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Hub You - A Novel Way to Get An Innovative Product to Market
The mystery shopping business is very new in most parts of the world with only a handful of mystery shopping companies working mainly in larger towns and cities, and invariably targeting major business corporations, while neglecting smaller, local firms, most needing their service.That's an awfully big gap in the market! An awful lot of business going to waste!You can plug the gap by operating a mystery shopping business in your area with just two or three clients and a few well paid
The last time I saw this lady she was positively glo
Myths and realities, how does a job seeker tell them apart? Unfortunately for the unsuspecting job seeker, if he or she treats the myth as if it were a reality, they will waste precious time, money and energy heading in the wrong direction. Lets examine a few of the current myths concerning the mysterious world of looking for work.Myth 1 – We are now entering a revolutionary period where we are witnessing the end of jobs. Reality is that jobs are here to stay. It is careers that are in jeopa
During lulls in the action I walked the floor and did a bit of networking. I had the good fortune to meet a woman, standing at the smallest, most sparsely merchandised booth in the show. As we chatted she opened up to me about what her goals were for her product, at this time and at this expensive, high-end show.
Her display consisted solely of a single prototype of her invention. She had no packaging, no graphics, no branding, none of the elements present in glowing abundance at every other booth on the trading floor. She was also scared. Her expressed fear was that she would be dismissed as a dreamer for attending such an event with no bullets in her gun.
Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.
Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.
The last time I saw this lady she was positively glow
A paycheck calculator promises to relieve at least one part of a company’s payroll gripes. A paycheck calculator does the payroll computations, deductions and filing for any business.Paycheck calculators are to found online, and claim to be able to eliminate delays, save money and help companies to be in control of their payroll processing. Moreover, these online paycheck calculators provide highly advanced computational features that include the printing of paychecks. There are a variety o
During lulls in the action I walked the floor and did a bit of networking. I had the good fortune to meet a woman, standing at the smallest, most sparsely merchandised booth in the show. As we chatted she opened up to me about what her goals were for her product, at this time and at this expensive, high-end show.
Her display consisted solely of a single prototype of her invention. She had no packaging, no graphics, no branding, none of the elements present in glowing abundance at every other booth on the trading floor. She was also scared. Her expressed fear was that she would be dismissed as a dreamer for attending such an event with no bullets in her gun.
Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.
Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.
The last time I saw this lady she was positively glo
With the lack of nurses in the United States and Canada, hiring has actually extended to the international scene. There are hospitals and companies that have started recruiting from the Philippines, South Africa, United Kingdom, Canada, Australia, New Zealand, India and others.If you are from one of these countries and are interested in working in the US or Canada as a traveling nurse, there are certain credentials that you will have to meet. You have to be a graduate from a 3-year general n
Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.
Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.
The last time I saw this lady she was positively glo
Today I ate in a restaurant and the server messed up my order.There’s nothing new about that; it happens to me all the time.Despite the fact that I repeat myself to make sure I’ve been heard, I still get ice with my Diet Coke, no lemon or lime, and regular, high octane, sugared cola instead of the calorie free.But there’s one failing on the part of a server that is unforgivable.It is bringing all of the meal’s courses at the same time.Take a little quiz with me.is lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.
Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.
The last time I saw this lady she was positively glo
I received a powerful testimonial from a client. I often receive nice letters after my presentations, but this note stood out as exceptionally genuine, specific and sincere. I read it twice, and that got me thinking.I write ‘Thank you’ notes every week to colleagues, suppliers and friends. Perhaps you do, too. But how many of my notes – or yours – pack such a positive punch?I thought, ‘If I am going to take the time to send a note, why not write one that really stands out?’So I
The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.
Now this is a great step for her but she realizes she has a long way to go before she closes a license deal. I know this after several days of exposure to this woman, if the deal does not happen I will see her at this or another show down the line with a fully branded product ready for sale. She will not stop until she achieves her goal.
My consulting firm looks at hundreds of new invention and product submissions each year. We actually engage about a dozen in an average year. A very high percentage of the items we pass on nevertheless have real commercial merit. What they invariably lack is a person such as the lady I have described in this article.
The ability to take an alternative path, expose your idea to a critical marketplace and take a risk is what separates successful entrepreneurs from dreamers. The word “no” is something all of us dread hearing. And yet, overcoming “no” is the hurdle every entrepreneur must learn to accept, understand and handle. I tell my clients, “no just means not today”.
I meet many people who simply give up. Their reasons, really excuses, are endless. I could not raise the money. I was misled. I have three kids. My partner took off with t
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