ut it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directori

When I first started out with my own small consulting firm, I had to find a way to market my services, without spending much money. Additionally, so-called "consultants" didn't market or advertise themselves, the prevailing thinking then being: "if he's so good at what he does, how come he has to advertise?" I started writing articles about my industry. I got the idea to produce a string of 12 articles that was a connected 'series' that later could be used by practitioners and students alike as a primer or reference guide to marketing for that specific industry.

The most amazing thing happened. The phone started ringing. People were actually reading and using my written advice. Some of them called to discuss their problems/opportunities. This was called: "getting your big fat foot in their door." Yet others called to ask if I would speak at their upcoming convention. I figured that every time I got up in front of a crowd of folks, I was making a sales call in front of dozens of prospective clients. The more I did it, the better I got at it, and more invitations arrived.

This is indeed a quick and positive way to get known in your industry. If you want to become a 'star,' this is the way. In fact, this is one of the hidden secrets of how to make online articles really work for you. Use the awareness the articles generate. Get out there and give speeches and presentations. It's one of the smartest, least expensive ways to market your business. The Internet has made this much easier with the use of online article directories. For instance, go to www.ezinearticles.com and see how you too can take that expertise you are carrying around in your noggin and put it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directorie

cted 'series' that later could be used by practitioners and students alike as a primer or reference guide to marketing for that specific industry.

The most amazing thing happened. The phone started ringing. People were actually reading and using my written advice. Some of them called to discuss their problems/opportunities. This was called: "getting your big fat foot in their door." Yet others called to ask if I would speak at their upcoming convention. I figured that every time I got up in front of a crowd of folks, I was making a sales call in front of dozens of prospective clients. The more I did it, the better I got at it, and more invitations arrived.

This is indeed a quick and positive way to get known in your industry. If you want to become a 'star,' this is the way. In fact, this is one of the hidden secrets of how to make online articles really work for you. Use the awareness the articles generate. Get out there and give speeches and presentations. It's one of the smartest, least expensive ways to market your business. The Internet has made this much easier with the use of online article directories. For instance, go to www.ezinearticles.com and see how you too can take that expertise you are carrying around in your noggin and put it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directori

ould speak at their upcoming convention. I figured that every time I got up in front of a crowd of folks, I was making a sales call in front of dozens of prospective clients. The more I did it, the better I got at it, and more invitations arrived.

This is indeed a quick and positive way to get known in your industry. If you want to become a 'star,' this is the way. In fact, this is one of the hidden secrets of how to make online articles really work for you. Use the awareness the articles generate. Get out there and give speeches and presentations. It's one of the smartest, least expensive ways to market your business. The Internet has made this much easier with the use of online article directories. For instance, go to www.ezinearticles.com and see how you too can take that expertise you are carrying around in your noggin and put it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directori

to make online articles really work for you. Use the awareness the articles generate. Get out there and give speeches and presentations. It's one of the smartest, least expensive ways to market your business. The Internet has made this much easier with the use of online article directories. For instance, go to www.ezinearticles.com and see how you too can take that expertise you are carrying around in your noggin and put it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directori

ut it to good use. If you don't write well, quickly learn how; or get someone like me to interview you on the topic, then ghost-write it for you. If what you have to impart is relevant and can be used almost immediately by the reader in his/her own business or life, then all the more reason to hammer a few out and submit them. You've really got nothing to lose here. Heck, I earn my living at it.

The way directories like www.ezinearticles.com and others work, is they categorize the articles for easy identification and use, then offer them free to the publishers of online newsletters, e-zines, emailers, and website owners who are looking for credible, relevant online content. Content is King...and Queen on the Internet. If you have some useful stuff, anything from the care of aardvarks to how to use zebra poop for garden fertilizer, if there's a demand for that information, someone out there will publish it.

What's in it for you is that perhaps dozens or hundreds of different publications might pick up and use your article for their own online uses…there just might be a lot of home gardeners out there who want to know more about Zebra poop! Each time an online publisher uses your article, the "credibility and contact information" contained in what is called the Resource Box (at the bottom of each article; it is also called the 'by-line' in the newspaper game) tells the reader a little bit about you and how to find you via your email address, blog or website. For the time and effort it took you to write a useful article, you are driving pre-qualified traffic to your own website, at no cost to you. In some cases, your phone will start ringing too.

This is the best way to market yourself and your company. It's no different than the large corporations employing expensive public relations firms to acquire "ink" in the media to get their corporate message across to their mass audiences. You are now practicing incisive "target marketing". You're using the online article directories and other relevant publications to direct very specific messages to your intended target