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    ad a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why

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    One of the biggest obstacles facing Internet entrepreneurs is rejection. That is, they are not able to sell their products effectively, and have to face more rejection than those who are successful. Every entrepreneur faces rejection when selling, but if you master the ability to sell, you’ll find that you’ll win over your customers more and more often.

    On the web, your ability to write is your weapon. Words sell on the Internet, since there is very little or no face to face contact. You must have the ability to sell, or you won’t be making too much ‘dough’.

    If you’re writing a direct salesletter, you have to follow a proven formula. This is one I have used time and time again. I have copied the masters and refined it for improved results.

    1) Present the prospect’s problem

    The prospect arrived at your salespage because he had a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why t

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    eur faces rejection when selling, but if you master the ability to sell, you’ll find that you’ll win over your customers more and more often.

    On the web, your ability to write is your weapon. Words sell on the Internet, since there is very little or no face to face contact. You must have the ability to sell, or you won’t be making too much ‘dough’.

    If you’re writing a direct salesletter, you have to follow a proven formula. This is one I have used time and time again. I have copied the masters and refined it for improved results.

    1) Present the prospect’s problem

    The prospect arrived at your salespage because he had a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why

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    Internet, since there is very little or no face to face contact. You must have the ability to sell, or you won’t be making too much ‘dough’.

    If you’re writing a direct salesletter, you have to follow a proven formula. This is one I have used time and time again. I have copied the masters and refined it for improved results.

    1) Present the prospect’s problem

    The prospect arrived at your salespage because he had a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why

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    formula. This is one I have used time and time again. I have copied the masters and refined it for improved results.

    1) Present the prospect’s problem

    The prospect arrived at your salespage because he had a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why

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    ad a problem. No, not with you, but something personal. It can be a health problem, a relationship problem or a financial problem. Describe the problem to him at the start of your salesletter.

    2) Explain why the problem hasn’t been solved

    Before you present your solution, tell your prospect why the problem still hasn’t been solved. Perhaps earlier products didn’t fit the bill or had certain deficiencies.

    3) Present your solution

    Now, introduce your product. Explain how it solves your customer’s problem in a way no other product has done before.

    4) Call to action

    It’s now time to close your salesletter. You need to get the prospect to act. Tell him to buy now or sign up for your newsletter, depending on the goal of your salesletter.

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