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    seek out customer comments, the answer invar
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    Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invari
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    ut the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invar
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    some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invar
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    seek out customer comments, the answer invariably is no. Why don't they do that? Why not get the customer perspective?

    Oftentimes, the company is overconfident, and thinks they know what customers want. This myth, bec

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