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  • Hub You - 7 Simple Steps to Help You Resolve Complaints and Delight Your Customers

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    I manage a firm that handles over 1,000 contractors who specialise in providing compliance consulting and contracting support mainly in the Financial Services Sector. We work with some of the UK’s leading banks and building societies as well as small firms who need occasional compliance policy guidance. Every day we are constantly asked why a person has not been nominated for a pending project.There are a number of does and dont's that will help you be in the right place at the right time when the next contract arises:DoesMake sure that you’ve completed your registration fully
    oint of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t

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    I’ve recently been working with a small business close to where I live. It’s an accountancy practice. It’s a great little business. Super people, working very hard and really trying hard for their customers. However, every once in a while they get a customer complaint. And, when they do, I see some interesting things start to happen.

    Firstly, they are hurt. Because they are working very hard and really trying hard for their customers they feel hurt. Criticism is always difficult to accept no matter how positive you try to be. And the harder that you are working to please the customer, the deeper the criticism cuts.

    Secondly, they try to prove that the customer is wrong. Probably every business in the world goes through this same sort of problem. And it would be easy to say that the customer is wrong, that the customer didn’t understand, or that the customer didn’t do what we told him or her.

    So this is how I’ve helped the people in this business to approach these situations:-

    1. Wear the customer’s shoes. Very few customers are going to complain unless they’ve got a real problem. So when a customer does take the time and trouble to let you know that you’ve got a problem don’t reject them.

    Get behind the problem. Look at the problem from their point of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t

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    art to happen.

    Firstly, they are hurt. Because they are working very hard and really trying hard for their customers they feel hurt. Criticism is always difficult to accept no matter how positive you try to be. And the harder that you are working to please the customer, the deeper the criticism cuts.

    Secondly, they try to prove that the customer is wrong. Probably every business in the world goes through this same sort of problem. And it would be easy to say that the customer is wrong, that the customer didn’t understand, or that the customer didn’t do what we told him or her.

    So this is how I’ve helped the people in this business to approach these situations:-

    1. Wear the customer’s shoes. Very few customers are going to complain unless they’ve got a real problem. So when a customer does take the time and trouble to let you know that you’ve got a problem don’t reject them.

    Get behind the problem. Look at the problem from their point of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t

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    they try to prove that the customer is wrong. Probably every business in the world goes through this same sort of problem. And it would be easy to say that the customer is wrong, that the customer didn’t understand, or that the customer didn’t do what we told him or her.

    So this is how I’ve helped the people in this business to approach these situations:-

    1. Wear the customer’s shoes. Very few customers are going to complain unless they’ve got a real problem. So when a customer does take the time and trouble to let you know that you’ve got a problem don’t reject them.

    Get behind the problem. Look at the problem from their point of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t

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    usiness to approach these situations:-

    1. Wear the customer’s shoes. Very few customers are going to complain unless they’ve got a real problem. So when a customer does take the time and trouble to let you know that you’ve got a problem don’t reject them.

    Get behind the problem. Look at the problem from their point of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t

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    oint of view. How did this arise? What were they expecting? How did the reality match up to their expectations? Whatever they perceive, is their reality.

    2. The best feedback we can get comes in the form of complaints. It would be nice if every single customer told us what a great job we were doing but it wouldn’t help us to improve our service. Complaints tell us how we could do it better.

    3. If one person says it, then there may be ten others who are also suffering but don’t like to complain. So when resolving one customer’s problem, look to see if there are other customers who might also be affected. If you can solve things for them before they complain you earn huge loyalty.

    4. Managing perceptions is all about letting the customers know what to expect.

    Most situations can usually be presented in a very positive way that saves the customer from any future disappointment.

    Accountants have a reputation for being very formal and maybe a bit stuffy. This firm realised that people might feel apprehensive about coming to see an accountant for the first time. So they advertised the fact that this was a friendly place to visit. They even went so far as to tell customers that they’d banned pin-stripe suits!

    5. Sometimes the people in this accountancy business will say things like, “But I told the customer that they needed to put some money aside for their tax”, or “We did write and explain that this was going to happen”.

    What this tells me is that despite some good efforts, they’re still not communicating properly with their customers. Many people feel that c

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