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Hub You - Freelance Copywriter Secrets: How To Sell Discounted Dollars
I've been reading a lot of nonsense on various SEO forums about reciprocal linking being dead. People screaming and crying because their sites no longer rank well after Google's big Jagger update. I thought it would be timely for me to write an article about what REALLY happened,
But pardon me if this sounds too fuzzy. I don’t beli
This is no secret but have you been using it for your business?Getting free referrals from your existing contacts, subscribers or customers is a brilliant way to grow your mailing list.As lots of people keep on claiming that money is in the list and you have to find multi
Well maybe it is. Let me introduce you (or more likely, re-introduce you) to Return-On-Investment (ROI) selling. Once you master this approach to your copywriting, everything you sell will be dollar bills at a discount price.
Anyone who has even brushed up against a marketing book understands the importance of selling value, which means to demonstrate how the merits of your produce outweigh the price you are selling it for.
But pardon me if this sounds too fuzzy. I don’t beli
Grassroots support for the FairTax Act of 2005 is growing, prompting those who are afraid of it to distort the facts and engage in fear-mongering. Let’s look at the truth about the FairTax:The FairTax will replace our current federal taxes with a federal retail sales tax of 23 p
Well maybe it is. Let me introduce you (or more likely, re-introduce you) to Return-On-Investment (ROI) selling. Once you master this approach to your copywriting, everything you sell will be dollar bills at a discount price.
Anyone who has even brushed up against a marketing book understands the importance of selling value, which means to demonstrate how the merits of your produce outweigh the price you are selling it for.
But pardon me if this sounds too fuzzy. I don’t beli
Investing in real estate is a time-honored method of generating income. There are a variety of ways to work with real estate, some of them more profitable than others. Though still unknown to the average person, preconstruction real estate investing is gaining popularity with many inve
Anyone who has even brushed up against a marketing book understands the importance of selling value, which means to demonstrate how the merits of your produce outweigh the price you are selling it for.
But pardon me if this sounds too fuzzy. I don’t beli
"Freedom is a scent, like the top of a new born baby's head." This is so very true when you think about the whole Internet marketing scenario. It’s a common concept that people think of financial freedom by owning their own successful business. This may be true but I don’t agree with i
But pardon me if this sounds too fuzzy. I don’t beli
So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else
But pardon me if this sounds too fuzzy. I don’t believe this kind of value selling means much to the average person who reads our ads, websites or sales letters.
A much better way has been articulated by Jeffrey J. Fox in his wonderful book, How To Be A Marketing Superstar. In this book, Fox uses the phrase, “dollarize” to give more substance to the whole idea of value.
“Value is only expressed as a number,” urges Fox. “Every benefit for every product can be expressed in the dollars and cents it delivers to the customer. Every bene
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