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Hub You - Customer Testimonials - The Power of Having Others Tell Your Story
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a bridge for prospects to become customers. To some, that bridge might be made of rope, swaying in the breeze, complete with wooden planks. To others, it will be a mighty stone structure. It all depends on how well you connect with each prospect.It also means
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult
Here is a list of problems that need to be paid attention to during the process of offset printing Uneven colour: Always make sure that the colour is the same on both sides of the sheet by rolling the sheet up so that you can look at opposite edges of the sheet side by side. Ghosts: These are either images formed in areas where they should not appear, orformation of lighter areas where there should be even inking. Hickies (aka Fish-Eyes): These are non-inked circles created by l
Let's face it, today's consumer is skeptical. Each and everyday he or she is bombarded with hundreds of flashy ads, screaming commercials, or the next 'Be All, End All' special. With everyone proclaiming their product or service to be 'the best thing since sliced bread', what can you do to cut through this hype and gain that much needed trust?
The most powerful tool for cutting through the hype is the use of customer testimonials.
You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.
However, just because YOU say it doesn't make it true.
On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult
Let's not get confused here.Databases and technology are tools that we can use in our businesses. There has been a lot of emphasis on Customer Relationship Management recently which is very much about using this technology. But what has this got to do with customer service? Absolutely nothing. Not unless the people running that business are motivated and passionate enough to use that information in the right way.I see fabulous examples of customer service from all over the world. And the amazing thing is that, in most cases, it comes from bu
Let's face it, today's consumer is skeptical. Each and everyday he or she is bombarded with hundreds of flashy ads, screaming commercials, or the next 'Be All, End All' special. With everyone proclaiming their product or service to be 'the best thing since sliced bread', what can you do to cut through this hype and gain that much needed trust?
The most powerful tool for cutting through the hype is the use of customer testimonials.
You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.
However, just because YOU say it doesn't make it true.
On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult
Whether you’re a large, limited company falling behind on your bills, or the sole trader of a small business that hasn’t paid themselves in months, there is one common ground which they both share, business debt is dragging you down and needs to be eliminated.Every business faces financial difficulties at one point or another, no matter their size. Ignoring such difficulties and pretending they don’t exist is not going to make the situation better. A strong strategy at the beginning stages of troubling times is the absolute best plan of action.trust?
The most powerful tool for cutting through the hype is the use of customer testimonials.
You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.
However, just because YOU say it doesn't make it true.
On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult
Getting The Job Of Your Dreams – Interview QuestionsEmployer: “Why would you like to work for us?”Candidate: “I will like to work for your company because it will give me the opportunity to further develop my skills and attain my career ambitions.”Now let us break down the answer to the question above.“I will like to work for your company” – It s about you! “It will give me the opportunity to” – It’s still about you! “Develop my skills and attain my career ambitions” – Once again, it’s about you!What about the
However, just because YOU say it doesn't make it true.
On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult
Recruiting staff is another essential element that you need for your business to grow. And a key part of the recruitment process is the interview. When you conduct an interview you are trying to establish a number of points:-1. Will the candidate fit in your company?This is often one of the most important issues. If you find a person with all the right skills but you know they won’t get on with anyone else in the company, this is going to cause a problem. When you find out that someone has left their last three positions due to di
Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult task.
So how do you use testimonials to gain that trust?
First of all, you should use them whenever and where ever possible. Anytime you're interacting with potential customers, you should have customer testimonials available. That means if you're running an ad in the yellow pages, you should include a customer testimonial. If you have an ad in the newspaper, include a customer testimonial. Do you have a website? Have one entire page dedicated to customer testimonials and put a few on a sidebar on your home page. Handing out flyers or door hangers? Don't forget to include a few customer testimonials on them.
Imagine this scenario for a moment. You receive a call for a bid from a potential customer and after looking at the property, measuring and figuring all your associated costs, you hand them a bid for a long-term maintenance contract. After looking at the numbers, their eyes get big, they take a deep breath, and say, 'Wow, that's a lot more than what I was expecting.'
What do you do? Do you start into your sales pitch about how you always cut in perfectly straight lines, leaving a perfectly manicured lawn? Or about how you personally inspect every square inch of grass to insure the proper cut? Or about how you use only top quality fertilizers and weed killers? While all this might have some impact on the potential customer, it's a tough spot to be in. Isn't it?
However, what if along with the bid sheet y
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