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  • Hub You - Small Business Customer Service Can Work Against You

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    ng them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix an

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    Is the special treatment you designed specifically to keep customers coming back working against you?

    A local jeweler offers free lifetime battery replacement for any watch he sells. It's a good hook to keep customers walking back in the store on a regular basis and increases his sales volume.

    But, it's backfired on him. And he's lost at least one customer because of it.

    He's run into a problem getting the batteries he needs and now has to send a customer's watch off to the manufacturer which lengthens the turn around time for the repair. One customer got so irate she's sworn she'll never do business with him again. Oops. Thousands of dollars of business lost over a $6 battery.

    What are the perks you provide for your customers? Does it make their life simpler, save them money or time? Or has it turned into a problem that's driving them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix an

    Creative Careers - Take Your Interest To The Next Level
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    stomers walking back in the store on a regular basis and increases his sales volume.

    But, it's backfired on him. And he's lost at least one customer because of it.

    He's run into a problem getting the batteries he needs and now has to send a customer's watch off to the manufacturer which lengthens the turn around time for the repair. One customer got so irate she's sworn she'll never do business with him again. Oops. Thousands of dollars of business lost over a $6 battery.

    What are the perks you provide for your customers? Does it make their life simpler, save them money or time? Or has it turned into a problem that's driving them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix an

    Handling Challenging Situations with a Customer-Focused Mindset
    Most Customer Service Professionals deal with many challenging customer situations. These situations may include:• A customer who is upset about the qualit
    eries he needs and now has to send a customer's watch off to the manufacturer which lengthens the turn around time for the repair. One customer got so irate she's sworn she'll never do business with him again. Oops. Thousands of dollars of business lost over a $6 battery.

    What are the perks you provide for your customers? Does it make their life simpler, save them money or time? Or has it turned into a problem that's driving them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix an

    Designers and Architects - Are Aesthetics More Important Than Practicalities
    As a cleaning company we get called in to carry out builders cleans on new builds and refurbishments. Time and time again what we see is that the designer has had
    Thousands of dollars of business lost over a $6 battery.

    What are the perks you provide for your customers? Does it make their life simpler, save them money or time? Or has it turned into a problem that's driving them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix an

    The Promise of Your Brand
    Often times, the decision to conduct business rests on how a customer interprets your brand identity and brand promise,-- a simple impression, comment, or action,
    ng them away?

    You need to make sure it isn't. When you first roll out a customer perk, you need to walk through the process in your company just like you were a customer. That gives you an opportunity to fix any kinks or holes in the process before your customers are exposed to it. Then on a regular basis, every three to six months, you need to do a quality check to ensure the process is still working and make adjustments as necessary.

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