today ADT is the world's largest and perhaps the best-known alarm monitoring company. ADT's customer support includes residential homes, shops, banks, offices and government buildings. The wireless intruder alarm system is an extremely safe method of alarm communications.Whether you are at home or outside, ADT alarm monitoring service along with highly prized wireless security alarms provide guaranteed protection from any danger. When the wireless home security alarm is set off, you will instantly be telephoned by an alarm monitoring expert at one of the 5 alarm monitoring centres of ADT, who are available day and night for your comfort and the protection of your home and business.As an approved ADT dealer, ADT monitored alarm systems provide protection from burglary, fire, carbon monoxide, medical emergencies, flooding, water leaks, and low temperatures inside your home. By using ADT wireless alarm systems, you can have your house alarms monitored by ADT security services even when the power goes out as the ADT home security alarms have a backup battery that will last 24 hours.# Monitored for Police response # Full comprehensive maintenance and monitoring # Wir
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most s
As with any print material, brochures are made to attract more people to venture into your business establishment. Brochures are utilized and designed to do just this. It also duals in purpose, one of which is to inform your target audience of business’s offering of products and services, and the other to increase sales.The latter is the most pressing need for any business to flourish. The use of brochures as an advertisement material is a key strategy in order to generate positive results and responses. These responses are ideally to motivate the target audience to make a purchase, to visit the store and peruse through your products and services.Brochures contain a relatively, significant amount of information that can encourage your audience to inquire, visit your business establishment and buy. Brochures can go to a certain extent to explain and communicate to readers the values and importance of such products and services.The Shape of Standard Brochures Standard brochures may feature your establishment and the services it provides. It may contain information as to your company’s philosophy, further differentiating your products and services from others. It may al
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most s
Most people in business realize that their businesses evolve and they often find their old customers do not fit their new business model. They find that these old customers take more time to service and therefore are less desirable from a profit standpoint. Even considering all the loyalty of the past these long-time customers are often slighted by expanding businesses, but why?Well recently in a conversation with an Internet Entrepreneur he said he had an old customer, the best ever in fact. The customer still represented over 3.5% of his total volume. But the entrepreneur said this customer is over here, drawing a red dot on the far left hand margin of a legal pad and the rest of the customers 99% of them in fact are over here and then drawing another red dot near the right side margin to illustrate the point.The Entrepreneur said that he had to design his business for the 99% and focus on them and sheetcan the most loyal customer of all. He explained that today he had spent hours burning time to help the one individual old time customer. Well I said consider that if the one customer is 3.5% percent of the business then it is not one customer but actually 3.5 customers and cou
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tuning a strategy to capitalize on the opportunities available. Failure to create and execute a plan contributes greatly to the vast number of speakers who quit in their very first year in the business. You MUST have a plan… and execute it!
6. Develop Your Skills – One of the greatest teachers on the planet is experience. Speak as often as you can! Join organizations like Toastmasters International (www.toastmasters.org), which is a place where you can develop your speaking skills and obtain valuable feedback on how to improve them. It’s also great for seasoned speakers because you always want to keep your skills sharp. Toastmasters will help keep you on your “A” game. Also important for developing your skills, is to implement a Daily Regimen Program for personal success (go to www.ChrisGloss.com to pick up the best selling audio, the “Daily Regimen Program”). Read at least one book a week, about the industry. Listen to CD’s in your car about the industry, or your specific niche. Always strive to improve your skills.
7. Develop a Complete Promotional Package – Business cards, One Sheet, demo CD or DVD (showcasing your skills as a speaker), audience feedback, pictures (professional shots), a well written bio, news clippings, testimonies, website, and book. Do not allow not having these things to stop you from speaking! Some of these essentials take time to acquire and will change several times throughout your career. So, “don’t despise small beginnings”, just do your best to upgrade everything to professional standards as soon as possible. Please be sure to comprehend what I am telling you here, do not allow not having these tools readily available, to stop you from speaking -- however, be sure to acquire them as soon as possible: they are very important and will be key requirements as your business/career starts to take off.
8. Create a Buzz – Start speaking as often as possible. Even if you have to start speaking for free, do it, just do it with a “fee mindset”. Remember, free speeches do not equal zero income because although you are not charging a speaking fee, you do reserve the right to collect contact information, testimonies, sell products and market future events. Another way to create a great buzz is by writing articles and submitting them to newspapers, magazines and websites. Also, be sure to send out press releases whenever you speak. Let the whole world now you have arrived! Don’t be afraid to be controversial, as this can afford you a ton of publicity and in some cases publicity is better than advertising… plus it’s free! The point is to go all out… get people talking about you!
9. Record Yourself – You should always record your events, as videos and audios can prove to be valuable assets, and extremely effective promotional pieces for your products. There will be times when you speak for an organization without a speaking budget, which is fine, but if they have the ability to record video/audio, that will be your compensations. Note: Always be sure to keep the master copies, this will allow you to turn that speech into a product to sell.
10. Create Strong Alliances – You can not and will not be able to undertake this business alone! You will need a professional team, as well as coaches to help you navigate through the opportunities and challenges you are certain to encounter in this $64 Billion Dollar Industry. You will need a Marketing Coach, Brand Coach, Life Coach, Skill Coach, Business Coach, Spiritual Coach and a Possibility Coach. As you can imagine, it can b
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