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Hub You - Leverage Customer Capital First
Want Customer Satisfaction? Sound Curious, Not Angry!
I was co-hosting a radio program the other day dedicated to the subject of customer satisfaction.A caller mentioned that she hated having to stand in line to return items to department stores. I commiserated, but I also pointed out that she shouldn’t show her emotions when she’s standing in line.The clerks will detect her furor, and they’ll slow down their transactions, hoping she’ll go to a different register, or give up.I offered another, related tip.When you reach someone who can help you with your problem, instead of sounding angry or displeased
on building your Customer Capital.I was co-hosting a radio program the other day dedicated to the subject of customer satisfaction.A caller mentioned that she hated having to stand in line to return items to department stores. I commiserated, but I also pointed out that she shouldn’t show her emotions when she’s standing in line.The clerks will detect her furor, and they’ll slow down their transactions, hoping she’ll go to a different register, or give up.I offered another, related tip.When you reach someone who can help you with your problem, instead of sounding angry or displeased
Customer capital is the value you create for your compan
Creative Ideas for Work-Life Balance
Finding a balance between work and personal life is one of the most dominant issues of our time, as most of you must have experienced. Time and again we find ourselves struggling and stressing to keep up with the demands of both areas. Often, the advice given in such cases is to draw borders and limits between the conflicting demands of work and personal life. However, these two aspects of our lives do not necessarily have to be on conflicting terms. Rather, they may even enhance and strengthen each other.The article offers some creative ideas to achieve exactly that go
If you’re still dreaming about raising outside capital for your business before you have any paying customers, I’ve got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren’t interested in your business idea unless you can demonstrate that you’ve got customers who are actually willing to buy. Before you try raising outside capital, you should focus on building your Customer Capital.Finding a balance between work and personal life is one of the most dominant issues of our time, as most of you must have experienced. Time and again we find ourselves struggling and stressing to keep up with the demands of both areas. Often, the advice given in such cases is to draw borders and limits between the conflicting demands of work and personal life. However, these two aspects of our lives do not necessarily have to be on conflicting terms. Rather, they may even enhance and strengthen each other.The article offers some creative ideas to achieve exactly that go
Customer capital is the value you create for your company
Parents! Ready to go Back to Work?
So you have taken the past 5 years off of work to raise your child and now you are ready to return to the workforce. Now what?! It's a competitive market out there and having a 5 year gap doesn't help things, but here is a tip to help you get started.What I want to share with you, you will need to draw from both your professional experience as well as your experience from being a parent and staying at home. The tip is simply this: Work Experience Stories. WES are short stories about either how you overcame an obstacle, resolved a major challenge, negotiated a better
g customers, I’ve got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren’t interested in your business idea unless you can demonstrate that you’ve got customers who are actually willing to buy. Before you try raising outside capital, you should focus on building your Customer Capital.So you have taken the past 5 years off of work to raise your child and now you are ready to return to the workforce. Now what?! It's a competitive market out there and having a 5 year gap doesn't help things, but here is a tip to help you get started.What I want to share with you, you will need to draw from both your professional experience as well as your experience from being a parent and staying at home. The tip is simply this: Work Experience Stories. WES are short stories about either how you overcame an obstacle, resolved a major challenge, negotiated a better
Customer capital is the value you create for your compan
Creating the Perfect Advertising Headline
My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magaz
that investors aren’t interested in your business idea unless you can demonstrate that you’ve got customers who are actually willing to buy. Before you try raising outside capital, you should focus on building your Customer Capital.My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magaz
Customer capital is the value you create for your compan
Change Management: Finding the Order in Chaos
The term ‘change management’ tends to leave people in the dark, often seeming vague and somewhat mystical. “Does it have something to do with counting pennies,” you might ask? In truth, it has little to do with a pocket-full of change and, yet, many similarities.Change management is more a leadership skill, than an actual job position or title. It is the ability to take any change that affects a company, and to establish a sense of calm and order, out of what many may perceive as a chaotic situation. The changes can vary, some examples being the introduction of a ne
customers who are actually willing to buy. Before you try raising outside capital, you should focus on building your Customer Capital.The term ‘change management’ tends to leave people in the dark, often seeming vague and somewhat mystical. “Does it have something to do with counting pennies,” you might ask? In truth, it has little to do with a pocket-full of change and, yet, many similarities.Change management is more a leadership skill, than an actual job position or title. It is the ability to take any change that affects a company, and to establish a sense of calm and order, out of what many may perceive as a chaotic situation. The changes can vary, some examples being the introduction of a ne
Customer capital is the value you create for your compan
Tips to Maximize the Sale of Your Business
Question: How can I maximize the amount of cash I receive when I sell my business?Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding:1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it should be well planned in advance. Though it is not possible to control the external environment, such as interest rates and strength of the economy, it is possible to plan for an orderly transition. Start thinking about some obvious sources for a potential buyer. For e
on building your Customer Capital.Question: How can I maximize the amount of cash I receive when I sell my business?Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding:1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it should be well planned in advance. Though it is not possible to control the external environment, such as interest rates and strength of the economy, it is possible to plan for an orderly transition. Start thinking about some obvious sources for a potential buyer. For e
Customer capital is the value you create for your company and your idea by getting real customers to buy your product or service. Let’s take a look at why customer capital is so important in the early stages of a business.
Paying customers validate business models
Even the most cynical investor will agree that a paying customer is the most powerful way to validate a business model. Anyone can debate whether or not your business will ma
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