Tags |
|
|
Links |
|
|
Hub You - The Lost Art Of Fundamental Copywriting
Accepting credit card payments through your website is an absolute essential part of doing business on the Internet. If you're not accepting online credit card payments and processing orders online, you're losing a massive amount of business. Studies have shown, you can increase your online sales up to 400% simply by accepting credit cards. In addition, by offering a combination of payment options, you can increase your sales even further.With today's advanced technology, you can start accepting credit card payments through your website almost instantly (depending on the service you select). Preparing your website to process orders online can be as simple as pasting some HTML code within your web page.There are many professional companies online that will enable you to accept credit card payments through your website without a merchant account. These companies are known as third p
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful exa
Once you’ve got an affordable web site hosting plan, you should do a final check that it includes everything you need for your website. Below is a rundown of the main things to look for.Disk space and data transferRemember – disk space is the quantity of data (such as HTML files and images) that can be stored on the website, but data transfer is the quantity of data that is allowed to be transferred from the website. Most web hosting providers, even on affordable web site hosting plans, allow you to upgrade your website’s disk space and data transfer allowance as you need it. If this is the case with your web host, you shouldn’t worry too much about knowing exactly what disk space and data transfer allowance you need straight away.Operating system and programming toolsThere are two main web hosting options when it comes to operating
I'll let you in on a little secret. If you master the fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's the essence of the AIDA formula. Here's a perfect example of the type of fundamental copywriting I'm referring to:
Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to be the best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doubles the industry standard! The best part about it was that I did not even need to be at the shop!
It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through all the trial and error that I did. You don't have to make the same costly mistakes, or jump into things with blinders on. I can show you what to do every step of the way.
Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your shop more profitable, I can help.
As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about all the aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave to the business, working long hours with lots of stress. ARE YOU ONE OF THESE?
I CAN HELP!
Using my systems, strategies, and techniques, you'll be able to handle all the complicated business aspects of running a repair shop...without all the stress the other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.
YOU CAN LEARN FROM MY EXPERIENCE!
My cutting-edge systems are the same systems that have allowed me to build my own shop into a model for the automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
BUT IS IT FOR ME?
YES! Whether you're just one guy starting out in your own small shop, or a larger shop with 6 or 7 bays and 20 employees, my system will work for you!
I have designed this system to be step by step, and at the same time be flexible for you and your style. No "cookie- cutter" approach here. These are real world, proven techniques, that I used myself, in my own shop!
WHAT DO I DO NEXT?
You simply have 2 choices.
First you can keep doing the same things that you have been doing, and hope that you will stumble onto the answers before you get burnt out and go broke.
Or you can simply check out the rest of my website (link to about Rob page) and see if I'm the kind of person that you would like to work with.
I can guarantee you that if you are serious about improving both your business, and your quality of life, I can help you get there. And the best part about it is we can have fun doing it!
LISTEN TO MY FREE TELESEMINAR:
"How To Make A Million Dollars A Year With Your Auto Repair Shop While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen To What My Clients Are Saying About My Program"
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful exam
Alternative investments can not only reduce the risk of your portfolio they can also enhance its overall reward.With stock markets looking vulnerable as high oil prices and stuttering global growth, investors are turning to alternative investments.Here we will look at high reward one that can produce triple digit gains and can reduce the overall risk of your portfolio, so lets get started.DefinitionThe term alternative investments typically refers to hedge funds, private equity investing, high return mutual funds and a selection of non-traditional investments such as land, wine, timber, art, precious metals gems and a variety of collectables.Portfolio diversificationThe concept of spreading risk among a variety of assets but was reduced to a mathematical formula in 1952 by Harry Markowtiz.Markowitz considered how ALL the different investments in
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to be the best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doubles the industry standard! The best part about it was that I did not even need to be at the shop!
It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through all the trial and error that I did. You don't have to make the same costly mistakes, or jump into things with blinders on. I can show you what to do every step of the way.
Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your shop more profitable, I can help.
As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about all the aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave to the business, working long hours with lots of stress. ARE YOU ONE OF THESE?
I CAN HELP!
Using my systems, strategies, and techniques, you'll be able to handle all the complicated business aspects of running a repair shop...without all the stress the other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.
YOU CAN LEARN FROM MY EXPERIENCE!
My cutting-edge systems are the same systems that have allowed me to build my own shop into a model for the automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
BUT IS IT FOR ME?
YES! Whether you're just one guy starting out in your own small shop, or a larger shop with 6 or 7 bays and 20 employees, my system will work for you!
I have designed this system to be step by step, and at the same time be flexible for you and your style. No "cookie- cutter" approach here. These are real world, proven techniques, that I used myself, in my own shop!
WHAT DO I DO NEXT?
You simply have 2 choices.
First you can keep doing the same things that you have been doing, and hope that you will stumble onto the answers before you get burnt out and go broke.
Or you can simply check out the rest of my website (link to about Rob page) and see if I'm the kind of person that you would like to work with.
I can guarantee you that if you are serious about improving both your business, and your quality of life, I can help you get there. And the best part about it is we can have fun doing it!
LISTEN TO MY FREE TELESEMINAR:
"How To Make A Million Dollars A Year With Your Auto Repair Shop While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen To What My Clients Are Saying About My Program"
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful exa
Unless you start doing “it” today, all the quality checks in the world won’t save your company from a major stumble. "It" is right speech. As a quality manager, I like to imagine that if everybody does their job and quality is high at every stage in the production process, I’ll enjoy a smooth operation and get satisfied customers as a result. But experience has taught me that a mean spirit can infect and poison the work place when people don’t watch what they say.Mean comments by coworkers about managers, snide asides about other employees, managers who gossip about recently terminated employees, supervisors who don’t communicate managements intentions, unnecessary secrets, and people who just won’t listen are all examples of “wrong speech.” When you take a few sturdy seeds of discontent here, and add a bit of angry manure over there, pretty soon you have the good workers quitting, every
As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about all the aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave to the business, working long hours with lots of stress. ARE YOU ONE OF THESE?
I CAN HELP!
Using my systems, strategies, and techniques, you'll be able to handle all the complicated business aspects of running a repair shop...without all the stress the other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.
YOU CAN LEARN FROM MY EXPERIENCE!
My cutting-edge systems are the same systems that have allowed me to build my own shop into a model for the automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
BUT IS IT FOR ME?
YES! Whether you're just one guy starting out in your own small shop, or a larger shop with 6 or 7 bays and 20 employees, my system will work for you!
I have designed this system to be step by step, and at the same time be flexible for you and your style. No "cookie- cutter" approach here. These are real world, proven techniques, that I used myself, in my own shop!
WHAT DO I DO NEXT?
You simply have 2 choices.
First you can keep doing the same things that you have been doing, and hope that you will stumble onto the answers before you get burnt out and go broke.
Or you can simply check out the rest of my website (link to about Rob page) and see if I'm the kind of person that you would like to work with.
I can guarantee you that if you are serious about improving both your business, and your quality of life, I can help you get there. And the best part about it is we can have fun doing it!
LISTEN TO MY FREE TELESEMINAR:
"How To Make A Million Dollars A Year With Your Auto Repair Shop While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen To What My Clients Are Saying About My Program"
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful exa
Few personalities dominated the American scene like basball slugger George Herman “Babe” Ruth. He entered the major leagues as a pitcher, but also won fame with the Boston Red Sox as a powerful hitter.Since a pitcher can’t play every day, somebody recommended Babe be placed in the outfield. This may have been one of baseball’s greatest decisions.Babe was traded to the New York Yankees in 1920, and became a superstar, media personality, and a hero to millions. He played 22 years, compiled a lifetime batting average of .342, and slammed an amazing 714 home runs.In 1927 he also set a season record for homers with 60. That mark stood until 1961.Babe was a large, powerful man. When I watch him in old newsreels, it appears he’s swinging to hit the home run. He once said, “If I just tried to hit singles, I’d bat .600.”The Babe knew his fame came from power hitting. I
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
BUT IS IT FOR ME?
YES! Whether you're just one guy starting out in your own small shop, or a larger shop with 6 or 7 bays and 20 employees, my system will work for you!
I have designed this system to be step by step, and at the same time be flexible for you and your style. No "cookie- cutter" approach here. These are real world, proven techniques, that I used myself, in my own shop!
WHAT DO I DO NEXT?
You simply have 2 choices.
First you can keep doing the same things that you have been doing, and hope that you will stumble onto the answers before you get burnt out and go broke.
Or you can simply check out the rest of my website (link to about Rob page) and see if I'm the kind of person that you would like to work with.
I can guarantee you that if you are serious about improving both your business, and your quality of life, I can help you get there. And the best part about it is we can have fun doing it!
LISTEN TO MY FREE TELESEMINAR:
"How To Make A Million Dollars A Year With Your Auto Repair Shop While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen To What My Clients Are Saying About My Program"
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful exa
Providing services as a virtual assistant, or VA, is one of the hottest home businesses today. With its growing popularity, more and more businesses and entrepreneurs are seeking them out. With that, more and more people are seeking to enter into this field. What that means to you is that the field is competitive and finding work is not always easy.The first thing you need to do is ensure your skills are sharp. If you have less than 5 years of executive secretary experience, or comparable, you may want to consider enrolling in a certification class with a reputable institution such as Assist U or IVVA. This way you can point out that you are certified in your field. The reason this field differs from that of a “cyber secretary” is that a VA acts more as a partner to the business owner, assisting in all aspects of the business, whereas a secretary may just perform one or two functio
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop Marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters I've ever had the pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if the letter was working for him. And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as brief as possible, I intentionally left out the testimonials. If you would like to see the sales letter in its entirety, you can view it here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful example of copywriting, because it follows the AIDA formula to the letter:
A= ATTENTION: The very first thing your ad or sales letter must do is get your prospects "ATTENTION". The very best way to do that is with an effective headline.
I= INTEREST: After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.
D= DESIRE: You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!
A= ACTION: You want to close your ad or sales letter with a call to "ACTION!" In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.
Anyway, that's it. You've just seen an example of fundamental copywriting at its finest.
Forget about trying to write a brilliant, psychological ad or sales letter. Follow the AIDA formula faithfully, and I promise you, the brilliance will take care of itself!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/161237/iadvice-The-Lost-Art-Of-Fundamental-Copywriting.html">The Lost Art Of Fundamental Copywriting</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/161237/iadvice-The-Lost-Art-Of-Fundamental-Copywriting.html]The Lost Art Of Fundamental Copywriting[/url]
Related Articles:
Philadelphia PA Lawyer Talks About Medical Malpractice Litigation
10 Money-Saving Tips for Writers
Bookmark it:
|