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    Hub You - Freelance Copywriter Secrets: Is Your Website Doing Its Job?

    New To Affiliate Marketing? Start Out Light
    Most new webmasters look at the most profitable niches, instead of focusing on what they already have a deeper knowledge in. Most people have plenty of interests, hobbies or are book-smart enough to build a small, yet profitable site, targeting that particular area. A small, non-competitive niche is exactly what the new affiliate marketer needs. The experienced derived from this first site, can prove valuable when trying to target a more competitive niche.Just as the Internet has brought the information closer to people, it has made every bit of information likely to have readers. No matter how
    agraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Chec
    Perks of Automated Forex Day Trading
    Are you interested in automated forex day trading? There are many things that you should know about automated forex trading, and this is a great place to learn about it. The idea of automated forex day trading is recently getting more and more popular. Futures exchange was the first to adopt this system and later on, the FX market followed suit and employed automated forex day trading.- EfficiencyThis system is very efficient and successful because of its capability to carry out a deal or a trade - real time. This means that there are no lags and fewer complications when trading and the
  • Does your site capture a list of opt-in email addresses of people who have an interest in what you sell? Repeat after me, the number one purpose of your website is to compile a list of prospective customers. The easiest way to do this is to offer a free information product such as a white paper, ebook or other material. I call this an eBait product, and you offer it as an inducement for people to give you their email addresses and permit you to send follow up messages.

  • Is your site an information resource for prospective customers who want information on the topic of your expertise? Before people become customers, they usually go through an information-gathering stage. This is how most people use the web, as a place to find information. Then, and only if they are satisfied that their questions have been answered, will they use it to look for providers of products and services.

  • Does your website attract repeat visitors with constantly new information? Allowing your information to grow old and stale is almost as bad as not providing information in the first place. Remember, your goal is for your site to become a resource for prospective customers or clients. Constantly adding new information keeps your site fresh and attractive to repeat visitors.

  • Is your contact information easy to find? Is it on every page of your site? Webmasters do this so often it is embarrassing. But all your other efforts are for naught if visitors have to jump through hoops to contact you. Don’t make it difficult and frustrating for people to do business with you. I guarantee they will find someone else.

  • Does your site give visitors a reason to contact you? Think this one through very carefully. WHY should your visitors contact you? Make it clear that you can relieve their pain, solve an urgent problem or create a change they desperately want and need. How do you do this? Benefits, benefits, benefits. Pack every page and every article with benefit statements that show up on your readers’ “what’s in it for me” radar.

  • Is your site “keyword rich?” Keywords are the words or phrases people type into a search engine when they are looking for information on your topic. Take a look at this blog and notice how often I insert the keyword, “freelance copywriter.” My goal is to be on the first page when people look up “freelance copywriter” (there, I did it again) on all the major search engines. If your site is not keyword rich, how do you expect people to find you?

  • Is your site easy on the eye? In other words, do your articles display acres and acres of unbroken text that the reader will have to wade through? Break up your copy with numbered lists, bullet points, sub headings and short paragraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Check
    Marketing and Advertising - Can You Make It Work In Your Beef Cattle Operation?
    Here are some interesting ideas pertaining to marketing and advertising. Can you fit them into your cattle business?Each and every one of us has done commercials for businesses that we like to do business with. What do you do that is unique or different that makes you and your business memorable. If you could eavesdrop on a conversation between one of your satisfied customers and a potential client, how would they describe you and what you do?You'd be surprised the different ways people would describe your business. The question is, are they pin-pointing what you want to be known for? If
    age. This is how most people use the web, as a place to find information. Then, and only if they are satisfied that their questions have been answered, will they use it to look for providers of products and services.

  • Does your website attract repeat visitors with constantly new information? Allowing your information to grow old and stale is almost as bad as not providing information in the first place. Remember, your goal is for your site to become a resource for prospective customers or clients. Constantly adding new information keeps your site fresh and attractive to repeat visitors.

  • Is your contact information easy to find? Is it on every page of your site? Webmasters do this so often it is embarrassing. But all your other efforts are for naught if visitors have to jump through hoops to contact you. Don’t make it difficult and frustrating for people to do business with you. I guarantee they will find someone else.

  • Does your site give visitors a reason to contact you? Think this one through very carefully. WHY should your visitors contact you? Make it clear that you can relieve their pain, solve an urgent problem or create a change they desperately want and need. How do you do this? Benefits, benefits, benefits. Pack every page and every article with benefit statements that show up on your readers’ “what’s in it for me” radar.

  • Is your site “keyword rich?” Keywords are the words or phrases people type into a search engine when they are looking for information on your topic. Take a look at this blog and notice how often I insert the keyword, “freelance copywriter.” My goal is to be on the first page when people look up “freelance copywriter” (there, I did it again) on all the major search engines. If your site is not keyword rich, how do you expect people to find you?

  • Is your site easy on the eye? In other words, do your articles display acres and acres of unbroken text that the reader will have to wade through? Break up your copy with numbered lists, bullet points, sub headings and short paragraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Chec
    Quick Unsecured Holiday loans: Fast and Risk free
    It is true that going to a far off place to spend your holiday is not only fun but also a necessity. You need a break from your daily schedule and take delight of a routine free life in a naturally resourceful place. It works as a tonic and motivates you to absorb in your work with refreshed stamina. A quick unsecured holiday loan is the best option for availing the fund to go out in an exotic tourist spot and enjoy yourself at the fullest of your heart. You can avail this loan quickly without offering collateralThere are plenty of benefits in a quick unsecured holiday loan. First of all you do
    ebmasters do this so often it is embarrassing. But all your other efforts are for naught if visitors have to jump through hoops to contact you. Don’t make it difficult and frustrating for people to do business with you. I guarantee they will find someone else.

  • Does your site give visitors a reason to contact you? Think this one through very carefully. WHY should your visitors contact you? Make it clear that you can relieve their pain, solve an urgent problem or create a change they desperately want and need. How do you do this? Benefits, benefits, benefits. Pack every page and every article with benefit statements that show up on your readers’ “what’s in it for me” radar.

  • Is your site “keyword rich?” Keywords are the words or phrases people type into a search engine when they are looking for information on your topic. Take a look at this blog and notice how often I insert the keyword, “freelance copywriter.” My goal is to be on the first page when people look up “freelance copywriter” (there, I did it again) on all the major search engines. If your site is not keyword rich, how do you expect people to find you?

  • Is your site easy on the eye? In other words, do your articles display acres and acres of unbroken text that the reader will have to wade through? Break up your copy with numbered lists, bullet points, sub headings and short paragraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Chec
    Sour Grapes over Lemon Laws for Non-Traditional Motor Vehicle Owners
    Do you have a motor home, all-terrain vehicle, tractor, motorcycle or any other motorized transportation with less than four wheels? Did you buy it brand new only to find out it is a dud, something like a car lemon? Your rights as a consumer when it comes to the lemon law and its interpretation depends on which state you live in. Nope, it is not the state of denial, which is what you would like to live in after spending all that money, only to get a dud vehicle!Let's look at the lemon law Florida has passed through legislature. Their lemon law only covers new vehicles bought or leased. The
    p>
  • Is your site “keyword rich?” Keywords are the words or phrases people type into a search engine when they are looking for information on your topic. Take a look at this blog and notice how often I insert the keyword, “freelance copywriter.” My goal is to be on the first page when people look up “freelance copywriter” (there, I did it again) on all the major search engines. If your site is not keyword rich, how do you expect people to find you?

  • Is your site easy on the eye? In other words, do your articles display acres and acres of unbroken text that the reader will have to wade through? Break up your copy with numbered lists, bullet points, sub headings and short paragraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Chec
    Identifying Influence (The Seven Strands)
    IntroductionInfluence is intangible. You cannot see it at work, yet it is all pervasive in any corporate organisation and Public Sector organisations are no different. In any sales situation, if we can identify who the politically influential people actually are, we can tailor our proposals to meet their needs as well as the needs of their organisations’. This can markedly increase our chances of winning the sale, particularly in a very competitive sales situation.In our analysis we identify the politically powerful people as the “Influencers”. The routes to them we term the “Cond
    agraphs.

  • Is your material written in a conversational style? Make your content easy and even fun to read. Forget what your English teacher taught you. Use contractions, ask questions, throw in a few sentence fragments or one-sentence paragraphs. Plan your articles on an index card and write it as if you are sending an email or a short note to a friend.

  • Do your headlines grab interest and pull readers into your copy? According to the legendary copywriter, John Caples, headlines should either appeal to the reader’s self interest or contain news. And Caples backed up his advice with decades of research and testing that proves how to write effective headlines. Check another of my articles called Freelance Copywriter Secrets: Headlines That Grab The Reader's Attention to find out more on writing powerful headlines.

  • Is your site planned around what you want readers to do? Every article should be written with that goal in mind. If you don’t know what next step you want to persuade visitors to take before you start to write, you cannot communicate it.

  • Does your content answer the questions that brought visitors to your site? Go back to your keywords and look into the mind of the person who types those keywords onto a search engine. Why are they searching for this topic? Your keywords may get people to your site, but if you fail to answer their questions they will leave and never come back.

  • Is your site cluttered with fancy graphics, bells or whistles? My general response to a slow loading media file is to click away from that site. I hate those things. Don’t make me wait when I come to your site, and don’t make your material hard to find just because you wanted to get “creative” with the look of your page.

    COPYRIGHT(C) 2006, Charles Brown. All rights reserved.

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