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Hub You - Four Roadblocks to Persuasive Communication
How about that headline: Internet Marketing Secret Revealed...sounds like I used to be a copywriter at some point, doesn't it? (I was.)So, what's this thing that's so great that it deserved an exclamation point in its title?Actually, you're reading it right now. It's article writing done right.Let me back up. Naturally when one thinks about internet marketing one conjures up images of squeeze pages and opt in lists and autoresponders...and on and on...in fact internet marketing is it's own category of business...and to do it right you need to know what all of those things are and pronto!All of the things I mentioned are GREAT at fulfilling the AUTOMATED PART of the marketing proc
1. The message is
1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.2. Train your employees as a team instead of just individuals. Everyone must do their job in order for the others do theirs.3. Make people feel like it's their idea to buy, they will be less hesitant. Tell them in your ad "You're making a smart decision for buying our product".4. Promote yourself as well as your products. Write articles, ebooks, reports, etc. When you endorse products, people will think your statement is credible.5. Show your prospects a group of testimonials that stand up for your product. People are more likely
The fastest way to alienate your clients, employees and business partners is to write poorly—and defend your position. Here are some “communication dead ends” that could make or break your relationships and business goals.
It all started when I received a most disturbing ezine from a highly respected marketing strategist and author…
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is
I’ve been asked just about every question related to using the mail stream better, smarter and with a greater degree of success. I always lean back on three reactions a direct marketer must trigger, simply to gain opportunities: An action of “Yes, I’ll buy” or “I’m interested in more” or “Not now, but maybe later”… each are about hitting the key emotions to move the mail recipient to act. Yes, action! A.C.T.I.O.N... just like the cheer often witnessed at a sporting event, but for the DM’ers of the world... it’s bliss.DM euphoria can be achieved by putting timely efforts into a succinct package that compels the recipient to act. So, you might ask yourself, “How can I ensure that I’m covering these el
It all started when I received a most disturbing ezine from a highly respected marketing strategist and author…
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is
Many people understand the inherent issues in free markets with corruption, mob style attacks on competitors and the need to protect consumers from fraud and theft. In our nation we have regulations on business that often are too restrictive for us to continue to call our economy one of Free Markets.Those who defend such intervention and lambaste the laisse faire motif say things such as; “If economic markets were free, the government wouldn't interfere. If the markets were manipulated, the government would interfere.”Pardon my French but that is absolute BS, Government interferes in free markets every day, thus manipulates them. The regulators un-level playing fields that give an edge to Corp
It all started when I received a most disturbing ezine from a highly respected marketing strategist and author…
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is
I met a single mom at a writer's bootcamp. She regaled me with stories about writing books on frugal cooking, life inside a cult, a mystery novel, and romance novels. They were all different markets so I suggested she select a single topic - and spin off intermediate and high-end products - before jumping into another market.The example I cited was Harry Potter. J.K. Rowling writes sequels and is raking in multi-millions of pounds in royalties from movies, DVDs, memorabilia, etc. The secret to her success is she returns to the Goose that Lays the Golden Egg.Which was the opposite direction my writer friend took...She was going lateral instead of deep. A costly mistake. She spread hersel
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is
Cashing in your structured settlement is an option that you may have. By cashing in the funds that you are being paid through a structured settlement, you will be getting the funds that are owed to you in a lump sum. Not all of the funds have to be cashed in, nor do you have to do this at any time that you are getting payments. The benefit of cashing in is simple. You can get a larger payment all at once. Yet, this is not always the best option that you can choose. Therefore, if you are considering it, make sure that you pay attention to the details as well as the benefits and disadvantages of cashing in.How Cashing In HappensTo cash in, or sell your payments is to have a thir
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to
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