dreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to heMost authors do not know how to price their books. They think that the best way to recoup costs or convey value is to have a high cover price. What they fail to remember is basic economics: higher prices equal fewer sales. If you’re an author who has yet to build a following, then higher prices are simply going to mean only a few family members and some very kind friends will buy your book.

I apologize for being harsh here, but I want to see authors succeed. It is frustrating to watch talent go to waste in the form of a “barrier to sale” (i.e., high book prices). Authors put tremendous amounts of time, effort, and dedication into writing and publishing their books. After all of this sacrifice, an author will essentially keep readers from buying his or her book by making it too expensive. What this means is that the author will remain in obscurity and any chance of using their print-on-demand (POD) or self-published book to make money or get a contract with a traditional publisher will perish.

When setting the price for a book, an author needs to consider three questions:
1)Are there thousands (or even hundreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to hea

igher prices are simply going to mean only a few family members and some very kind friends will buy your book.

I apologize for being harsh here, but I want to see authors succeed. It is frustrating to watch talent go to waste in the form of a “barrier to sale” (i.e., high book prices). Authors put tremendous amounts of time, effort, and dedication into writing and publishing their books. After all of this sacrifice, an author will essentially keep readers from buying his or her book by making it too expensive. What this means is that the author will remain in obscurity and any chance of using their print-on-demand (POD) or self-published book to make money or get a contract with a traditional publisher will perish.

When setting the price for a book, an author needs to consider three questions:
1)Are there thousands (or even hundreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to he

ices). Authors put tremendous amounts of time, effort, and dedication into writing and publishing their books. After all of this sacrifice, an author will essentially keep readers from buying his or her book by making it too expensive. What this means is that the author will remain in obscurity and any chance of using their print-on-demand (POD) or self-published book to make money or get a contract with a traditional publisher will perish.

When setting the price for a book, an author needs to consider three questions:
1)Are there thousands (or even hundreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to he

in obscurity and any chance of using their print-on-demand (POD) or self-published book to make money or get a contract with a traditional publisher will perish.

When setting the price for a book, an author needs to consider three questions:
1)Are there thousands (or even hundreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to he

dreds) of people anticipating your book’s release so they can buy it?
2)When people you’ve never met hear your name, do they think of you as an excellent writer or an expert on the subject you write about?
3)When your book is released, are people across the nation going to hear about it multiple times?

If you answered, “No,” to these questions, then you need to think more strategically about pricing your book because adding an expensive cover price to your already challenging position in the marketplace will only result in disappointment. Alternatively, pricing your book strategically can go a long way to help you build a following and achieve your dreams as a writer.

The New York Times bestselling author, Seth Godin, made his ebook, Unleashing the Ideavirus, available for free on the Internet in 2001. Over 1 million copies of the ebook have been downloaded and it is now available in paperback (note that it is selling on Amazon.com for $10.50 and despite its age still has a strong Amazon.com Sales Rank under 10,000). All of Seth’s subsequent books have been raging successes and anyone with even the vaguest interest in marketing knows him as an authority. He attributes his phenomenal book sales to the success of the free ebook. By giving the book away he expanded his following. He allowed people who never heard of him to read his entire ebook enabling them to discover the qual