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Hub You - Customer Loyalty: Investing In Relationships
Get Off the Treadmill - Exit Your Rat Race!We can all get in a rut from time to time. Who hasn’t had a moment in their lives where you’ve asked yourself the question: “Why am I doing this?” Whether it's who you've become, the business you are in, your career, relationships, where you live or all of the above - sometimes you realise you're just not where you want t
If you've read Tutorials one and two you know how to format a letter and how to use the various parts. But that's not all of it. You now need to know how to construct the paragraphs that form the opening sentence, the body and the action ending.By the end of this short tutorial, you'll be ready to start creating top business letters following a simple formula. Here goes .
We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly? Why don’t we spend 80% of our marketing budget on our EXISTING customers? Invest in your people and they will bring you a lot of new ones. Build strong relationships with the customers you have. That will increase loyalty, reduce attrition, increase transaction values and lengthen customer lifespan. Why not put a program together to REACTIVATE inactive customers? It’s much easier than trying to buy new ones.
By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A happy customer is good – an elated customer is better. Powerful Principles for Effective Paper Management in Your Association
Today’s high-tech society is taking in and putting out more information than ever imaginable. Looking for an e-mail or searching for an electronic document is as big a challenge as finding our paper files, and, in spite of all the promises of the paperless office, statistics show that exactly the opposite is happening. It is projected that by 2005 there will be 50% more paper th
We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly? Why don’t we spend 80% of our marketing budget on our EXISTING customers? Invest in your people and they will bring you a lot of new ones. Build strong relationships with the customers you have. That will increase loyalty, reduce attrition, increase transaction values and lengthen customer lifespan. Why not put a program together to REACTIVATE inactive customers? It’s much easier than trying to buy new ones.
By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A happy customer is good – an elated customer is better.<
Metric fasteners are fasteners that are manufactured and labeled according to a worldwide standard of measurement. That worldwide standard is set by the International Organization for Standardization (ISO), which is based in Geneva, Switzerland. That worldwide standard is based on the metric system.There are many ways in which fasteners can be measured and manufactured fo
By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A happy customer is good – an elated customer is better.<
I’ll admit it up front. I was a lousy secretary. It wasn’t for the lack of trying. It was just because it was a bad fit for me, but it took me years of being a secretary to convince myself.Other secretaries in my department could organize circles around me. They could manage a 55-line telephone with one hand, word-process a memo with the other, and do the filing with
By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A happy customer is good – an elated customer is better.<
The quest for a satisfying life and career is universal, for all age groups and people in different cultures, almost all of us go through this important questioning stage. What could make our life more satisfying? What would make our personal life and career more satisfying than it is today?
When questioning our present situation either at work or in our personal life we must r
Use Joint Ventures to add value at no cost to you. Partner with other businesses to increase the value to offer and to differentiate yourself from the competition. Put yourself in your clients’ shoes and take the time to find ways to make their lives easier and more comfortable. Look after what you have and they will look after you.
Sales Tip
Act in your customer’s best interest. Reward referrals generously. Don’t skimp on packaging. Create referral systems that make the customer happy. Protect your customers; they’re hard enough to get and they can be worth their weight in gold.
Management Tip
Teach your team to listen and to go the extra mile. When I go into Safeway and ask where the bathroom is, the employee will walk me to the bathroom. When I go to the competition, the employee points in the direction on the bathroom. Big difference. A nice bag with a pretty bow and a big smile, a follow-up telephone call and even a thank you note can generate a massive return on investment. Get creative and set the example.
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