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  • Hub You - Be the Customer: See Yourself as Your Customers Do

    Calculating the Cost of Poor Customer Service
    Have you ever thought about how much money has been lost due to poor customer service? Is it happening within the organization you are affiliated? Or perhaps you are the owner and are not aware of the practices of your employees.A few months ago I had decided to purchase a new laptop. Being a business owner and from a small town, I try to frequent the local
    d place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the s
    6 Questions to Ask Before Hiring a Resume Writer
    Question #1 – How many years of experience do you have as a full-time resume writer?While tons of experience by no means guarantees that a resume writer has the “write stuff,” significant lack of experience (two years or less) generally indicates a lack of breadth in the types of knowledge that you would want to see in someone summarizing your career into a polished
    What do your customers experience when they interact with your business? As a mystery shopper, I help businesses see themselves through the eyes of their customers by posing as a typical customer and evaluating their service, quality and cleanliness. Was it easy to find what I needed? Were the employees polite and helpful? Was everything neat and clean? Was I thanked for my business? What happened when I made a return?

    Whether your business is an international retailer or a small one-person shop, what you don't know about your customers' perceptions of your quality and service can hurt you. Put yourself in your customers' shoes and test your business. Depending on the characteristics of your business, you may conduct the evaluation of your business yourself, enlist the help of a few friends, or hire a mystery shopping company to implement a formal, ongoing program. You might be surprised (pleasantly or not) by what you learn.

    Call your office. How long does it take to get an answer? Is there a professional greeting? What do you hear when you are put on hold? Go through the voice menus. Are any of them dead ends? How long does it take to get to a human, or at least a place where you can leave a message?

    Call your order line and place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the s

    Secrets Of Making A Strong M&A Deal
    There was never such demand for making a strong M&A deal. However, recently, we have witnessed a sharp rise in the number of mergers and acquisitions, both domestic as well as international. This resurgence has created a great pressure on the people involved in development of business, accountants, investment bankers and attorneys to find the innovative ways of making a str
    ind what I needed? Were the employees polite and helpful? Was everything neat and clean? Was I thanked for my business? What happened when I made a return?

    Whether your business is an international retailer or a small one-person shop, what you don't know about your customers' perceptions of your quality and service can hurt you. Put yourself in your customers' shoes and test your business. Depending on the characteristics of your business, you may conduct the evaluation of your business yourself, enlist the help of a few friends, or hire a mystery shopping company to implement a formal, ongoing program. You might be surprised (pleasantly or not) by what you learn.

    Call your office. How long does it take to get an answer? Is there a professional greeting? What do you hear when you are put on hold? Go through the voice menus. Are any of them dead ends? How long does it take to get to a human, or at least a place where you can leave a message?

    Call your order line and place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the s

    Ideas To Enhance The Process Of Making Catalogue Prints
    Printing needs of companies need quality, catalogue printing is another major form of advertising for your company, and this is basically a form of publicity for businesses.Four color printing is one of the most efficient ways to let your business or group stand out. Modern day print houses have the latest machinery to output vivid and quality printouts. When havin
    you. Put yourself in your customers' shoes and test your business. Depending on the characteristics of your business, you may conduct the evaluation of your business yourself, enlist the help of a few friends, or hire a mystery shopping company to implement a formal, ongoing program. You might be surprised (pleasantly or not) by what you learn.

    Call your office. How long does it take to get an answer? Is there a professional greeting? What do you hear when you are put on hold? Go through the voice menus. Are any of them dead ends? How long does it take to get to a human, or at least a place where you can leave a message?

    Call your order line and place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the s

    7 Branding Secrets: Ready or Not?
    Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can’t be over-es
    hat you learn.

    Call your office. How long does it take to get an answer? Is there a professional greeting? What do you hear when you are put on hold? Go through the voice menus. Are any of them dead ends? How long does it take to get to a human, or at least a place where you can leave a message?

    Call your order line and place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the s

    Conference Bags Aren't Just For Conferences
    If you’re looking for a classy, high value incentive for your employees or a different type of marketing gift for your clients, then why not consider imprinted promotional conference bags. Conference bags, usually handed out to delegates at conventions and filled with promotional materials and goodies, are often one of the most prized and valued souvenirs from the conferenc
    d place an order. How long does it take to get the item? Was it packaged well and did it arrive safely? What else was in the package (e.g., a catalog, thank you note, extra gift)? Inquire about returning an item. Is the service you receive as good as that you got when you ordered? Does the customer service person try to save the sale by offering alternatives to meet your needs?

    Walk through your retail location. Is merchandise attractively presented? Is everything clearly priced? Are the aisles clear so you can walk comfortably? Can a shopping cart fit? Is the rest room clean and stocked with supplies?

    Go to your web site and place an order. Does your site load quickly? Is it easy to find specific products? Does the order form work? What communication does a customer receive when they place an order (e.g., an email confirmation)? Submit a question via email and see what response you receive. Are the links on your web site (internal and external) working? You also want to know if proper sales techniques are being followed. Although a customer will never complain because your staff didn’t attempt to upsell them, your bottom line can suffer when this important step is missed. Plus, helping customers get everything they need in one stop can increase their satisfaction and loyalty. Are sales people recommending additional products and telling customers about optional services, such as a maintenance agreement? If they are not, your business is losing revenue and profit.

    When you see yourself as your customers do, you can identify problems that may be costing you sales. Make it easy to do business with you and watch yo

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