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Hub You - Don't Be Satisfied With Your First Draft
Document management can mean many things to many people, and can serve a variety of purposes. The intention of this article is to list the components involved in document management
In my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was
You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.
But what should you say? When you have just a few words, what's the best message?
One of the ways I employ to help me with this task is to first weed out what I DON'T want to say.
I'll write a number of different opening sentences for an email, for instance. Then I'll start hacking away at the ones that don't carry the right message, or that carry the right message badly.
Knowing you're going to cut away the bad versions, it's easy to start a flow of different lines. You're not under pressure to make every line brilliant, because yo
Whatever happened to the concept of “placement?” I can remember, in the not too distant past, talking with client organizations about “selection and placement.” They still talk about
But what should you say? When you have just a few words, what's the best message?
One of the ways I employ to help me with this task is to first weed out what I DON'T want to say.
I'll write a number of different opening sentences for an email, for instance. Then I'll start hacking away at the ones that don't carry the right message, or that carry the right message badly.
Knowing you're going to cut away the bad versions, it's easy to start a flow of different lines. You're not under pressure to make every line brilliant, because y
One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.1. Seek out affiliate products
I'll write a number of different opening sentences for an email, for instance. Then I'll start hacking away at the ones that don't carry the right message, or that carry the right message badly.
Knowing you're going to cut away the bad versions, it's easy to start a flow of different lines. You're not under pressure to make every line brilliant, because y
Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that m
Knowing you're going to cut away the bad versions, it's easy to start a flow of different lines. You're not under pressure to make every line brilliant, because y
All Big Resorts have peak seasons and during these peak seasons they receive the bulk of their business from very high paying customers. But what can a resort do during the non-peak
This process also applies a very useful discipline; it makes you write down a large number of different lines, different options.
This, in itself, is a good thing.
Far too often, particularly when under the pressure of deadlines, we make do with the first opening that jumps to mind. Unless you are a full-time genius, that first thought is unlikely to be the best one.
Listing, and then eliminating copy lines makes you think. It makes you stop and really consider what it is you really should be saying.
Better still, it makes you self-cri
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