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  • Hub You - The Power of Knowing Your Customer

    Finding Hidden Advertising Spots for Your Promotions
    Are you afraid that your latest promotional campaign will be swept away with the rest of the advertising clutter? Placing your advertisement in a key location is a pivotal step in getting it noticed.Since you can practically buy ad space on just about every surface p
    f you take the time to talk to your customers ab
    The Power of Personal Branding
    Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in business understand the need to build brand equity at the corporate level or for
    Often times we believe the depth of our customer does not extend beyond that of the business they do with us.

    In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers abo

    Attracting Customers Through An Improved Shopping Experience
    So many new shopping malls and supermarkets are put up every year. Many more are already in business. These shopping malls and supermarkets compete with the same customers, and because there are so many establishments of their kind, these companies are making huge efforts a
    does not extend beyond that of the business they do with us.

    In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers ab

    Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker
    Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) ad
    y do with us.

    In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers ab

    Leadership Lessons from the Great Pyramids - PART 2 of 2
    ...While "attitude" was enough to build the smaller Pyramids (like that of King Sneferu), the largest, grandest, and the only of the Seven Wonders of the Ancient world still standing, with a height of 450 feet and 756 feet square: The Great Pyramid of Khufu, needed more tha
    hat. People love to talk about themselves, and if you take the time to talk to your customers ab
    Show Me the Money: an MRO Inventory Analysis
    You don’t have to be a genius to recognize that a lot of money is tied up in MRO inventory ….especially if your business requires the use of capital-intensive equipment. Literally millions of dollars are tied up in spare parts for day-to-day Maintenance, Repair and Operati
    f you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage you in conversation.

    By getting to know your customers, you can find a whole lot of val

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